Meta wants to transform WhatsApp into a super app: It is rolling out the ability to search businesses by category, browse their catalogs, and buy without leaving the app.

Big Tech’s real estate addiction cured by downturn: Companies are reversing their office expansion plans to cut costs. Long-term, the move makes more financial sense than layoffs given the rise of remote work.

TikTok tests in-app ecommerce in the US: The platform hopes its shopping initiatives will offset lower-than-expected ad revenues, and help it gain ground against Meta.

Nike and Apple eye opportunities in the metaverse: Nike is opening an online store and trading platform for digital sneakers, while Apple is reportedly working on its own virtual environment.

Activist investor pressures Salesforce to slash staff: A string of tech layoffs last week follows the Fed’s interest rate hike. But tech talent scavengers should keep companies on their toes.

On today's episode, we discuss how companies feel about influencer marketing in a recessionary climate, how big the influencer space is, and the best practices for working with creators. "In Other News," we talk about how much Americans trust social media versus national and local news and what the user counts across Meta's platforms tell us. Tune in to the discussion with our analyst Jasmine Enberg.

Next year, for the first time, more than half of US social network users will buy via social platforms.

We’ve lowered our Meta ad revenue forecast by about $16 billion for this year, from $129.16 billion to $112.68 billion. Through 2024, its ad business will bring in billions of dollars less each year than we previously expected.

Advertisers are ditching a tumultuous Twitter in the wake of Elon Musk’s erratic behavior, combined with an underwhelming (or downright concerning) earnings season for Big Tech.

As political advertising grows, social media's role has evolved: More ad collars are flowing to CTV now, though campaigns are approaching influencers to support candidates.

Following a turbulent third quarter in advertising, our updated forecast shows it’s not all bad news.

On today's episode, we discuss what's behind Meta's revenue decline for a second consecutive quarter, what to make of things one year after the Meta rebrand, and the state of the company's metaverse initiative. "In Other News," we talk about whether being an influencer is sustainable and the chances that TikTok will become the first true super app in the West. Tune in to the discussion with our analyst Debra Aho Williamson.

Twitter and TikTok regulatory losses would be Meta’s gain: Musk’s Twitter acquisition has attracted federal scrutiny and TikTok could get banned. There might be hope for Facebook and Snapchat after all.

In the last year, Meta—and the overall US digital ad market—have changed significantly. Here are seven strategies from our “The Future of Meta” report that marketers should embrace in the new year.

Apple sets a revenue record: After a bleak week for Big Tech, Apple shows strength in Q3 earnings. Backed by Mac, wearables, and a consumer spending uptick—it’s doing something right.

Despite the fact that Meta has bulked up its ad offerings quite a bit this year, its ad revenues were down nearly 4% in the third quarter.

Amazon’s Q3 earnings are a mixed bag: Strong sales and ad growth helped return the retailer to profitability, but the company’s retail business continues to lose money.

Meta reported $3.67 billion in operating losses from Reality Labs this past Q3, following a deficit of $5.77 billion in H1 2022. That’s a total of $9.44 billion in losses from Meta’s division for augmented and virtual reality (AR/VR) hardware and software.

Meta faces rocky road to reverse underperformance: Q3 shows revenue outlook weakening as metaverse projects swell expenses.

For many, Facebook’s new name introduced “the metaverse” as a concept. But a year out, most people have not entered the metaverse. Right now, Meta’s facelift doesn’t appear to have legs. (Quite literally—the little Horizon Worlds avatars still don’t have legs.)