Salesforce Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Salesforce

The tech AI job reckoning has arrived

Article
Jun 02, 2025

AI can be both sword and shield in layoffs: Businesses are cutting costs and staff while repositioning around AI, which is slashing entry-level opportunities and pushing workers to upskill.

Salesforce armed for next AI marketing wave with $8 billion Informatica acquisition

Article
May 27, 2025

The $8 billion Informatica buy signals a pivot from flashy AI tools to reliable, compliant data—core to scaling enterprise automation without sacrificing transparency.

Navigating the AI-Powered Path to Purchase

Navigating the AI-Powered Path to Purchase

Report
May 19, 2025

Retailers and brands are racing to deploy AI across the shopping journey, but trust, quality, and execution will define who wins.

Lightrun rushes in to patch the cracks in AI’s code boom

Article
Apr 28, 2025

Lightrun isn’t building code—it’s safeguarding it, offering proactive debugging that major players like Microsoft and Salesforce trust to catch AI-generated mistakes before they cause chaos.

Microsoft’s Recall returns with new privacy guardrails

Article
Apr 28, 2025

Microsoft’s once-controversial Recall tool, now optional and biometric-locked, could set Copilot+ PCs apart by helping users easily search their digital lives.

Emotional support tops list of genAI use cases, while social media copy declines

Emotional support tops list of genAI use cases, while social media copy declines

Article
Apr 21, 2025

Consumers are using AI for purpose-finding and companionship more than work tasks, pushing brands to think beyond productivity and into emotional, lifestyle-centric experiences

Salesforce’s Agentforce saves 30,000 developer hours each month

Salesforce’s Agentforce saves 30,000 developer hours each month

Article
Apr 14, 2025

As AI agents take over the grunt work, coders can step into roles that look more like architects and less like keyboard jockeys.

A Marketer’s Guide to AI Agents 2025

A Marketer’s Guide to AI Agents 2025

Report
Apr 04, 2025

AI agents are revolutionizing marketing with autonomous capabilities that go far beyond traditional automation. Organizations are implementing AI agents to boost workflow efficiency and prepare for a consumer marketplace increasingly mediated by AI.

Microsoft 365 Copilot adds deep research tools to boost adoption, use cases

Article
Mar 26, 2025

With Researcher and Analyst, Copilot gets smarter at handling strategy and data—key upgrades as businesses demand more value.

Tech workforces shrink as AI interest surges

Tech workforces shrink as AI interest surges

Article
Feb 06, 2025

Layoffs are continuing in 2025 as companies trim non-essential roles, invest in AI talent, and pivot resources.

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AI agents go mainstream, but data integration remains a major hurdle

AI agents go mainstream, but data integration remains a major hurdle

Article
Jan 29, 2025

Enterprises struggle to integrate AI agents with their existing tools and solutions, with 80% of IT leaders citing data integration as the key challenge.

PayPal’s Bold Commerce tie-up can diversify its payment volume

Article
Jan 28, 2025

The expanded partnership boosts merchant acceptance for both Fastlane and Pay with Venmo

Mobile genAI apps hit mass adoption and fuel $1.1 billion YoY revenue surge

Article
Jan 27, 2025

As genAI expands beyond chatbots, app categories like banking and messaging could see AI-driven disruption, reshaping mobile habits and spending trends

OpenAI’s Operator agent automates web browsing

Article
Jan 27, 2025

While AI adoption could save employees significant time, most still see it as a draft generator—helpful, but far from a finished product.

2024: The year AI agents transformed from chatbots to productivity powerhouses

2024: The year AI agents transformed from chatbots to productivity powerhouses

Article
Jan 02, 2025

With tools like OpenAI’s Swarm and Google’s Mariner, businesses are using smarter AI to automate decisions, disrupt roles, and redefine how work gets done.

Tech Trends to Watch in 2025

Tech Trends to Watch in 2025

Report
Dec 10, 2024

AI will become deeply woven into daily life in 2025. Autonomous agents, smart devices, AR glasses, search engines, and digital twins are making AI an ambient presence in how we work, shop, browse, and interact with the world.

Unified Commerce Ecosystem 2024

Unified Commerce Ecosystem 2024

Report
Nov 18, 2024

Retailers are prioritizing unified commerce solutions to help gain a complete picture of their business operations—including consumer behavior. As the tech landscape becomes more complex, key players are emerging across channels.

Generative AI for B2B Marketing

Generative AI for B2B Marketing

Report
Oct 31, 2024

B2B marketers are embracing genAI-powered tools to enhance the effectiveness of their marketing initiatives. Marketing teams can use this technology in six valuable ways to drive better outcomes.

40% of Fortune 500 companies are using CrewAI’s AI agents

40% of Fortune 500 companies are using CrewAI’s AI agents

Article
Oct 23, 2024

By automating interviews and job offers, the fast casual giant aims to improve recruitment efficiency, but risks of bias loom large.

Anthropic’s Claude unlocks desktop control and experimental automation features

Anthropic’s Claude unlocks desktop control and experimental automation features

Article
Oct 23, 2024

Anthropic’s AI can use computers like a human in an effort to boost productivity, but operational flaws reveal the challenges of AI in daily workflows.

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