Many US adults said they plan to keep their music subscriptions (72%), exercise/fitness/wellness subscriptions (64%), and digital learning subscriptions (54%) post-pandemic.

In 2020's pandemic-ravaged economy, Uber and Lyft will share in the pain. Usage for both services has been highly correlated with various local and statewide lockdown orders, and although we expect both companies will see better figures in H2 2020 than they did in H1, neither will get close to their 2019 numbers until next year.

eMarketer forecasting analyst Eric Haggstrom, junior forecasting analyst Zachary Goldner, and principal analyst Nicole Perrin discuss the evolving landscape of advertising through connected TV devices and how Roku stands out from the competition. They then talk about when we may see a return to pre-pandemic advertising budgets, the importance of earning consumer trust during data collection, and what happened to ad blocking.

The pandemic has caused the US automotive industry to reduce its digital ad spending by 18.2% in 2020. As car sales plummeted, dealerships closed, and manufacturing slowed, marketers backed off from performance initiatives and focused on branding efforts.

While it’s too soon to bid adieu to the aspirational influencer, it’s clear that the pandemic has humbled many of even the most polished creators.

With wide disparities in consumers’ balance sheets, there’s less variation than one might expect in the incidence of financial anxiety, which has percolated up the income scale.

The US telecom industry has long been an advertising behemoth. While the telecom space has fewer companies than any of the other industries we track, these players are almost all huge spenders.

During the pandemic and ensuing lockdowns, fewer people commuted to work daily, and many local businesses cut their marketing budgets as they fought to stay open. These conditions have strained the radio advertising market.

"Volatility" has been the watchword of the pandemic in regards to programmatic display ad buying. Nicolas Bidon, CEO of Xaxis, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what the programmatic media firm has experienced in recent months, and what's coming as targeting and attribution challenges mount.

In a difficult year for digital advertising overall, US travel industry spending will decline faster than any other vertical. It will bring up the rear in total spending and claim the smallest market share of all industries we cover.

Speaking with authenticity is a trait that people don’t often associate with brands and marketers. They are, after all, always trying to sell—and the pandemic hasn’t stopped them.

According to our latest estimates for over-the-top (OTT) video services in the US, Disney+ will have 72.4 million users this year, representing 32.1% of OTT viewers.

Budget cuts and advertising pullbacks are giving companies in industries like retail, accessories and entertainment new reasons to explore the benefits of these technologies.

We spoke with Brian Wright, social media listening and intelligence leader at Wells Fargo, about strategy, technology and measuring ROI.

Scott Braun, CMO of Drizly, speaks with eMarketer vice president of business development Marissa Coslov about trends in consumer spending behavior and ecommerce sales of alcoholic beverages during the coronavirus pandemic.

The CPG industry will increase its investments in digital advertising this year as strong sales of essential goods and personal care products—particularly on ecommerce platforms—gave advertisers reasons to keep spending during the pandemic.

Video viewing platform Twitch is benefiting from coronavirus lockdowns in a big way in the US. Usage will jump 26.2% this year to 41.5 million, higher than the 37.5 million predicted in February.

As many Americans continue to stay at home, it's no surprise that consumers spent heavily on ecommerce: In Q2 2020, US retail ecommerce sales grew by almost a third (31.8%) from the previous quarter, or 44.5% year over year.

Ad-supported video-on-demand (AVOD) platforms saw strong growth in ad revenues last quarter, a bright spot in the overall ad market during the pandemic.

Seventy-two percent of US and UK consumers who follow influencers said they were spending more time on social media since the outbreak.