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EMARKETER

Ecommerce Deep Dive: UAE

Online Sales Rise Fast as Mobile-Savvy Shoppers Seek Variety on Marketplaces and Social Media

Report by Carina Perkins  |  Apr 3, 2025
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About This Report
The United Arab Emirates (UAE) is a fast-growing and lucrative ecommerce market. To tap into growth in the country, retailers and brands need to understand what motivates consumers.
Topics
Consumer Behavior
Cross-Border Ecommerce
Ecommerce Sales
United Arab Emirates

The United Arab Emirates (UAE) is an emerging but lucrative ecommerce market. Consumer spending intentions are higher than in many other countries, and as mobile-savvy shoppers seek more variety, sales are shifting online.

This deck will:

  • Present our forecasts for retail and ecommerce sales in the UAE through 2028.
  • Explore differences between consumers in the UAE and their global peers, and where they spend money online.
  • Identify factors influencing the path to purchase for consumers in the UAE.
  • Discuss how retailers and brands can pursue opportunities in the market.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

authors

Carina Perkins

Contributors

Blake Droesch
Suzy Davidkhanian
VP, Content
Wendy Malloy
Director, Reports Editor
Emma Noyes
Graphic Designer, Data Visualization
Jennifer Pearson
VP, Research
Andrew Spink
Forecasting Analyst
Matt Torpey
Senior Chart Editor
Ali Young
Senior Copy Editor and Manager of Content Operations
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