From shopper marketing to social listening, White Castle is all in on creating memorable moments and acquiring new customers. Hear how the iconic fast food brand is marking its first century with a renewed focus on innovation. Watch Industry Voices: Spotlight on CPG with White Castle CMO Lynn Blashford.

When unexpected market trends put more focus on health and wellness, The Vitamin Shoppe placed their customers center stage. Watch Industry Voices: Spotlight on CPG with Nadina Guglielmetti, marketing executive at The Vitamin Shoppe, to hear how precise investments in the customer journey can lead to big payoffs—in awareness, engagement, and credibility.

As technology continues to accelerate and transform the financial sector, Visa saw an opportunity to reintroduce itself to the world with a campaign highlighting its role in facilitating global commerce. Watch Industry Voices: Spotlight on Financial Services with Visa executive Frederique Covington Corbett, PhD, to hear her thoughts on cryptocurrencies, "buy now, pay later," economic inclusion, and more.

Whether you visit a branch or digital property, TD Bank is reevaluating traditional banking’s communication methods. Watch Industry Voices: Spotlight on Financial Services with TD Bank’s Lee Lai, senior vice president and head of customer and retail distribution marketing, to hear why maintaining local human interactions across channels is a top priority.

YouTube viewers are pivoting to TV screens as their method of choice for watching content, a trend that experienced significant growth before and during the height of the pandemic. We estimate that 113.1 million US YouTube viewers, 52.8% of total viewers, watched the platform's content on connected TV (CTV) devices in 2020. Those numbers will increase to 130.8 million and 57.7% by 2022.

Over 70% of decision-makers said that events will include more robust digital components in the future, according to Forrester Consulting. Mike Dietrich, vice president of product marketing at Cvent, discusses with eMarketer editorial director at Insider Intelligence Rimma Kats, the key findings from the survey, and how organizations can prepare and invest in event marketing today.

Tune in to our inaugural episode of Brand Anatomy, where we get exclusive looks inside leading brands. Today, eMarketer Briefing director Jeremy Goldman sits down with JibJab CEO Paul Hanges to discuss how the company—a leader in viral content dating back to 1999—listened to customer sentiment during the pandemic, improved its product, and reinvigorated its brand.

On today's episode, we discuss how retailers are preparing for another pandemic-affected holiday shopping period, with the threat of empty shelves and a reimagined main street. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts principal analysts Karin von Abrams and Paul Briggs.

On today's episode, we discuss how people's attitudes towards cable changed during the pandemic, where cable is thriving, and how folks think about price. We then talk about how to count co-viewing, how much of a splash the new Paramount+/Showtime bundle can make, and how sports fans have changed. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

After an inconsistent year for digital ad spending in 2020, every industry in the US will increase their outlays in 2021. The retail, consumer packaged goods (CPG), and entertainment industries will provide the biggest boosts, driving up overall digital ad spending by 25.5%.

More governments try to stymie content moderation: Texas' and Brazil’s laws to suppress social media “censorship” would only make it more difficult to combat misinformation on the already-mistrusted social platforms.

On today's episode, we discuss why life may never be the same again, the significance of five minute TikTok videos, WhatsApp's General Data Protection Regulation (GDPR) fine, whether convenience really is king, drone deliveries, ways to energize a workforce during the pandemic, why some countries drive on the left (or the right) side of the road, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of forecasting Oscar Orozco, and senior forecasting analyst at Insider Intelligence Peter Vahle.

B2B tech products and services, the largest sector of B2B advertising, saw a massive boost in the US as the pandemic increased demand across the tech industry.

On today's episode, we discuss what exactly happened to the amount of time people spent on mobile over the last few years, what will happen to it going forward, whether the calming of the pandemic has a direct correlation with reduced mobile screen time, and which mobile activities folks will keep doing into the future. We then talk about why Apple's not slowing down, a bill that aims to impose new rules on app stores, and some new mobile shopping behavior research. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Yory Wurmser.

After a complicated 2020, most industries in Germany will accelerate their digital ad spending growth in 2021. The rebound for travel and auto will underwhelm, but retail spend will soar.

US spending decreased significantly across out-of-home (OOH) ad formats from Q1 2020 to Q1 2021, but not all categories were affected equally.

On today's episode, we discuss how and why companies are offering cheaper subscription options, the effects of the delta variant, how ready folks are for a post-cookie future, the importance of reacquainting yourself with your customers, the cost of cord-cutting, how the pandemic changed the rhythm of our workdays, if it's possible to travel to every country, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, senior forecasting analyst Peter Vahle, and analyst at Insider Intelligence Blake Droesch.