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Svod Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Svod
The Weekly Listen: HBO Max's ceiling, Amazon's effect on live sports, and palm payments

The Weekly Listen: HBO Max's ceiling, Amazon's effect on live sports, and palm payments

Audio
May 07, 2021

On today's episode, we discuss whether HBO Max can break into the top four streaming services, what to make of the Academy Awards' ratings, the effect Amazon could have on live sports, whether people will pay with their palm, how NBCUniversal's Peacock is doing, the crazy things that happen in far away galaxies, and more. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco, analyst Blake Droesch, and principal analyst at Insider Intelligence Jeremy Goldman.

In Latin America, free ad-supported video has the edge

In Latin America, free ad-supported video has the edge

Article
May 04, 2021

The proliferation of streaming services, and the fracturing of content libraries, will ultimately force consumers in Latin America to decide which platforms they value most. This will also create a unique opportunity for cheaper and free ad-supported platforms to swoop in and gain market share among the more price-conscious consumers.

Around the World with ... Digital Video: Overtaking TV, SVOD services, and live sports

Around the World with ... Digital Video: Overtaking TV, SVOD services, and live sports

Audio
Apr 26, 2021

On today's episode, we discuss digital video: Where has video ad spending overtaken TV, what do the streaming wars look like in different countries, and how much has live sports migrated to digital platforms? Tune in to the discussion as eMarketer senior analyst Bill Fisher hosts principal analyst Karin von Abrams, senior analyst Paul Briggs, and research director at Insider Intelligence Matteo Ceurvels.

Ad-supported video viewership is on the rise, and so are marketing opportunities

Article
Mar 29, 2021

Ad-supported streaming is on the rise: New data shows ad-supported viewership was up compared with other OTT services in 2020, opening up more inventory for linear TV budget shifts—and that trend is likely to only continue in 2021.

The rise of paid newsletter subscriptions, HBO Max with ads, and Microsoft wants Discord

The rise of paid newsletter subscriptions, HBO Max with ads, and Microsoft wants Discord

Audio
Mar 29, 2021

On today's episode, we discuss why paid newsletter subscriptions are having a moment, the competitive advantages of the biggest players, and why marketers should (or shouldn't) get involved. We then talk about HBO Max's upcoming ad-supported offering, whether Microsoft buying Discord makes sense, and the real problem with password sharing. Tune in to the discussion with eMarketer analyst at Insider Intelligence Nina Goetzen.

Straight-to-streaming movies and shortened theatrical windows could slow entertainment ad spend recovery

Article
Mar 25, 2021

Disney delays its theatrical return: Straight-to-streaming releases and shorter theatrical windows are dimming hopes of a full movie industry recovery this year. Worse, some changes may be permanent, further hurting the entertainment industry’s ad spending growth.

Disney+ and the power of the bundle, original and exclusive content, and AT&T's DirecTV plans

Disney+ and the power of the bundle, original and exclusive content, and AT&T's DirecTV plans

Audio
Mar 03, 2021

On today's episode, we discuss whether Disney+ can overtake Netflix as the top streaming service and how important subscription bundles will be in the future. We then talk about which of the streaming platforms is winning the "original" and "exclusive" content battle, Netflix's free content strategy, and AT&T's plans for DirecTV. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

After dramatic growth, Netflix’s user numbers will even out this year

Article
Jan 27, 2021

Though Netflix had an overall stellar 2020, it was a rollercoaster: More than two-thirds of its new subscribers were added in H1 2020, only for net subscriber additions to fall to just 2.2 million in Q3 2020.

The Weekly Listen: FTC wants to break up Facebook, Big Tech's data probe, and Discovery+

The Weekly Listen: FTC wants to break up Facebook, Big Tech's data probe, and Discovery+

Audio
Dec 18, 2020

eMarketer principal analysts Mark Dolliver, Sara M. Watson, and Debra Aho Williamson, junior analyst Blake Droesch, and vice president of content studio at Insider Intelligence Paul Verna discuss whether the FTC will break up Facebook, a new Discovery+ streaming service, whether Facebook ads are reaching saturation, how customer service changed in 2020, the FTC wanting Big Tech to explain what they do with data, what most people dream about, and more.

Very Specific 2021 Predictions: New Facebook leadership, Amazon buys TV network, and more

Very Specific 2021 Predictions: New Facebook leadership, Amazon buys TV network, and more

Audio
Dec 17, 2020

eMarketer forecasting analyst Eric Haggstrom and principal analysts at Insider Intelligence Jeremy Goldman, Andrew Lipsman, and Nicole Perrin discuss some very specific predictions for 2021: new leadership at Facebook, Amazon shops for a TV network and movie theaters, streaming services team up, and more.

