While JCPenney saw some solid ecommerce gains pre-pandemic, it has struggled to keep that momentum going in the months that followed. The retailer’s market share not only fell significantly—and remained down—as its advances were dwarfed by competitors who proved to be more adept at ecommerce, but the company also filed for Chapter 11 bankruptcy mid-May, along with plans to close roughly a third of its 846 stores within the next two years.

Despite the decline in total ad spending in the US this year, the financial services industry will increase its digital ad outlays. Why? The pandemic has caused many consumers to reassess their personal finances and change how they bank, leading the financial services industry to continue spending on digital ads during the pandemic.

Trying on sunglasses is a popular use case for AR. But trying them out—and experiencing what the world around you looks like with them on—is a compelling example of how AR in social media can be not just entertaining, but useful.

Esports viewership has not caught up to the media hype – but there could be upcoming growth opportunities.

Two of the NCAA Division I Power Five conferences (Big Ten and Pac-12) announced that they would postpone all fall college sports as a result of the ongoing pandemic.

The influencer marketing industry is changing, and the pandemic is propelling many of the major shifts in the market.

As layoffs pile up and many industries like retail and travel continue to struggle amid lower consumer spending, confidence in a near-term economic recovery is low.

The vast majority of digital display advertising in the US is bought and sold programmatically—that is, with automation, including programmatic direct setups and more traditional forms of real-time bidding (RTB). This year, these transactions will make up 84.5% of the digital display ad market.

Consumers’ routines, priorities and needs have shifted dramatically this year, and holiday shopping will be no exception. Google shares ways to help retailers retain new customers, flex with demand and other strategies to come out ahead.

Junior Pence, CMO and creative director of Peace Out Skincare speaks with eMarketer vice president of business development Marissa Coslov about the brand’s marketing efforts during the coronavirus pandemic, including the surprise success of a viral TikTok video.

Dating apps are seeing an influx of new users as many continue to shelter in place. This year, we forecast there will be 26.6 million smartphone dating app users, according to our latest estimates. That’s an 18.4% increase from 2019.

More than eight in 10 baby boomers worldwide said they are still willing to shop for food and beverages in-store despite the pandemic, according to July 2020 data from Braze.

Footwear retailer Payless, which filed for bankruptcy last year, is relaunching its brand with a new ecommerce site and brick-and-mortar ambitions.

Though the B2B digital ad market represents a small slice of total US digital ad spending in 2020, it is thriving as the coronavirus pandemic continues to plague parts of the world and hinder the economy.

In a difficult year for retail sales overall, the US retail industry will remain the largest spender on digital advertising among all verticals, despite a huge deceleration in growth.

As the restaurant industry faces continued operational challenges and indoor dining constraints loom across the country, many consumers are turning to food delivery apps.

Google and Facebook made up 67.8% of the UK digital ad market last year, which we expect will drop slightly to 65.9% this year.

The financial services sector will continue to increase its investments in digital advertising this year despite the pandemic. Shifting consumer behavior toward digital banking services and heightened interest in personal finance has given financial services companies good reasons to continue advertising.

According to July 2020 data from MMGY Global, 64% of US travelers said they expect to book their next leisure trip within the next six months or less.

Boomers aren't entirely nondigital⁠—they were, after all, the pioneers of adopting home computers—but at this point in their lives, they're a bit more reluctant about adopting newer technologies. That's true even for tech with real-life utility, such as voice assistants and smart-home devices, which could help boomers age in place and deal with the physical challenges that accompany increasing age. Along with concerns about things like privacy, it’s partly a matter of the inertia about adopting new things that tends to set in as one gets older.