Pandemic Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Pandemic

Grocery ecommerce is gaining momentum in the US but declining in the UK. Here’s why

Article
Nov 16, 2023

US grocery ecommerce sales will grow 17.4% in 2024 to total $219.04 billion, according to our forecast. Meanwhile, UK grocery ecommerce sales will grow only 5.1% to total $37.06 billion in 2024. “At the end of the day, consumers in the US enjoy the conveniences of delivery, but they’re not necessarily willing to pay an exorbitant fee,” said our analyst Blake Droesch, emphasizing the perceived value of Walmart+ and Amazon Prime memberships to these shoppers.

France Digital Ad Spending by Industry 2023

France Digital Ad Spending by Industry 2023

Report
Oct 05, 2023

France will see stronger growth in digital ad spending than both Germany and the UK this year. Most industries aren’t contributing to that growth, though, with only travel and retail seeing any significant investments.

TikTok in Western Europe 2023

TikTok in Western Europe 2023

Report
Aug 25, 2023

TikTok’s growing Western European user base means it should be an important consideration in the marketing mix. There’s strong advertising potential, too, though adherence to European regulation could be a limiting factor.

Meta rehires alumni at lower salaries in strategic pivot

Article
Aug 11, 2023

Meta rehires laid-off workers: Big Tech competition and economic improvement mean the company needs the employees it cut, calling into question the “year of efficiency” strategy.

Credit Card Risks in a Darkening Economy

Credit Card Risks in a Darkening Economy

Report
Jul 05, 2023

Issuers are bracing for a recession to take a toll on charge-off rates, merchant fee revenues, and interest income. But have they fully baked in the economic threats consumers face?

UK Click-and-Collect Forecast 2023

UK Click-and-Collect Forecast 2023

Report
May 02, 2023

Sales fulfilled via click and collect are growing faster than total ecommerce sales in the UK as cash-strapped consumers avoid delivery costs and retailers race to make their services faster, cheaper, and more efficient.

Nielsen regains one Media Rating Council accreditation, but there’s still more work to be done

Nielsen regains one Media Rating Council accreditation, but there’s still more work to be done

Article
Apr 18, 2023

Nielsen regains key MRC accreditation ahead of 2023 upfronts: This comes as a number of measurement rivals go after the incumbent leader’s turf.

The benefits issuers enjoyed by offering generous card rewards are fading

Article
Apr 10, 2023

Many of the pandemic-era rewards used to entice credit card spending could prove costly for issuers this year.

US ad spend reached its eighth month of decline in February

Article
Mar 27, 2023

US ad spend dropped 8.0% YoY in February, according to a MediaPost analysis of Standard Media Index’s US Ad Market Tracker. That marks eight months of consecutive YoY decline as part of a trend that began in July 2022.

November ad spend fell for the first time in 2 years, marking a return to pre-pandemic growth

November ad spend fell for the first time in 2 years, marking a return to pre-pandemic growth

Article
Dec 27, 2022

November ad spend shows the pandemic boom is over: The typically lucrative period declined 8% year over year as the market finally stabilized after the pandemic.

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Carvana, Bed Bath & Beyond struggle to stay alive

Carvana, Bed Bath & Beyond struggle to stay alive

Article
Dec 09, 2022

Carvana and Bed Bath & Beyond teeter closer to bankruptcy: Both retailers are facing serious money problems as decisions made during the pandemic come back to haunt them.

How the pandemic changed marketing for McDonald’s

How the pandemic changed marketing for McDonald’s

Article
Nov 17, 2022

Here's how the iconic brand pivoted from transactional marketing to brand-building in the long term.

Diwali sales soar while Chinese retailers brace for muted Singles Day

Diwali sales soar while Chinese retailers brace for muted Singles Day

Article
Oct 26, 2022

Shoppers in India spent enthusiastically ahead of Diwali celebrations: But the outlook for China’s biggest shopping event is much less rosy as Chinese consumers grapple with economic uncertainty.

Big banks face $1.8B in fines for employee messaging record-keeping blunder

Big banks face $1.8B in fines for employee messaging record-keeping blunder

Article
Sep 29, 2022

Eight banks and three other FIs will pay a combined $1.8B for their message retention failures, highlighting the need for better tech tools at work.

The Daily: Game-Changing Digital Health Deals, Extending Telehealth Measures, and a Bugs + Drugs Tool

Audio
Sep 19, 2022

On today's episode, we discuss why big tech is suddenly interested in digital health, whether the doctor's house call is making a comeback, and what the chess-like moves of CVS Health are all for. "In Other News," we talk about the significance of extending pandemic-era telehealth measures and what to make of a new 'Bugs + Drugs' tool. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.

Billboards top out-of-home ad spend but are losing share

Billboards top out-of-home ad spend but are losing share

Article
Sep 02, 2022

Nearly $2 billion in US out-of-home (OOH) ad spend went to billboards in Q2, accounting for about three-fourths of OOH. That said, billboards’ share decreased by 9 percentage points with that money going to transit as commuters return to buses and trains.

Spotlight: Digital Detailing in Pharma

Spotlight: Digital Detailing in Pharma

Report
Sep 02, 2022

The pandemic upended the conventional process by which pharmaceutical sales reps pitch their drugs to healthcare professionals. Physicians now demand hybrid in-person and virtual meetings. Pharma marketers must assess ways to refine various digital detailing (aka e-detailing) strategies.

Healthcare advertisers hit the reset button

Healthcare advertisers hit the reset button

Article
Aug 29, 2022

Healthcare delivery went digital in 2020, and so did healthcare and pharma ad budgets. In fact, 2020 was the only year in which healthcare and pharma overindexed the overall market digital ad spending growth.

Social Determinants of Health Investments

Social Determinants of Health Investments

Report
Aug 03, 2022

Providers’ and health insurers’ SDOH investments are growing alongside healthcare’s shift to value-based care. Measuring the impact of this work is challenging but will be necessary to improve health outcomes and lower medical spending.

The Daily: B2B—the best content marketing, the changing buyer-seller relationship, and online sales

Audio
Jul 20, 2022

On today's episode, we discuss how B2B content marketing evolved through the pandemic, who does the best job, and some best practices. "In Other News," we talk about how the B2B buyer-seller relationship is changing and what share of US B2B buying will be online. Tune in to the discussion with our analyst Kelsey Voss.

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