Shein Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Shein

Trump ends de minimis exemptions for China imports

Article
Apr 04, 2025

The end of de minimis is nigh: The rule that fueled the rise of Temu and Shein is set to end on May 2.

Ecommerce Deep Dive: UAE

Ecommerce Deep Dive: UAE

Report
Apr 03, 2025

The United Arab Emirates (UAE) is a fast-growing and lucrative ecommerce market. To tap into growth in the country, retailers and brands need to understand what motivates consumers.

Asia-Pacific Ecommerce 2025

Asia-Pacific Ecommerce 2025

Report
Apr 01, 2025

In this report, we explore the world’s top region for retail and ecommerce, Asia-Pacific. Read on for a closer look at the markets in China, India, the Philippines, and more.

TikTok Shop ramps up Europe expansion amid US uncertainty, business pressures

Article
Mar 28, 2025

TikTok Shop expands in Europe as US fate remains uncertain: Launch in France, Germany, and Italy underscores push for growth amid pressure to boost sales.

US Holiday 2024 Recap and 2025 Preview

US Holiday 2024 Recap and 2025 Preview

Report
Mar 20, 2025

Retail ended 2024 on a high note as mobile shopping drove ecommerce sales and stores staged a comeback. Will the 2025 holiday season be as fruitful?

Europe Cross-Border Commerce 2025

Europe Cross-Border Commerce 2025

Report
Mar 19, 2025

Cross-border buyer numbers are rising in Europe as shoppers seek value and variety—but consumer expectations and regulatory changes could challenge future growth.

Forever 21 plans shift to ecommerce following second bankruptcy filing

Article
Mar 19, 2025

Forever 21’s long-shot plan to emerge from bankruptcy involves copying Shein: The fast-fashion retailer plans to adopt an ecommerce-only model if it fails to find a buyer to manage its stores.

US Ecommerce Market Shares 2025

US Ecommerce Market Shares 2025

Report
Mar 14, 2025

Amazon and Walmart dominate the landscape, but the other half of US ecommerce sales is still up for grabs.

Urban Revivo’s global expansion signals new playbook for Chinese retailers

Article
Feb 28, 2025

Chinese retailers continue to see the US as an expansion opportunity: But they face higher barriers to entry, including the need for a fully diversified supply chain.

Repeat customers are key to Temu’s staying power

Article
Feb 25, 2025

Temu burst onto the US retail scene in September 2022, winning over shoppers with ultra-low prices and aggressive ad campaigns. But while its initial growth was fueled by new customers, its long-term success is now driven by repeat buyers.

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Shein’s shrinking profits add to mounting challenges

Shein’s shrinking profits add to mounting challenges

Article
Feb 24, 2025

Shein is in trouble: The fast-fashion marketplace’s profits fell nearly 40% in 2024, even without the impact of de minimis changes and higher US tariffs.

The Future of Digital 2025: Europe

The Future of Digital 2025: Europe

Report
Feb 24, 2025

The digital landscape in Europe is slowing, but opportunities for advertisers, brands, and retailers still exist. Knowing where to look to achieve the best outcomes will be paramount.

Tariffs, Temu, taking to Google and other key facts from this week

Article
Feb 21, 2025

This week, consumers are concerned about tariffs but continue shopping via mobile and on low-price retailers associated with China. Consumers are also less focused on fast delivery and flocking to Google for reviews.

Global Digital Index: GCC in Perspective

Global Digital Index: GCC in Perspective

Report
Feb 18, 2025

In our first edition of the Global Digital Index, created in partnership with the RLC Global Forum, we explore retail and ecommerce in the Gulf States of the Middle East.

Shein’s hurdles mount as TikTok eats into its share

Shein’s hurdles mount as TikTok eats into its share

Article
Feb 18, 2025

TikTok Shop’s sales soared 153% in January: The video app’s social commerce arm is eating into Shein’s market share, adding to the hurdles facing the fast fashion company.

Temu’s troubles, BNPL discovery, AI’s Super Bowl flop and other key stats from this week

Article
Feb 14, 2025

A lot happens in a week, so every Friday we're going to analyze all the new data and provide you with some of the key takeaways. Welcome to the Friday 5. This week, Temu and Shein get a scare, consumers use buy now, pay later (BNPL) apps to discover new products, and Super Bowl viewers don’t really care about ads for AI products or services.

Chinese ecommerce giants look to Asia-Pacific amid US, EU hurdles

Article
Feb 10, 2025

Chinese ecommerce platforms seek new paths for growth: Temu expands into South Korea amid challenges in Western markets.

Shein cuts valuation to $50 billion, down nearly 25% from 2023

Shein cuts valuation to $50 billion, down nearly 25% from 2023

Article
Feb 10, 2025

Hurricane-force headwinds force Shein to slash its valuation: The retailer’s business model is under scrutiny amid mounting pressures in the US and EU.

Meta and Google could feel the impact of Chinese tariffs

Article
Feb 06, 2025

Tariffs on Chinese goods could hurt Google, Meta: Chinese retailers Temu and Shein are two of the companies’ top ad spenders.

Temu and Shein face an extremely difficult environment

Article
Feb 05, 2025

Challenges mount for Temu and Shein: Both are facing crackdowns by US and EU regulators that could severely curb their long-term prospects.

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