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About
Marketing Personalization
How CMOs Can Elevate Their Company’s Approach
Executive Summary
Today’s consumers expect personalized experiences. But delivering tailored content is incredibly complex and requires an enterprisewide approach. Engaged CMOs can elevate their organization’s approach to deliver success.
KEY QUESTION: What does a CMO need to know about personalization, and how can they elevate their company’s approach?
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KEY STAT: More than half (54%) of marketers worldwide reported better brand engagement because of increased personalization efforts, according to an August 2021 Acquia survey.
authors
Dave Frankland
Contributors
- Eleni Digalaki
- Principal Analyst
- Ann Marie Kerwin
- VP, Content
- Tracy Tang
- Senior Researcher
- Kelsey Voss
- Principal Analyst
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