Western Europe showed a strong increase in SVOD platform adoption in recent years, a trend that is driven by US players such as Netflix and Amazon Prime Video, as well as newer streaming services and local players entering the market. The streaming wars are about to hit Western Europe, driving exponential growth in both subscription OTT and Netflix adoption.

As the coronavirus spread in the first half of 2020, we might have expected radical changes in the media behavior of consumers around the world. But for the most part, that didn’t happen. That’s just one insight to emerge from eMarketer’s newly released 2020 Global Media Intelligence (GMI) Report, a detailed look at internet users’ engagement with digital and traditional media in 42 major markets, produced in collaboration with Starcom Worldwide and GlobalWebIndex.

What has been dubbed the “streaming wars” in many markets—especially in the US—is more like a skirmish in Canada. Despite the influx of US-based services like Disney+ and Apple TV+ in the past year, and the presence of homegrown services like Bell Media’s Crave nationally and Vidéotron’s Club Illico in Quebec, Netflix is still by far the most popular subscription OTT service in Canada.

Digital video viewership in the UK will continue to rise this year. The pandemic has provided a particularly significant impetus for subscription video-on-demand services, while connected TVs have become the consumption device of choice.

eMarketer vice president of content studio at Insider Intelligence Paul Verna steps in once again in as host of this week's "The Weekly Listen," where he and eMarketer principal analyst Mark Dolliver and junior analyst at Insider Intelligence Blake Droesch discuss TV ad spending and subscription video-on-demand services during the pandemic, deepfake video technology, the new app tax from Apple, streaming services and the "positive" addition to a lot of their names, and foul-mouthed fowl.

With the shuttering of amusement parks and cancellation of live events, the entertainment industry will see some of the biggest declines in digital ad spending this year, eclipsed only by the travel, auto, and media industries.

While pandemic-driven lockdowns may have benefited certain forms of media, the traditional pay TV industry is not one of them. In fact, cable, satellite, and telecom TV providers will lose the most subscribers ever.

During its recent earnings call, Comcast said that NBCUniversal's new streaming service Peacock reached 10 million sign-ups since its soft launch in April this year.

In Japan, both TV and digital time spent will accelerate more than expected in 2020 thanks to the COVID-19 pandemic and resulting semi-lockdowns. However, the postponement of the Summer Olympics will limit the increase.

As the coronavirus pandemic renders the population of the UK largely housebound, media consumption patterns will invariably change. Certain media types (such as physical print) will falter, but video (TV and digital) looks set to benefit most.

This report explores our latest forecast for time spent with media in France and Germany, and how COVID-19 will affect media usage patterns in 2020 and beyond.

eMarketer principal analyst Mark Dolliver, junior analyst Lucy Koch and vice president of research Jennifer Pearson discuss the media diets of kids and teens in quarantine. They then talk about how older individuals and women are disproportionately affected by COVID-19, the video streaming platforms with the best kids content and more.

With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during the first half of this year.

The COVID-19 pandemic and efforts to mitigate it are wreaking havoc on the economy. How will advertisers respond? We looked back at our coverage of the industry during the Great Recession of 2007-2009 for historical perspective and precedents.

This report provides an overview of the most important technology trends from CES 2020 and what they mean for marketers.

Today’s kids are more digital than previous generations at the same age. But, while digital video is certainly an important part of kids’ media diet, we estimate that just over half of those ages 11 and younger (52.4%) will be digital video viewers this year. TV penetration is still much higher (close to nine in 10), although time spent is declining.

Analyst Ross Benes and forecasting analyst Eric Haggstrom join guest host Paul Verna to discuss the latest in subscription-based video, including the platform mix, cord-cutting, peak TV and changes in terminology.

Disregard talk that newest streaming service will be a “Netflix killer.” There is room for multiple streamers to succeed as consumers funnel more money to digital video subscriptions. Still, at some point, with so many streaming services entering the fray, Netflix and its competitors will have to deal with subscription fatigue. Eventually.