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France Digital Ad Spending by Industry 2023
Travel and Retail Gains Keep the Digital Total Ticking Over
France, like everywhere else in Western Europe, has been in an economic stupor for a couple of years now. Growth in digital ad investments has thus been limited, with the exceptions of travel and retail. The outlook is brighter for 2024, though.
Key Question: How have different industries’ digital ad investments been affected by tough economic conditions in France?
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KEY STAT: In France, travel’s digital ad investments will grow 20.5% this year, well ahead of any other industry. Retail will see relatively strong growth too, as digital commerce continues to gather steam in the country.
authors
Bill Fisher
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