Pandemic Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Pandemic

The Era of Uncertainty: On-Demand Webinar

Video
Jun 22, 2022

Watch the on-demand replay of our webinar, The Era of Uncertainty, as our analysts address key questions about the rapidly shifting landscape for social media, retail and ecommerce, and financial services.

Digital gamers powered up during the pandemic

Digital gamers powered up during the pandemic

Article
Jun 13, 2022

Though video gaming has been around for decades, it was the entertainment of choice for many during the pandemic.

PepsiCo Bubly’s ‘safe spaces’ campaign plays it safe

PepsiCo Bubly’s ‘safe spaces’ campaign plays it safe

Article
Jun 09, 2022

PepsiCo’s Bubly comes out to honor LGBTQ+ community: The brand’s Pride Month campaign includes financial support for safe venues.

US Mobile Peer-to-Peer Payments Forecast 2022

US Mobile Peer-to-Peer Payments Forecast 2022

Report
May 31, 2022

With more than 6 in 10 smartphone users adopting mobile peer-to-peer payments in the US across multiple apps, providers are looking to widen their addressable base, mitigate pain points, and drive engagement.

Rising smartphone usage paves way for ecommerce opportunities in Southeast Asia

Rising smartphone usage paves way for ecommerce opportunities in Southeast Asia

Article
May 19, 2022

Southeast Asia emerges as a mobile-first consumer economy: Online food delivery, grocery sales, and digital payments to benefit as internet accessibility expands in the region.

The Era of Uncertainty

The Era of Uncertainty

Report
May 17, 2022

How should businesses view these global trends and events? How are behaviors and spending changing? In this report, Insider Intelligence analysts weigh in on the questions they’re being asked by both clients and the media about the shifting landscape in key areas like digital advertising, retail and ecommerce, and financial services.

Rapid Roundup: The latest from grocers and food delivery platforms

Rapid Roundup: The latest from grocers and food delivery platforms

Article
May 04, 2022

Despite market uncertainty, rapid delivery is becoming a fact of life: Tesco, Albertsons, and Publix are some of the retailers inking deals with delivery platforms to offer quick fulfillment, while quick commerce startup Zepto is raking in cash from investors.

What growth headwinds do US CMOs anticipate this year?

What growth headwinds do US CMOs anticipate this year?

Article
Apr 21, 2022

For CMOs in the US, the biggest potential challenge to growth this year will be talent and labor issues, cited by 42.6% of those executives. The next biggest headwinds they anticipate are supply chain issues (29.6%) and inflation (24.5%). Two years into the pandemic, just 5.8% expect new coronavirus measures to hinder growth.

PC sales slow down after two years of double-digit gains

PC sales slow down after two years of double-digit gains

Article
Apr 12, 2022

Cooling consumer demand drives down Q1 PC sales: PC makers need to attract consumer and educational markets with compelling 2-in-1s, gaming PCs, and tablets in coming quarters.

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War in Ukraine is driving up European prices—and consumer concern

War in Ukraine is driving up European prices—and consumer concern

Article
Apr 06, 2022

European consumers are changing their buying habits vis-à-vis inflation: The war in Ukraine is impacting economic conditions in numerous European markets, driving up prices to near-record levels and reversing recent gains in consumer confidence.

Manufacturing in China falls to a 5-month low due to pandemic lockdowns

Article
Apr 01, 2022

Coronavirus lockdowns in China have global repercussions: The ripple effect of Chinese factory shutdowns will be felt far and wide while businesses are forced to adjust expectations.

China locks down Shanghai due to record coronavirus surge

Article
Mar 29, 2022

China tries to balance productivity amid COVID-19 lockdowns: The Chinese government struggles to contain infections in Shanghai while adopting a business-as-usual attitude toward closed-loop factories.

Brand Anatomy: How Bank of America builds its brand through dedication to customer experience

Brand Anatomy: How Bank of America builds its brand through dedication to customer experience

Audio
Mar 23, 2022

On this episode of Brand Anatomy, Briefing director Jeremy Goldman sits down with Ashley Ross, Bank of America’s head of customer experience (CX). Hear how the bank pivoted its service model during the pandemic, leveraged technology and personalization to better serve its customers, improved the ROI of CX—and how customer feedback helped Bank of America build a stronger brand.

Lockdowns in key Chinese manufacturing hubs compound supply chain issues

Lockdowns in key Chinese manufacturing hubs compound supply chain issues

Article
Mar 16, 2022

Beijing’s zero-COVID policy wreaks havoc on the global supply chain: Lockdowns in Shenzhen and Dongguan make it harder and more expensive for retailers like Amazon and Walmart to deliver goods to overseas shoppers.

Spotlight: US Digital Stock Trading

Spotlight: US Digital Stock Trading

Report
Mar 15, 2022

US digital brokerages’ new user growth ticked up from 2019 to 2021. But growth will nosedive in 2022 and 2023, forcing digital brokerages to find new revenue growth strategies.

Reimagining Retail: Pandemic-induced behaviors that will keep impacting digital grocery in 2022

Reimagining Retail: Pandemic-induced behaviors that will keep impacting digital grocery in 2022

Audio
Mar 02, 2022

On this episode of Reimagining Retail, our analyst Suzy Davidkhanian hosts resident digital grocery expert Blake Droesch to discuss pandemic-induced behaviors that will continue to impact grocery sales. They also identify several features from the inaugural digital grocery benchmark study that didn't rank as high as they would have expected.

Southeast Asia Ecommerce Forecast 2022

Southeast Asia Ecommerce Forecast 2022

Report
Feb 18, 2022

After missing out on a big rebound in 2021, Southeast Asia’s total retail and ecommerce sales are both set to boom this year. Indonesia—set for a standout year—will shape the region’s metrics and account for nearly 65% of Southeast Asia’s ecommerce sales.

Reimagining Retail: Unexpected pandemic consequences for retailers and brands that will pop in 2022

Reimagining Retail: Unexpected pandemic consequences for retailers and brands that will pop in 2022

Audio
Feb 16, 2022

On this episode of our new Behind the Numbers show, Reimagining Retail, our analyst Suzy Davidkhanian hosts author and keynote and strategic advisor Steve Dennis to discuss overlooked consequences the pandemic has had on retailers outside of the much-discussed supply chain and consumer loyalty woes. They also identify several smaller, lesser-known brands they think will pop in 2022.

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