Meta Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Meta
Instagram pivots away from social commerce to sharpen its focus on advertising

Instagram pivots away from social commerce to sharpen its focus on advertising

Article
Sep 08, 2022

Instagram retreats from social commerce: The move comes a little more than a month after parent company Meta reported its first year-over-year revenue decline this quarter.

Tech ad revenues declined in Q1, and companies feel the stress

Tech ad revenues declined in Q1, and companies feel the stress

Article
Sep 01, 2022

Google and Meta have maintained a steady lead in digital ad revenues worldwide, ahead of the likes of Amazon, Twitter, and Snapchat. But that's not without their own growing pains. Both Meta and Google saw revenues dip by several billion dollars in Q1 of this year. Still, the companies are tens of billions of dollars ahead of triopoly competitor, Amazon, in digital ad revenues.

Meta sharpens Indian payments ambitions with WhatsApp-JioMart tie-up

Article
Aug 30, 2022

WhatsApp users in India can shop for and pay for groceries within the app, which could boost engagement with its payments tools.

Startup Keen Technologies raises $20M to advance controversial AGI

Article
Aug 30, 2022

AI is moving fast and might break things: Keen Technologies’ goal for human-like AI is part of a trend that’s triggered an ethical AI backlash. But there’s a common-ground approach.

AR and VR device shipments to skyrocket through 2026

AR and VR device shipments to skyrocket through 2026

Article
Aug 26, 2022

Shipments of augmented reality (AR) and virtual reality (VR) devices will increase more than sixfold worldwide over the next four years, from 14.3 million this year to 87.7 million in 2026.

Ireland’s EirGrid dashes tech giants’ cloud dreams with data center moratorium

Article
Aug 25, 2022

Data center scrutiny rises in Europe: Data centers’ energy intensity and water use are running up against Europe’s energy crisis. Ireland’s data center moratorium puts facilities’ sustainability measures in focus.

Instagram’s newest copycat target is BeReal

Instagram’s newest copycat target is BeReal

Article
Aug 24, 2022

Instagram is jealous of BeReal’s attention: But if it wants to copy the newer app’s core features, its own reputation and clutter will get in the way.

Fortnite is blowing Zuckerberg’s metaverse vision out of the water

Fortnite is blowing Zuckerberg’s metaverse vision out of the water

Article
Aug 23, 2022

Zuckerberg’s slipup is a bad omen for its metaverse: Meta’s CEO shared an ugly photo of its metaverse platform that kicked off a week of mockery and concern.

Google’s PaLM-SayCan research might make cobots truly collaborative

Article
Aug 22, 2022

Google tackles AI’s biggest challenge: Under its Everyday Robots subsidiary, the tech giant is building bots that understand what humans really want. But internet data could steer the project off-course.

What's driving the creator community economy? | Sponsored Content

Article
Aug 22, 2022

The creator economy is thriving, with a market size of more than $100 billion. Here’s how two leading creators, including Amanda Hirsch of Not Skinny But Not Fat, are leveraging the power of community to drive success.

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Canada TikTok Marketing 2022

Canada TikTok Marketing 2022

Report
Aug 19, 2022

TikTok’s rapid entry onto the social scene in Canada makes it a prime venue for marketers to increase investment. Brands of all stripes should test new ad formats, work with creators to engage audiences, and aim to trigger social commerce transactions from TikTok.

The Daily: Why Meta's revenues shrank, BeReal's impact, and Gen Z takes over social media

Audio
Aug 10, 2022

On today's episode, we discuss the most important figures from Meta's Q2 earnings, the biggest challenges for the company, and how much of a competitor TikTok really is. "In Other News," we talk about the new social media app BeReal, its impact on the space, and what changes we can expect to see as Gen Z takes over social media from millennials. Tune in to the discussion with our analyst Debra Aho Williamson.

Retail Media Ad Spending Forecast 2022

Retail Media Ad Spending Forecast 2022

Report
Aug 08, 2022

In the US, digital retail media and the ecommerce channel are growing faster than any other major ad format except connected TV. This report analyzes our latest retail media forecast and examines the role market uncertainty could play in this space.

Big Tech leans on workers to correct growth miscalculations, putting innovation at risk

Article
Aug 04, 2022

Big Tech’s existential crisis: Following a decade-long heyday, announcements from tech leaders, layoffs, and hiring freezes indicate an abrupt cultural shift. A crisis looms as economics distracts from innovation.

Digital Fitness Brands 2022

Digital Fitness Brands 2022

Report
Aug 04, 2022

As digital fitness goes mainstream, leading brands Nike, lululemon athletica, Peloton, and Apple are trailblazing a path for lifestyle brands toward a more profitable future.

Apple’s ad success could spell trouble for ATT

Apple’s ad success could spell trouble for ATT

Article
Aug 02, 2022

As Apple’s ad business expands, ATT’s reputation suffers: The mobile ad industry is reeling from the change, while Apple’s services unit grows ever larger.

Big Tech earnings reports warn of looming uncertainty

Article
Aug 01, 2022

Big Tech earnings reveal economic uncertainty: Consumer spending is down while costs are up and supply chain woes continue to drag down profits. Big Tech is bracing for tough times.

Meta’s watershed Q2 spells bad news for its ad business

Meta’s watershed Q2 spells bad news for its ad business

Article
Jul 28, 2022

Meta’s Q2 shows how far its ad business has fallen: Wounded by privacy changes and a lack of young users, the value of Meta’s ads is plummeting.

Microsoft and Alphabet Q2 earnings show strength in the cloud

Article
Jul 28, 2022

Big Tech earnings buoyed by cloud: Microsoft and Alphabet’s quarterly earnings weren’t as bad as expected, boosting market confidence. But continued strength hinges on cloud divisions that aren’t recession-proof.

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