A new Frontier for startups: A handful of startups just got funding to remove CO2 from the atmosphere. Using carbon as a raw material could help them reach market viability.

Marketing measurement is fragmented and inconsistent at most organizations. CMOs need to tie marketing measurement to business outcomes and operate as the connective tissue between the marketing team, the executive team, and other departments.

Consumers expect personalized experiences. Despite the business benefits personalization delivers, many brands struggle to manage the complexity of an enterprisewide program. Engaged CMOs can elevate their organization’s approach and deliver success.

Off-price retailers have an opportunity to attract customers: US consumers’ confidence slipped in February, driving shoppers to focus on value.

Find out why global marketers have unique data and analytics challenges and how PepsiCo overcame its own operational challenges by unifying data across its channels and silos to drive measurable business results

Find out what’s next in the digital-first world during a live eMarketer Tech-Talk Webinar

Insights and Tips From 8,200 Marketers Succeeding From Anywhere

During this eMarketer Tech-Talk Webinar, Emerald’s David Doft, chief financial officer, and Joanne Wheatley, SVP, marketing and digital operations, spoke with Salesforce’s Neha Shah, director, product marketing. Together, they will help you start planning for 2022 by breaking down key findings from Salesforce's 7th Edition State of Marketing report and discuss B2B takeaways—from a year unlike any other.

Retail sales for the 2021 US holiday season will soar as brick-and-mortar shopping returns with a vengeance and ecommerce maintains double-digit growth rates.

Digital commerce platforms help merchants of all sizes sell online, making them an increasingly big factor in ecommerce payments. This creates new opportunities for processors, gateways, and other payments stakeholders to reach merchants—but also complicates their relationship.

The computing products and consumer electronics industry saw increased revenues in 2020, and that bump will accelerate digital ad spending for years to come.

Digital transformation is vital for wealth managers, as consumer expectations are changing, fiscal pressures are tightening, and competition is stiffening. These drivers have been further accelerated by the pandemic. But transformation efforts across the front, middle, and back office can help incumbents get their services up to speed and better compete with fintech wealth managers that are challenging the status quo.

The 2020 holiday season’s unprecedented ecommerce surge helped total US retail spending remain positive, setting the tone for healthy outlook for 2021 holiday season growth.

Virtual events became mainstream because of the pandemic. But for long-term success, event organizers and sponsors need a new virtual event playbook with best practices across the event life cycle. Read this report for the checklist.

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch, and vice president of content studio at Insider Intelligence Paul Verna discuss whether WarnerMedia just killed movie theaters, why Salesforce is buying Slack, why Facebook's buying Kustomer, the first few cases of Facebook's Oversight Board, Nielsen readies to change its TV ratings, shopping carts on WhatsApp, how much cash can fit in your pocket at once, and more.

The US computing products & consumer electronics industry will be the fastest growing digital ad spender in 2020, increasing its spend by 18.0% in a year when the total US digital ad market will only grow by 1.7%.

In recent months, as stores temporarily closed and consumers refrained from going out to shop, one of the clearest emerging trends has been the accelerated shift to ecommerce, especially among older consumers.

Joe Kudla, founder of Vuori, speaks with eMarketer vice president of business development Marissa Coslov about the fashion and leisure brand’s response to the coronavirus pandemic, including how it's redeploying its workforce to avoid layoffs and connecting with consumers. Made possible by Salesforce.

Sarah Personette, vice president of global client solutions at Twitter, speaks with eMarketer vice president of business development Marissa Coslov about the company’s response to the coronavirus pandemic, including what’s behind its latest ad policy update, usage trends and how it's helping brands pivot their campaigns. Made possible by Salesforce.