Audience segmenting, ad targeting and data analysis are just some of the tasks that marketers are applying artificial intelligence to.

As we coast into October, the holiday season is just on the horizon. What changes in shopping behavior can retailers expect this year?

Nearly half of the 182 worldwide retail professionals polled by Retail Systems Research (RSR) said that online competitors are innovating too quickly, and it's hard to keep up, while almost as many were concerned about consumer price sensitivity.

A survey of US and UK millennials found that—surprise—many would be comfortable using a variety of new technologies while shopping.

This report includes a breakdown of all the different types of data B2B brands can capture on their audience. It will also cover best practices on how to source this data and the best ways to manage and integrate it for actionable insights.

To drive and support digital transformation, marketing leaders must evolve their organization’s people, processes and partners. This report covers how modern marketing leaders can bring that to fruition.