Svod Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Svod

Nearly Half of TV Viewers Browse Online While Watching Their Favorite Movies and Shows

Article
May 10, 2019

In this modern age of entertainment, one screen is no longer enough to satisfy most. We forecast 180.8 million US adults will be two-screen viewers in 2019—meaning that 70.1% of the adult population will use a computer or mobile device to browse online while watching either digital video or traditional TV.

Netflix Wears the (Streaming) Crown, but for How Much Longer?

Audio
Apr 25, 2019

In the latest episode of "Behind the Numbers," eMarketer principal analyst Paul Verna and forecasting analyst Eric Haggstrom discuss Netflix's latest earnings. What was the the most notable announcement? How has the price increase affected subscriber growth? Will new streaming services from Disney and Apple pose real threats?

Most Cord-Cutters Aren’t Missing Cable TV

Most Cord-Cutters Aren’t Missing Cable TV

Article
Apr 24, 2019

At a time when the number of cord-cutters continues to climb, a new report indicates that most folks who ditched their cable TV service don’t miss anything about it.

A Primer on Automating TV Buying

A Primer on Automating TV Buying

Report
Apr 22, 2019

Putting together the automation requirements for programmatic TV.

Hulu’s Price Cut Will Boost Ad Revenues

Hulu’s Price Cut Will Boost Ad Revenues

Article
Mar 17, 2019

Hulu’s decision to reduce the price of its most affordable, ad-supported plan will help bring more users—and more ad dollars—to the popular streaming platform.

Next on Netflix: Advertising?

Next on Netflix: Advertising?

Article
Feb 11, 2019

Netflix is still the king of streaming, but will its subscription-based model be able to sustain the business as cheaper, ad-supported platforms enter the streaming space?

Digital Display Advertising 2019

Digital Display Advertising 2019

Report
Jan 22, 2019

Will the duopoly dominate in 2019? Will consumer privacy concerns challenge marketers’ efforts? This report explores these digital display trends and more.

Eight Digital Video Predictions for 2019

Article
Jan 04, 2019

The TV and OTT landscapes continue to shift and slide as consumers adopt digital video and streaming options, and the companies producing long-form content make bets on where audiences will spend their time. Here are eight digital video market predictions for 2019.

Q4 2018 Digital Video Trends

Q4 2018 Digital Video Trends

Report
Dec 20, 2018

The US digital video marketplace continues to show strong vital signs, with positive indicators including growth projections in programmatic buying and overall ad spending, momentum in subscription-based monetization, platform launches and gains in time spent viewing.

How Does Facebook Watch Fit Into the Digital Video Landscape?

How Does Facebook Watch Fit Into the Digital Video Landscape?

Article
Dec 17, 2018

Facebook Watch users still make up a small percentage of total worldwide Facebook users. Can the video service compete with the likes of Youtube and Netflix?

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How Many Households Own a Smart TV?

How Many Households Own a Smart TV?

Article
Nov 15, 2018

This year, we expect 46.0 million US households will use a smart TV at least once per month, a 16.0% increase from 2017.

What's Driving Subscription OTT Growth?

What's Driving Subscription OTT Growth?

Article
Nov 13, 2018

This year, we expect 170.1 million people in the US will use a subscription OTT service, like Netflix—making up 60.8% of internet users.

TV and Digital Video: Dollars and Cents

Audio
Nov 07, 2018

In the first of a three-part series on digital video and TV, analyst Paul Verna breaks down the data on ad spending and subscription fees. When will digital video ad spend catch up with TV ad spend? How much subscription income is flowing into services like Netflix and Hulu?

US Digital Video and TV StatPack 2018

US Digital Video and TV StatPack 2018

Report
Nov 06, 2018

This third annual StatPack compiles key metrics around digital video, television and the relationship between them.

Q3 2018 Digital Video Trends

Q3 2018 Digital Video Trends

Report
Sep 27, 2018

Video monetization is strong across advertising and consumer-supported platforms, signaling overall health in the market. As new digital platforms emerge and existing ones solidify their positions, viewing continues to veer away from linear TV and toward digitally connected screens of all sizes and types.

Subscription OTT Video in Asia-Pacific 2018

Subscription OTT Video in Asia-Pacific 2018

Report
Aug 29, 2018

Asia-Pacific is home to some of the fastest-growing markets in the world for subscription OTT video users. Viewership is forecast to increase 35.2% to 331.5 million in 2018.

Subscription OTT Video in the EU-5 2018

Subscription OTT Video in the EU-5 2018

Report
Aug 29, 2018

Adoption of subscription OTT video services is taking off across the EU-5. Between 2018 and 2022, the number of subscription OTT video users will increase from 72.6 million to 93.4 million, or more than 28% of the population.

Cord-Cutting Accelerates as OTT Video Keeps Growing

Cord-Cutting Accelerates as OTT Video Keeps Growing

Article
Aug 17, 2018

A record number of US consumers will have pulled the plug on pay TV by the end of 2018. In order to slow the viewer exodus, traditional TV providers are teaming up with an unlikely partner: Netflix.

Bundle Up!

Bundle Up!

Report
Aug 16, 2018

According to our latest forecast, a record number of US consumers will have pulled the plug on pay TV by the end of this year. In order to slow the viewer exodus, traditional TV providers are teaming up with an unlikely partner: OTT services.

Digital Entertainment in France and Germany

Digital Entertainment in France and Germany

Report
Jun 05, 2018

Growing numbers of internet users in France and Germany now watch digital video, stream music and play games online. Younger people are leading this digital charge, while many older residents are more loyal to traditional media.

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