Netflix is still the king of streaming, but will its subscription-based model be able to sustain the business as cheaper, ad-supported platforms enter the streaming space?

Will the duopoly dominate in 2019? Will consumer privacy concerns challenge marketers’ efforts? This report explores these digital display trends and more.

The TV and OTT landscapes continue to shift and slide as consumers adopt digital video and streaming options, and the companies producing long-form content make bets on where audiences will spend their time. Here are eight digital video market predictions for 2019.

The US digital video marketplace continues to show strong vital signs, with positive indicators including growth projections in programmatic buying and overall ad spending, momentum in subscription-based monetization, platform launches and gains in time spent viewing.

Facebook Watch users still make up a small percentage of total worldwide Facebook users. Can the video service compete with the likes of Youtube and Netflix?

This year, we expect 46.0 million US households will use a smart TV at least once per month, a 16.0% increase from 2017.

This year, we expect 170.1 million people in the US will use a subscription OTT service, like Netflix—making up 60.8% of internet users.

In the first of a three-part series on digital video and TV, analyst Paul Verna breaks down the data on ad spending and subscription fees. When will digital video ad spend catch up with TV ad spend? How much subscription income is flowing into services like Netflix and Hulu?

This third annual StatPack compiles key metrics around digital video, television and the relationship between them.

Video monetization is strong across advertising and consumer-supported platforms, signaling overall health in the market. As new digital platforms emerge and existing ones solidify their positions, viewing continues to veer away from linear TV and toward digitally connected screens of all sizes and types.

Asia-Pacific is home to some of the fastest-growing markets in the world for subscription OTT video users. Viewership is forecast to increase 35.2% to 331.5 million in 2018.

Adoption of subscription OTT video services is taking off across the EU-5. Between 2018 and 2022, the number of subscription OTT video users will increase from 72.6 million to 93.4 million, or more than 28% of the population.

A record number of US consumers will have pulled the plug on pay TV by the end of 2018. In order to slow the viewer exodus, traditional TV providers are teaming up with an unlikely partner: Netflix.

According to our latest forecast, a record number of US consumers will have pulled the plug on pay TV by the end of this year. In order to slow the viewer exodus, traditional TV providers are teaming up with an unlikely partner: OTT services.

Growing numbers of internet users in France and Germany now watch digital video, stream music and play games online. Younger people are leading this digital charge, while many older residents are more loyal to traditional media.

UK consumers are increasingly consuming quality, long-form digital video content, often on TV sets. Marketers’ heads are being turned, and they’re seeking placements in similar environments.