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TikTok Shop ramps up Europe expansion amid US uncertainty, business pressures

Article by Karen Jacobs  |  Mar 28, 2025
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TikTok Shop ramps up Europe expansion amid US uncertainty, business pressures
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Social Commerce
France
Germany
Italy

The news: TikTok Shop is launching in France, Germany, and Italy on Monday, per Reuters, moving to extend its footprint in Europe as uncertainty looms over its future in the US.

Covering bases: The ecommerce arm of TikTok has ratcheted up its international expansion plans as it still faces the possibility of a US shutdown if its Chinese owner, ByteDance, doesn’t find a buyer.

The in-app shopping feature went live in Spain and Ireland late last year and launched in Mexico last month. It became available in the UK in 2021.

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