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Shopify Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Shopify

Mass layoffs at Microsoft signal deeper restructuring, AI growing pains

Article
May 15, 2025

Tech layoffs surge as AI eats middle management: Microsoft, LinkedIn, and others are slashing jobs to “flatten” org charts, raising concerns that generative AI's rise will echo the dot-com era's reckoning.

YouTube rolls out product feeds, emotionally timed ads

YouTube rolls out product feeds, emotionally timed ads

Article
May 15, 2025

New features let brands display shoppable feeds and target ads during key video moments, capitalizing on YouTube's rising share of streaming time.

As AI advances, CrowdStrike and Chegg scale back on human labor

Article
May 12, 2025

Both firms are slashing hundreds of jobs, citing AI efficiencies and market shifts—signaling a future where only the AI-proficient survive.

Duolingo bets on AI by cutting contractors, risking team morale and consumer trust

Duolingo bets on AI by cutting contractors, risking team morale and consumer trust

Article
Apr 30, 2025

Pushing out contractors to prioritize automation could save costs but risks alienating users, hurting team morale, and compromising content quality in the short term.

Shopify integration could turn ChatGPT into a shopping tool, per report

Shopify integration could turn ChatGPT into a shopping tool, per report

Article
Apr 23, 2025

Could OpenAI turn ChatGPT into a shopping hub? The company is reportedly partnering with Shopify in an effort similar to other genAI shopping efforts by Perplexity and Microsoft.

Shopify sets AI use as core expectation for workers, requires proof AI can’t do job before hiring more

Shopify sets AI use as core expectation for workers, requires proof AI can’t do job before hiring more

Article
Apr 09, 2025

The company demands AI-driven workflows while offering only self-led training, risking burnout and backlash from a workforce already bracing for cuts.

Shopify acquires Vantage Discovery to offer merchants genAI-enhanced search

Article
Mar 17, 2025

Shopify is on an AI acquisition spree: The company’s latest purchase, Vantage Discovery, will enable it to offer brands genAI-powered search capabilities and improved product discovery.

Affirm partners with Stitch Fix, highlighting importance of individual merchant tie-ups

Article
Feb 27, 2025

Despite an industrywide push to grow via nonmerchant partnerships, BNPL players still rely on individual deals to reach large merchants

Shop Pay ramps up buy button competition with impressive 2024 growth

Article
Feb 13, 2025

Its impressive growth gives Shopify a volume and cross-sell boost

Strong holiday sales help Shopify beat expectations

Article
Feb 11, 2025

Shopify’s Q4 sales accelerate 31%: The company expects Q1 sales to grow in the mid-20% range as it ramps up efforts to attract major brands like Goop and Reebok to its ecosystem.

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Affirm says Q2 profits will be ‘new normal’

Article
Feb 07, 2025

We look at how adjusted pricing, launching in new categories and markets, and growing its debit card made this possible

Temu makes a play for sellers’ ad dollars

Temu makes a play for sellers’ ad dollars

Article
Jan 14, 2025

Temu tests search ads in latest attempt to chip away at Amazon’s dominance: The lucrative revenue opportunity could offset rising costs related to de minimis crackdowns and tariffs.

Shop Pay’s Cyber 5 performance highlights growth momentum

Article
Dec 03, 2024

The buy button has been on a growth tear since Shopify opened it up to enterprise customers outside of its ecosystem

Unified Commerce Ecosystem 2024

Unified Commerce Ecosystem 2024

Report
Nov 18, 2024

Retailers are prioritizing unified commerce solutions to help gain a complete picture of their business operations—including consumer behavior. As the tech landscape becomes more complex, key players are emerging across channels.

Infopack: SMB 2024

Infopack: SMB 2024

Report
Oct 29, 2024

This deck provides an in-depth analysis of the small and medium-sized business market, including challenges facing the sector, trends in marketing and tech strategies, and the impacts of AI and social media.

Generative AI for Personalization in Consumer Payments

Generative AI for Personalization in Consumer Payments

Report
Oct 25, 2024

Generative AI gives payment providers unprecedented tools to create a more personalized purchase journey for consumers, but some use cases are easier to implement than others.

Digital commerce platforms continue to process more sales via in-house payment solutions

Article
Sep 09, 2024

Digital commerce platforms will process $375.57 billion in customer payments in 2024.

Payments and Digital Commerce Platforms Forecast 2024

Payments and Digital Commerce Platforms Forecast 2024

Report
Jul 31, 2024

US digital commerce platforms will process $471.37 billion of their own payments by 2026. As a result, they’ll enjoy stronger customer relationships, added revenues, and cross-sell synergy.

Generative AI for Personalization in Retail

Generative AI for Personalization in Retail

Report
Jul 30, 2024

GenAI is potentially a game changer for personalization in retail. This report takes a closer look at some of the key use cases.

Powering the Point-of-Sale

Powering the Point-of-Sale

Report
Mar 27, 2024

In the third of five reports in our “Payments Ecosystem 2024” collection, we unpack how the lines between POS hardware and software are disappearing as providers push the innovation envelope.

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