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The Weekly Listen: Actually regulating social, Snapchat Spotlight, and Spotify Stories

The Weekly Listen: Actually regulating social, Snapchat Spotlight, and Spotify Stories

Audio
Dec 04, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch, vice president of content studio Paul Verna, and senior analyst at Insider Intelligence Sara M. Watson discuss how social media might (actually) be regulated, social commerce, the ceiling for Disney+, Snapchat rolling out TikTok competitor "Spotlight," Spotify testing Snapchat-like Stories, Facebook paying UK publishers for news in 2021, why you should never trust a raven, and more.

How to think about the video streaming universe

How to think about the video streaming universe

Audio
Nov 24, 2020

eMarketer senior analyst Ross Benes and forecasting analyst at Insider Intelligence Eric Haggstrom discuss the streaming wars. How significant of a player is Amazon Prime Video, really? Can HBO Max reach 50 million subscribers in five years? How should we assess Apple TV+'s first year, as well as the overall video streaming universe?

7+ Months In: How the pandemic has affected our forecasts in 2020

Article
Nov 19, 2020

Today marks a big milestone at Insider Intelligence: We launched our new platform, unifying our two brands (eMarketer and Business Insider Intelligence) into a single online experience and expanded our Financial Services coverage. We also just published a report that’s been long in the making--and it happens to be our very first under the new brand.

2020’s Biggest US Forecasting Shocks

2020’s Biggest US Forecasting Shocks

Report
Nov 17, 2020

The COVID-19 outbreak undermined many of our pre-pandemic US forecasts. Insight can now be gleaned by examining the difference between what we thought would happen as of February 2020 vs. what our forecasts now show.

Disney+ officially launches in Latin America amid consumer demand for indoor entertainment

Disney+ officially launches in Latin America amid consumer demand for indoor entertainment

Article
Nov 17, 2020

A little over a year since its debut in the United States, Canada, and the Netherlands, Disney+ is now officially available to consumers in Latin America. Subscribers to the platform will be able to enjoy unlimited access to the company’s vast array of content from Disney, Pixar, Marvel, Star Wars, National Geographic, Fox, and more.

The Streaming Wars Hit Western Europe

The Streaming Wars Hit Western Europe

Article
Nov 13, 2020

Western Europe showed a strong increase in SVOD platform adoption in recent years, a trend that is driven by US players such as Netflix and Amazon Prime Video, as well as newer streaming services and local players entering the market. The streaming wars are about to hit Western Europe, driving exponential growth in both subscription OTT and Netflix adoption.

3 Key Trends Shaping the Media Landscape This Year

3 Key Trends Shaping the Media Landscape This Year

Article
Oct 23, 2020

As the coronavirus spread in the first half of 2020, we might have expected radical changes in the media behavior of consumers around the world. But for the most part, that didn’t happen. That’s just one insight to emerge from eMarketer’s newly released 2020 Global Media Intelligence (GMI) Report, a detailed look at internet users’ engagement with digital and traditional media in 42 major markets, produced in collaboration with Starcom Worldwide and GlobalWebIndex.

Netflix Is the Runaway Winner of Canada’s Streaming ‘Wars’

Netflix Is the Runaway Winner of Canada’s Streaming ‘Wars’

Article
Oct 16, 2020

What has been dubbed the “streaming wars” in many markets—especially in the US—is more like a skirmish in Canada. Despite the influx of US-based services like Disney+ and Apple TV+ in the past year, and the presence of homegrown services like Bell Media’s Crave nationally and Vidéotron’s Club Illico in Quebec, Netflix is still by far the most popular subscription OTT service in Canada.

UK Digital Video 2020

UK Digital Video 2020

Report
Oct 07, 2020

Digital video viewership in the UK will continue to rise this year. The pandemic has provided a particularly significant impetus for subscription video-on-demand services, while connected TVs have become the consumption device of choice.

The Weekly Listen: SVODs and TV Ad Spending, Streaming Service Monikers, and Apple Aversion

The Weekly Listen: SVODs and TV Ad Spending, Streaming Service Monikers, and Apple Aversion

Audio
Oct 02, 2020

eMarketer vice president of content studio at Insider Intelligence Paul Verna steps in once again in as host of this week's "The Weekly Listen," where he and eMarketer principal analyst Mark Dolliver and junior analyst at Insider Intelligence Blake Droesch discuss TV ad spending and subscription video-on-demand services during the pandemic, deepfake video technology, the new app tax from Apple, streaming services and the "positive" addition to a lot of their names, and foul-mouthed fowl.

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