On today's episode, we discuss how the pandemic changed how we buy electronics and how omnichannel marketing and operations are evolving. We then talk about whether YouTube is living up to its potential, ESPN+'s sports rights strategy, and whether DAZN can shake up sports TV. Tune in to the discussion with head of ecommerce at Samsung Electronics Argentina Guido Shama, eMarketer senior analyst Matteo Ceurvels, and director of forecasting at Insider Intelligence Oscar Orozco.

About a third of K-12 students have already returned to class amid a fourth COVID-19 wave. While, earlier this year, analysts had predicted a very optimistic back-to-school (BTS) season for retailers and brands, not all is lost: Many parents still want to make school-related firsts and rites of passage as “normal” as possible for their children.

The US auto industry's digital ad spending will rebound completely from 2020's pandemic-propelled losses, allowing for a full recovery in ad spending by the end of 2021.

The computing products and consumer electronics industry saw increased revenues in 2020, and that bump will accelerate digital ad spending for years to come.

Internal pay calculators show some full-time remote workers could receive pay cuts up to 25%. Tech firms are divided over reducing compensation for remote work, which could result in competitors poaching top talent.

AT&T and Verizon hope crowds returning to stadiums and music venues will provide attractive 5G use cases. But most consumers remain unaware of 5G—and new virus variants threaten to upend telecoms’ plans.

How the pandemic changed back-to-school shopping

The US travel industry this year remains largely impacted by the pandemic, even as travel has picked up in H2. This sluggishness is due to paused cruises, a near standstill in business travel, and restrained international travel.

While financial service's digital ad spending has historically outpaced the digital ad market, we expect a slowdown in 2021 and beyond as incumbents in both banking and insurance focus their budgets on technological innovations to compete with emerging fintech companies.

A possible World Series win right before the holidays kick off means the Boston Red Sox’s marketing team must be nimble and ready to pivot that enthusiasm into its holiday messaging. Watch Industry Voices: Holiday Preparedness with Red Sox CMO Adam Grossman to hear how the team plans out its marketing and engages fans throughout the year whether it's online or at Fenway Park.

Sustainability is a hot topic, especially in the wake of the coronavirus pandemic. In 2021, most ecommerce buyers, sellers, and logistics firms are taking steps to be more eco-friendly. But commitment and progress are patchy.

Home improvement stores, like The Home Depot and Lowe's, continue to see US sales surge as the pandemic-propelled demand for DIY and home improvement projects continues through 2021.

We spoke with Paul Nasse, managing director for Northern Europe at Integral Ad Science, about the changing digital media landscape and how advertisers can best navigate the rocky road of brand risk.

During its 16 months in port, Norwegian Cruise Line took a bold approach to its messaging by acknowledging consumers' need to “break free.” Watch Industry Voices: Holiday Preparedness with Norwegian’s Isis Ruiz, senior vice president and CMO, to hear how the cruise line maintained marketing momentum last holiday season and what it has prepared for this year.

If retail ecommerce was boosting overall retail growth over the past decade, the pandemic added rocket fuel to surge it ahead by many years.

On today's episode, we discuss what it's like to launch an ecommerce business unit during the pandemic and how customers are changing. We then talk about livestream ecommerce's US entry point, how to solve the fitting-room dilemma, and how seriously we should take retailer rental services. Tune in to the discussion with ecommerce general manager for the Americas region at Tekmovil Cristian Serrano and eMarketer senior analyst Matteo Ceurvels and analyst at Insider Intelligence Blake Droesch.

The Olympics start today, but should they?

eMarketer forecasts that retail media and connected TV (CTV) will be among the fastest-growing digital ad channels this year. Jed Dederick, senior vice president of global client and agency development at demand-side platform The Trade Desk, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what the firm has learned over the course of the pandemic, what buyers want from CTV and retail media, and why resolving the identity crisis is so important.

On today's episode, we discuss which pandemic personas will stick around, why brands are struggling to know who their customers are, and the most important ways consumer behavior has likely changed permanently. We then talk about how people will shop once businesses are fully reopen, two new in-store virtual reality (VR) experiences, and what Apple's new “buy now, pay later” service could do to the space. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Suzy Davidkhanian.