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EMARKETER

YouTube rolls out product feeds, emotionally timed ads

Article by Grace Harmon  |  May 15, 2025
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YouTube rolls out product feeds, emotionally timed ads
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Digital Video
Ecommerce Sales
US

The news: YouTube launched new features for brands to boost sales and target ad placements within content.

  • CTV interactive product feed. Brands can display commerce items on the right side of connected TV (CTV) screens during ads. Viewers can browse, shop, and then scan a QR code with their phone to check out without leaving YouTube’s TV interface.
  • Timing-based ad targeting tools. Peak Points uses Google’s Gemini to analyze videos and place ads during “peak” moments it thinks are the most meaningful or will have the highest user engagement.

Prior moves to integrate ecommerce into YouTube’s platform include its partnership with Shopify, which helps connect creators and brands for marketing campaigns.

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