Pandemic Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Pandemic
What Grocery Retailers Can Learn from the Past Weeks

What Grocery Retailers Can Learn from the Past Weeks

Article
May 05, 2020

Grocery companies—and more specifically their systems and services—have really been put to the test amid the pandemic. Many grocers are having trouble keeping items on the shelves. And even the most prepared are encountering issues with supply chain logistics.

Industry Voices: Marketing in Uncertain Times with Premiere Outdoor Movies

Video
May 04, 2020

Roger Lewis, CEO and founder of Premiere Outdoor Movies speaks with eMarketer vice president of business development Marissa Coslov about the company’s response to the coronavirus pandemic, including mobilizing more drive-in movie programs with built-in social distancing for corporate events and commencements. Made possible by Salesforce.

What We Learned About the State of Display Advertising from April Earnings Calls

What We Learned About the State of Display Advertising from April Earnings Calls

Article
May 04, 2020

When US advertisers pulled back spending dramatically in March, one of the earliest noticeable effects on the display ad market was falling CPMs. At the same time as marketers were lowering their demand for ads—either to take spending cuts as savings or merely pause and rework their messaging—consumers were spending more time on social and traditional media properties, increasing the supply of impressions. A decline in prices was the natural outcome.

COVID-19 Impact: UK Time Spent with TV

Video
May 01, 2020

eMarketer forecasting analyst Peter Vahle joins global director of public relations Douglas Clark to discuss how the coronavirus pandemic is affecting eMarketer’s forecasts on time spent with TV in the UK.

China Time Spent with Media 2020

China Time Spent with Media 2020

Report
May 01, 2020

This report explores our latest forecast for time spent with media in China, and how the coronavirus pandemic will impact our forecast for 2020 and beyond.

Bored At Home, US Consumers May Be Eyeing New Subscription Services

Bored At Home, US Consumers May Be Eyeing New Subscription Services

Article
Apr 30, 2020

As consumers continue to spend more time at home, it's no surprise that some are eyeing popular services to help pass the time.

Reading the Tea Leaves on Facebook’s Q1 2020 Earnings

Reading the Tea Leaves on Facebook’s Q1 2020 Earnings

Article
Apr 30, 2020

Facebook had a decent Q1, all things considered. Ad revenues rose 17% year over year, reaching $17.44 billion, and user growth was especially strong. There are now nearly 3 billion people using Facebook’s family of apps on a monthly basis worldwide.

COVID-19 Impact: US Time Spent with Audio

Video
Apr 29, 2020

eMarketer senior forecasting analyst Oscar Orozco joins global director of public relations Douglas Clark to discuss how the coronavirus pandemic is affecting eMarketer’s forecasts on time spent with audio, including new figures for Spotify, Pandora and total podcast listeners.

MealPal Pivots Business to Offer Grocery Essentials

Article
Apr 29, 2020

Lunch and dinner subscription company MealPal started out as a service through which consumers could pick up meals from local restaurants during the work week—but, like many in the food industry, it has adjusted its operations for quarantined customers. The company now offers groceries supplied by local restaurants via MealPal Market.

Analyst Take: How the Coronavirus Will Change Our UK Ad Spending Forecast

Analyst Take: How the Coronavirus Will Change Our UK Ad Spending Forecast

Report
Apr 28, 2020

With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during the first half of this year.

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Despite a Slowdown in 2019, Netflix Sees Reacceleration of Subscribers in Q1 2020

Article
Apr 27, 2020

Netflix added 2.31 million net new paid subscribers in the US and Canada in Q1 2020, bringing the region's total subscriber count to 69.97 million. That's growth of about 5% year over year. The company attributed stronger worldwide growth to increased media consumption during quarantines.

Industry Voices: Marketing in Uncertain Times with Nonprofit With Love

Video
Apr 27, 2020

Allie Roth, founder and president of With Love, a nonprofit that provides resources to foster families, joins eMarketer vice president of business development Marissa Coslov to talk about the organization's response to the coronavirus pandemic, including social media initiatives and implementing a new drive-thru and doorstep delivery system. Made possible by Salesforce.

US Consumers Are Flocking to TikTok

US Consumers Are Flocking to TikTok

Article
Apr 27, 2020

TikTok is experiencing a substantial boost during the coronavirus pandemic. It added more than 12 million US unique visitors in March, reaching 52.2 million, according to data provided to us by Comscore. Between January and March, its US unique visitor count rose 48.3%.

When Will Shopping Activity Resume?

When Will Shopping Activity Resume?

Article
Apr 27, 2020

Due to the pandemic, retailers are currently struggling with finances, logistics and maintaining relevance. With stay-at-home orders still in place indefinitely, many companies are wondering when they can get back to business as usual.

The US Population Is Becoming More Comfortable with Using Telehealth Services

The US Population Is Becoming More Comfortable with Using Telehealth Services

Article
Apr 24, 2020

The number of adults in the US comfortable talking to healthcare practitioners, like doctors and nurses, about their health concerns—either virtually or over the phone—is increasing, according to recent data from YouGov.

COVID-19 Impact: US Time Spent with Social Media

Video
Apr 23, 2020

eMarketer senior forecasting analyst Oscar Orozco joins global director of public relations Douglas Clark to discuss how the coronavirus pandemic is affecting eMarketer’s forecasts on time spent with social media, including revised numbers for Facebook, Instagram and Snapchat.

Social Media Advertising in Q2 2020 and Beyond

Social Media Advertising in Q2 2020 and Beyond

Report
Apr 23, 2020

Social media advertising will remain vulnerable in Q2 and possibly longer. CPMs will stay low, spending cuts will persist, and ad creative will be tricky to get right.

Supply Chains Are Strained as the Pandemic Causes a Surge in Online Orders

Supply Chains Are Strained as the Pandemic Causes a Surge in Online Orders

Article
Apr 23, 2020

Consumers have been conditioned to expect fast delivery of online orders, but the pandemic has flashed a spotlight on how strained supply chains can get—even among savvy retailers like Amazon, which heavily focused its business on expedited shipping.

COVID-19 Impact: US Time Spent with Digital Video

Video
Apr 22, 2020

eMarketer senior forecasting analyst Oscar Orozco joins global director of public relations Douglas Clark to discuss how the coronavirus pandemic is affecting eMarketer’s forecasts on time spent with digital video, including the role of connected TVs and smartphones.

Three Takeaways from Snap’s Q1 2020 Earnings: What Advertisers Need to Know

Three Takeaways from Snap’s Q1 2020 Earnings: What Advertisers Need to Know

Article
Apr 22, 2020

Snap Inc. reported strong gains in both users and revenues in its Q1 2020 earnings on Tuesday, despite growing concerns about the impact of the coronavirus on worldwide ad budgets. Here are three takeaways for advertisers.

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