eMarketer research analyst Man-Chung Cheung discusses the latest on the coronavirus pandemic in China. He explores the role of big data in managing the crisis, points out signs of a retail rebound and considers takeaways for the US and Europe.

As with every other aspect of our lives, COVID-19 is impacting social media usage and advertising. Some of those changes, along with other important ad product launches, will continue to affect advertisers once the pandemic ends.

The Great Recession was a low point in the recorded history of advertising. Total media ad spending declined for two straight years in the US, and digital ad spending even dropped in absolute terms in 2009, the only time that’s ever happened. But most of the buy-side decision-makers surveyed in late March 2020 by the Interactive Advertising Bureau (IAB) think the coronavirus pandemic will have an even worse effect on US ad budgets.

eMarketer research analyst Matteo Ceurvels discusses the impact of the coronavirus pandemic in Latin America. He breaks down the latest developments on consumer behavior and business operations in Argentina, Brazil, Peru and more. Watch now in English and Spanish.

In a signal that it has flattened the curve, China reported zero new domestically transmitted cases of COVID-19 in the mainland last month, though that may slightly change as there have been cases brought back by overseas returnees. (Additionally, there is some speculation around the accuracy of these reports.) Editors Note: Since this article's original publication, one county in China has gone into total lockdown again amid fear of a second wave of COVID-19 cases.

The COVID-19 pandemic and efforts to mitigate it are wreaking havoc on the economy. How will advertisers respond? We looked back at our coverage of the industry during the Great Recession of 2007-2009 for historical perspective and precedents.

With large sectors of the economy unable to do business as usual, many marketers have paused or changed media plans. In one potential early sign of the tough times to come for digital advertising, Twitter updated its guidance to investors earlier this week and announced that it expects to see a drop in Q1 2020 revenues, on a year-over-year basis, due to the coronavirus pandemic.

Business Insider Intelligence's research director Dan Van Dyke discusses the impact of the coronavirus pandemic on the financial services industry, including key takeaways for banks, payment companies and fintech.

As Americans across the country prepared for major social distancing measures to mitigate the coronavirus pandemic, pantries—and inboxes—have never been so full.

eMarketer senior analyst Jasmine Enberg analyzes the impact of the coronavirus pandemic on eMarketer's worldwide ad spending forecast. She considers supply chain disruptions, the effect of social distancing and the likelihood of a global recession or economic rebound.