Self-service AI can handle more campaign work, making strategy and human creativity key differentiators.

Muse, a personal AI agent that carries out tasks like searches and shopping on its user’s behalf, has already proven popular. It launched in the US on September 8 and passed 2.5 million downloads by September 21, with an estimated 448,000 daily users by day 10.

In August 2026, we analyzed 4,480 ChatGPT responses across 16 B2B software and platform categories to compile the AI Visibility Index.

Walmart, Sephora, and other partnerships let users delegate shopping, testing their willingness to hand AI more control.

Easier access could attract more brands, but better measurement should come before bigger budgets.

We look at what payment providers need to do to win agentic commerce share.

Last November, we identified 11 trends we expected to shape the business landscape in 2026. Our Trends 2026 update reveals where expectations are holding, where surprises have emerged, and what businesses should watch through year-end.

Agentic commerce is reorganizing retail around five ecosystem layers. As AI agents gain influence, retailers and brands must decide where to compete, where to partner, and who controls the customer relationship.

Native integration brings on-demand delivery to thousands of merchants.

It could help fintechs, networks, and retailers scale on-chain transactions for consumers.

Heritage luxury jewelry brand Tacori faces a unique marketing challenge: Its core bridal customer base constantly cycles in and out of relevance. Engagement ring shoppers typically research for just one to four months before purchasing, and once they buy, they're no longer in-market.

Reddit’s consideration play: As buyers seek trusted peer input, exclusive data shows that Reddit offers brands a chance to influence decisions before purchase.

Digital commerce platforms' payment offerings are growing faster than their core ecommerce businesses, making them crucial revenue and merchant retention drivers. But to stay competitive, platforms must evolve their payment capabilities to keep pace with AI, social commerce, and a shifting economy.

In May 2026, we analyzed 5,600 ChatGPT responses across nine financial services categories to compile the AI Visibility Index.

Reddit opens Shopify to all advertisers: Global rollout ties community intent to DPAs, easing catalog setup and courting retail budgets.

To bolster its European presence, Klarna’s tie-up with a major POS provider in the EU secures its buy button’s wide visibility.

In April 2026, we analyzed 5,600 ChatGPT responses across nine financial services categories to compile the AI Visibility Index.

AI discovery brings new buyers and higher traffic to merchants.

Google builds an AI-ready measurement hub: New tagging, data flows, and geographic testing help prove marketing’s business impact.

Holding deposits would let Shopify expand popular embedded lending services to SMBs.