France, like everywhere else in Western Europe, has been in an economic stupor for a couple of years now. Growth in digital ad investments has thus been limited, with the exceptions of travel and retail. The outlook is brighter for 2024, though.

Key Question: How have different industries’ digital ad investments been affected by tough economic conditions in France?

KEY STAT: In France, travel’s digital ad investments will grow 20.5% this year, well ahead of any other industry. Retail will see relatively strong growth too, as digital commerce continues to gather steam in the country.