Shein Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Shein
US Online Fashion Resale 2023

US Online Fashion Resale 2023

Report
Apr 05, 2023

Online fashion resale remains a fast-growing retail channel despite ongoing economic headwinds—and Gen Z is the driving force. How can brands and retailers venturing into fashion resale find success amid pullbacks on discretionary spending?

TikTok is changing the way Gen Zs shop

TikTok is changing the way Gen Zs shop

Article
Apr 04, 2023

Gen Zs are more likely to start their shopping journey on TikTok than Google: They’re also less likely to cut back on discretionary spending, despite inflation.

China’s sluggish reopening hindered Pinduoduo owner’s growth

Article
Mar 20, 2023

Pinduoduo owner PDD’s growth slowed in Q4: That reflects a sluggish retail landscape in China, which is why the company aims to diversify its revenue streams.

H&M is losing the fast-fashion battle to Zara

Article
Mar 16, 2023

The gap between H&M and Inditex is getting wider: While Inditex records record profits, H&M veers toward a Q1 operating loss. (This article was written with the assistance of ChatGPT.)

Temu’s jump in traffic shakes up Chinese retail rivalry in the US

Temu’s jump in traffic shakes up Chinese retail rivalry in the US

Article
Mar 07, 2023

Temu’s number of unique US visitors increased by nearly nine times between September and December 2022, according to Comscore Media Metrix Multi-Platform. That made Temu more visited than Chinese goods sellers Shein and Wish by the end of last year, before it rose to greater prominence with its Super Bowl ad campaign.

Temu is seeing unprecedented ecommerce growth—how seriously should we take it?

Temu is seeing unprecedented ecommerce growth—how seriously should we take it?

Article
Feb 28, 2023

Temu, the recent entrant to the US ecommerce market, has taken the ecommerce world by storm since its September 2022 launch. The China-based etailer went from zero to 44.5 million unique visitors by December 2022, according to Comscore—a virtually unprecedented growth in traffic in just four months.

US Holiday 2022 Review and Holiday 2023 Preview

US Holiday 2022 Review and Holiday 2023 Preview

Report
Feb 28, 2023

The 2022 holiday season’s solid retail sales gains were mostly attributable to inflation, but they nevertheless paint a cautiously optimistic picture for the 2023 holiday season.

Value retailers ruled the US shopping app rankings in 2022

Value retailers ruled the US shopping app rankings in 2022

Article
Feb 10, 2023

Amazon was the most downloaded mobile shopping app in the US in 2022 as its reach continued to grow. Closing in on Amazon was Shein at No. 2, followed by Walmart, Fetch, and Shopify’s Shop app.

UK Trends to Watch for 2023

UK Trends to Watch for 2023

Report
Dec 14, 2022

Economic conditions will have a huge effect on the retail, media, and marketing industries in 2023. For companies to succeed, the cost-conscious consumer must be front and center.

Shein may open an online marketplace

Shein may open an online marketplace

Article
Dec 12, 2022

Shein may soon directly compete with Alibaba and Amazon: The fast-growing fashion retailer is reportedly exploring evolving into an online marketplace that enables other merchants to sell on its platform.

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Retail Trends to Watch for 2023

Retail Trends to Watch for 2023

Report
Dec 08, 2022

Another eventful year is on tap for retailers as inflation forces consumers to prioritize basics, supply chain snarls continue, and customer loyalty wanes. Retailers that cut costs or add new revenue streams—and provide frictionless customer experiences—will prevail.

Amazon gets fresh ecommerce challengers right before the holiday season

Amazon gets fresh ecommerce challengers right before the holiday season

Article
Nov 01, 2022

Pinduoduo, ByteDance pose threat to Amazon: China-based companies are getting into international ecommerce for an expanded customer base. If the prices are right, they could give Amazon more Q4 worries.

Pinduoduo’s Temu takes an “Everyday is Black Friday” approach to win customers

Article
Oct 24, 2022

Temu bets low prices will be enough to attract shoppers: But the Pinduoduo-owned platform will have to improve the customer experience to turn initial interest into lasting gains

Shein’s new resale marketplace won’t mollify critics of its fast-fashion model

Article
Oct 18, 2022

Shein embraces resale: But allowing US shoppers to buy and sell previously owned items will do little to counter serious critiques of the company’s labor practices and environmental policies.

TikTok plans US fulfillment centers

Article
Oct 12, 2022

TikTok intends to build its own product fulfillment centers in the US, as evidenced by new job postings on LinkedIn, first discovered by Axios.

4 predictions for the future of Shein

Article
Oct 07, 2022

Shein’s expanding its US distribution centers in an effort to expand its American market. That’s good news for US customers, who currently wait up to 15 days for deliveries from the Chinese brand.

Reimagining Retail: What Shein's doing right and predictions about its future

Audio
Oct 04, 2022

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the reasons Chinese fast-fashion giant Shein has been so successful as of late. Then for "Red-Hot Retail," our analysts give us their very specific—and potentially risky—predictions about the future of Shein. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Jasmine Enberg.

Shein’s latest move will dramatically cut shipping times

Article
Sep 15, 2022

Shein plans to open three large US distribution centers: The investment will dramatically cut its shipping times by up to 75%.

Latin America Ecommerce Forecast 2022

Latin America Ecommerce Forecast 2022

Report
Jul 29, 2022

This year, Latin America will be the world’s second-fastest-growing region in retail ecommerce sales, after Southeast Asia. Sales will rise by 18.8% to $167.01 billion as mobile propels the region’s ecommerce market to new heights over the course of our forecast period.

Retailers experiment with ways to reduce excess inventory and manage logistics challenges

Retailers experiment with ways to reduce excess inventory and manage logistics challenges

Article
May 25, 2022

Retailers take multiple approaches to inventory as supply chain woes wear on: Companies like Utz and DSW are cutting down on SKUs while Walmart and Target are stocking up early.

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