Latin America Ad Spending 2022

4 Key Figures and Trends for the Year Ahead

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About This Report
Digital ad spending is exploding in Latin America. It will grow by 34.8% this year to $20.86 billion—a figure more than double the amount spent in 2020. Mobile will be the main growth driver, propelling the region’s digital ad market to new heights over the course of our forecast period.
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Executive Summary

Ad spending in Latin America quickly rebounded from the devastating effects of the pandemic. While 2021 was a year of recovery, 2022 will prove to be another year of record spending, with digital in the driver’s seat.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. What is the outlook for total media, digital, and mobile ad spending in Latin America this year?
  2. Which formats are driving digital ad spending growth across the region?
  3. What do these trends mean for advertisers in Latin America?

WHAT’S IN THIS REPORT? Our latest forecasts for ad spending in Latin America, including regional and country breakouts in six markets: Argentina, Brazil, Chile, Colombia, Mexico, and Peru. We also examine the key trends fueling regional market movements in 2022 and beyond.

KEY STAT: While 2020 may have sparked Latin America’s digital boom, digital ad spending will continue to grow at a dizzying pace in 2022. Six out of the 10 fastest-growing digital ad markets will be in Latin America this year.

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Table of Contents

  1. Executive Summary
  2. Key Points
  3. Impact of the Ukraine Conflict and Market Instability
  4. The Region’s Speedy Economic Recovery Will Revitalize Ad Spending
  1. Latin America Will Be the World’s Fastest-Growing Digital Ad Market Through 2026
  2. Mobile Will Reign Over Ad Spending in Latin America
  3. Display Dominates the Digital Ad Ecosystem, but Search Will Grow by Double Digits, Too
  4. What Do These Forecasts Mean for Advertisers in Latin America?
  1. Read Next
  2. Listen Next
  3. Sources
  4. Media Gallery

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authors

Matteo Ceurvels

Contributors

Iwona Drapala
Senior Forecasting Analyst
Paola Flores-Marquez
Researcher, Latin America & Spain
Paul Verna
Principal Analyst