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Meta Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Meta

Is Meta’s metaverse exploration paying off?

Article
Apr 27, 2022

Meta released its Q1 2022 earnings, revealing the company's slowest revenue growth since going public, for a total of $27.91 billion. Daily active users bounced back by 30 million users to 1.96 billion, following the platform’s first-ever drop in Q4 2021.

Meta turns to a physical store to showcase its metaverse ambitions

Article
Apr 26, 2022

Meta is making a modest step into physical retail: Facebook’s parent company is opening a store on its Burlingame, California, campus to let consumers try its metaverse hardware products.

Meta’s grand plans for WhatsApp business payments in Brazil have stalled

Article
Apr 21, 2022

Contractual issues have reportedly stalled its plans to let users send money to businesses via WhatsApp.

Q&A: Delta CleanTech’s executive chairman on Big Tech’s $925M investment in carbon removal

Article
Apr 21, 2022

‘This is what we’ve always needed’: We talk with Delta CleanTech’s Lionel Kambeitz about what Big Tech’s plan to invest $925 million in carbon removal technologies means for his industry.

The Metaverse

The Metaverse

Report
Apr 19, 2022

The metaverse is expected to be a major disruptor across industries, but it's still early days for the emerging realm. In this report, we look at how different markets are embarking on their own metaverse business models.

The metaverse draws high hopes from businesses and consumers alike

Article
Apr 19, 2022

Among executives worldwide, 72% believe the metaverse will have at least some positive impact on their organization. Some 13% expect this mixed-reality realm to redefine their industry, while 28% think it will enable new business practices and help them reach new customers. Another 28% anticipate the metaverse will have minimal or no positive effect on their company.

WhatsApp’s new Communities features offers additional features to enrich private conversations across groups

WhatsApp’s new Communities features offers additional features to enrich private conversations across groups

Article
Apr 19, 2022

WhatsApp looks to take group messaging to a new level: Communities feature allows separate groups to unite with encrypted communications.

Meta moves to monetize its metaverse via creator-sold virtual goods, taking a new stance

Meta moves to monetize its metaverse via creator-sold virtual goods, taking a new stance

Article
Apr 13, 2022

Meta looks to bring commerce to its Horizon Worlds platform: Creators can earn money from their metaverse products and experiences under a test program.

TikTok and Douyin will account for more than 5% of global digital ad spend this year

TikTok and Douyin will account for more than 5% of global digital ad spend this year

Article
Apr 13, 2022

Ad revenues for short-video-sharing app TikTok and Chinese sister app Douyin will hit $31.66 billion this year to account for 5.3% of the global digital ad market.

How retail can drive adoption of augmented reality

How retail can drive adoption of augmented reality

Article
Apr 07, 2022

Retailers have long had an eye on augmented reality (AR), but it still has unrealized potential for shopping purposes.

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Dimon says growing competition is weakening banks’ financial roles

Article
Apr 06, 2022

Dimon warns of competition diminishing banks’ role in financial services: The JPMorgan Chase CEO’s annual letter to shareholders identified rising competitors and defended tech spending as necessary for maintaining the bank’s standing.

Twitter, Meta increase 3D advertising as a stepping stone to the metaverse

Twitter, Meta increase 3D advertising as a stepping stone to the metaverse

Article
Apr 06, 2022

3D advertising on rise as brands step toward the metaverse: Twitter and Meta are banking on new ad types to propel growth.

3 things to know in fitness: Peloton's digital pull, Meta meets Apple, and supply chain woes

Article
Apr 05, 2022

Read the latest stories related to health and wellness from Insider Intelligence.

Is Seattle—Not Silicon Valley—the Future of Digital Advertising?: Part 2

Is Seattle—Not Silicon Valley—the Future of Digital Advertising?: Part 2

Audio
Apr 05, 2022

In part two, our analysts Paul Verna and Andrew Lipsman discuss how well-positioned Silicon Valley giants Meta and Google and their Seattle counterparts Amazon and Microsoft are for top-gaining segments of digital advertising—gaming, digital audio, and in-store digital media. They also explore other companies positioning themselves for the post-cookie era of digital ads, and ultimately answer the question: Is Seattle—not Silicon Valley—the future of digital advertising?

Is Seattle—Not Silicon Valley—the Future of Digital Advertising?: Part 1

Is Seattle—Not Silicon Valley—the Future of Digital Advertising?: Part 1

Audio
Apr 04, 2022

Join our analysts Paul Verna and Andrew Lipsman as they discuss the top-gaining segments of digital advertising, like connected TV and retail media, and explore whether the future of digital advertising belongs to Silicon Valley giants Meta and Google or their Seattle counterparts Amazon and Microsoft.

How does TikTok commerce stack up against Instagram and Facebook?

How does TikTok commerce stack up against Instagram and Facebook?

Article
Apr 01, 2022

TikTok is the social commerce platform of the moment, as brands and marketers look to cash in on the #TikTokMadeMeBuyIt phenomenon. While TikTok may not have as large a shopper base as Facebook or Instagram, its shoppers are highly active and engaged.

Meta’s ad targeting may be producing inaccurate results, study suggests

Meta’s ad targeting may be producing inaccurate results, study suggests

Article
Apr 01, 2022

Meta’s campaign against TikTok will do little to hide its own issues: Negative stories about rivals won’t fix its longstanding advertising and content issues.

Identity Resolution 2022

Identity Resolution 2022

Report
Mar 28, 2022

Identity resolution is in a state of flux in the US advertising industry, with third-party browser cookies and mobile IDs being ushered out in the name of consumer privacy.

The top venue for podcast superlisteners isn’t an audio platform

The top venue for podcast superlisteners isn’t an audio platform

Article
Mar 28, 2022

YouTube is the leading podcast platform among US adults who listen to 5 hours or more of these shows per week, with 55% tuning in there. Streaming audio platforms Spotify and Apple Podcasts take second and third place, respectively, while Amazon Music, iHeartRadio, and Facebook round out the top five.

3 new things in social media regulations: Meta, mediation, and YouTube Vanced

Article
Mar 17, 2022

Read the latest stories on social media regulations from Insider Intelligence.

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