Svod Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Svod

Podcast: Is Netflix Headed for the Upside Down?

Audio
Jul 19, 2019

eMarketer analyst Ross Benes and vice president of content studio Paul Verna discuss Netflix's first-ever quarterly subscriber loss. They also consider other implications from the company's lower-than-expected Q2 2019 earnings, including the effect of a recent price hike on the company's revenues, the competitive landscape and the cost of funding original and licensed content.

Podcast: France's New Digital Service Tax Hits US Tech Companies

Podcast: France's New Digital Service Tax Hits US Tech Companies

Audio
Jul 17, 2019

eMarketer principal analysts Karin von Abrams and Nicole Perrin discuss France's new tax and its impact on US tech companies. They also discuss how people use Google, whether customers find Netflix too pricey, Brits' knowledge of Disney+ and more.

More Video Streaming Options Won’t Change Consumer Behavior

More Video Streaming Options Won’t Change Consumer Behavior

Article
Jun 03, 2019

Many Americans believe they will use more subscription services in the future. But when it comes to video streaming, just because there are more options doesn't mean consumers will drastically increase the number of services they're willing to pay for.

UK Time Spent with Media 2019

UK Time Spent with Media 2019

Report
May 30, 2019

UK adults have reached peak media consumption, spending an average of 9 hours, 38 minutes each day with media. Time spent is shifting to digital channels, particularly to smartphones.

US Time Spent with Media 2019

US Time Spent with Media 2019

Report
May 30, 2019

Time spent with media by US adults has nearly stopped growing as the gains in digital usage do little more than offset the declines in time spent with TV and other old media.

US Subscription Video Landscape 2019

US Subscription Video Landscape 2019

Report
May 15, 2019

Subscription-based video is growing across a broad spectrum of services, from on-demand platforms like Netflix to aggregators that deliver live TV over the internet.

Nearly Half of TV Viewers Browse Online While Watching Their Favorite Movies and Shows

Article
May 10, 2019

In this modern age of entertainment, one screen is no longer enough to satisfy most. We forecast 180.8 million US adults will be two-screen viewers in 2019—meaning that 70.1% of the adult population will use a computer or mobile device to browse online while watching either digital video or traditional TV.

Netflix Wears the (Streaming) Crown, but for How Much Longer?

Audio
Apr 25, 2019

In the latest episode of "Behind the Numbers," eMarketer principal analyst Paul Verna and forecasting analyst Eric Haggstrom discuss Netflix's latest earnings. What was the the most notable announcement? How has the price increase affected subscriber growth? Will new streaming services from Disney and Apple pose real threats?

Most Cord-Cutters Aren’t Missing Cable TV

Most Cord-Cutters Aren’t Missing Cable TV

Article
Apr 24, 2019

At a time when the number of cord-cutters continues to climb, a new report indicates that most folks who ditched their cable TV service don’t miss anything about it.

A Primer on Automating TV Buying

A Primer on Automating TV Buying

Report
Apr 22, 2019

Putting together the automation requirements for programmatic TV.

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Hulu’s Price Cut Will Boost Ad Revenues

Hulu’s Price Cut Will Boost Ad Revenues

Article
Mar 17, 2019

Hulu’s decision to reduce the price of its most affordable, ad-supported plan will help bring more users—and more ad dollars—to the popular streaming platform.

Next on Netflix: Advertising?

Next on Netflix: Advertising?

Article
Feb 11, 2019

Netflix is still the king of streaming, but will its subscription-based model be able to sustain the business as cheaper, ad-supported platforms enter the streaming space?

Digital Display Advertising 2019

Digital Display Advertising 2019

Report
Jan 22, 2019

Will the duopoly dominate in 2019? Will consumer privacy concerns challenge marketers’ efforts? This report explores these digital display trends and more.

Eight Digital Video Predictions for 2019

Article
Jan 04, 2019

The TV and OTT landscapes continue to shift and slide as consumers adopt digital video and streaming options, and the companies producing long-form content make bets on where audiences will spend their time. Here are eight digital video market predictions for 2019.

Q4 2018 Digital Video Trends

Q4 2018 Digital Video Trends

Report
Dec 20, 2018

The US digital video marketplace continues to show strong vital signs, with positive indicators including growth projections in programmatic buying and overall ad spending, momentum in subscription-based monetization, platform launches and gains in time spent viewing.

How Does Facebook Watch Fit Into the Digital Video Landscape?

How Does Facebook Watch Fit Into the Digital Video Landscape?

Article
Dec 17, 2018

Facebook Watch users still make up a small percentage of total worldwide Facebook users. Can the video service compete with the likes of Youtube and Netflix?

How Many Households Own a Smart TV?

How Many Households Own a Smart TV?

Article
Nov 15, 2018

This year, we expect 46.0 million US households will use a smart TV at least once per month, a 16.0% increase from 2017.

What's Driving Subscription OTT Growth?

What's Driving Subscription OTT Growth?

Article
Nov 13, 2018

This year, we expect 170.1 million people in the US will use a subscription OTT service, like Netflix—making up 60.8% of internet users.

TV and Digital Video: Dollars and Cents

Audio
Nov 07, 2018

In the first of a three-part series on digital video and TV, analyst Paul Verna breaks down the data on ad spending and subscription fees. When will digital video ad spend catch up with TV ad spend? How much subscription income is flowing into services like Netflix and Hulu?

US Digital Video and TV StatPack 2018

US Digital Video and TV StatPack 2018

Report
Nov 06, 2018

This third annual StatPack compiles key metrics around digital video, television and the relationship between them.

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