The first reported cases of COVID-19 were in Wuhan, China, in late December 2019. The government then issued a mandatory quarantine order on January 23 that confined the city’s inhabitants to their homes, and other cities soon followed with their own lockdowns. With little to do and nowhere to go, media usage in China spiked.

In light of the coronavirus pandemic, we have revised our US mobile ad spending forecast. This report puts the new numbers in context.

Few industries have been hit as hard by the coronavirus as travel. Recovery will be slow, with many sectors not returning to pre-pandemic levels until at least 2022. Some pandemic-related trends, like increased local “staycations,” may persist.

The pandemic has pushed many consumers to shift their shopping behaviors, with many now turning to their mobile device for their shopping needs.

Business and marketing plans conceived earlier in the year seem to be no longer suitable in a COVID-19 world.

Even before COVID-19 caused a spike in TV time in Canada, TV continued to be a strong medium of choice. But amid stay-at-home measures, consumers turned to a blend of TV and digital video for long-form content.

The retail divide among top performers and the rest of the market has been amplified by the coronavirus pandemic.

Since stay-at-home orders were put in place, more adults in the US have significantly increased their alcohol purchases.

Total retail sales worldwide are expected to hit $23.358 trillion in 2020, down 5.7% from 2019—and nearly 12% below our pre-pandemic estimate of $26.459 trillion.

This report explores the latest developments in the social media landscape, including the Facebook ad boycott and new monetization opportunities from the platforms, as well as our latest forecast for social network ad revenues.

Jürgen Stackmann, member of the board of management at Volkswagen passenger cars for sales, marketing and after sales, speaks with eMarketer vice president of business development Marissa Coslov about the automaker’s response to the coronavirus pandemic, the importance of social listening and more.

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss whether cinemas can survive, TV streaming price hikes, Peloton's Roku app, whether TikTok will be banned in the US, Uber buying Postmates, why airplane food tastes so bad and more.

Digital media is relatively flexible, which has benefited it during the pandemic. Ivan Markman, chief business officer at Verizon Media, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss how digital platforms can be even better at supporting this flexibility, as well as the explosion of connected TV advertising and the future of virtual and augmented reality.

US upfront TV ad spending will decline 1.4% in the 2019-2020 season to $20.28 billion, and drop a substantial 27.1% in the 2020-2021 season to $14.78 billion, a $5.5 billion difference year-on-year.

Since its launch in 2017, Peace Out Skincare—known for its Acne Dot patches—has been rapidly expanding its business through an exclusive partnership with Sephora, as well as its own direct-to-consumer (D2C) business.

The depth and lasting impact of the global recession, along with the sharp economic downturn in the UK, signal a long and challenging road to recovery.

If the coronavirus pandemic has produced any winners in the retail sector, digital merchants are among that number.

The pandemic is pushing more people to digital—some even for the first time—as many look to activities they may not have considered before lockdown.

This report explores the impact COVID-19 will have on our latest regional estimates and trends for total media, traditional media, digital and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

After eMarketer's February 2020 forecast projected modest growth of 2.8% to $5.621 trillion in total US retail sales, the coronavirus pandemic then took the US economy by storm, causing closures, stay-at-home orders, and a decline in the demand of non-essential goods.