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Iphone Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Iphone
Apple’s iOS 18.2 beta brings new AI tools amid iPhone 16 production cuts

Apple’s iOS 18.2 beta brings new AI tools amid iPhone 16 production cuts

Article
Oct 24, 2024

iPhone 16 sales falter as AI enhancements fail to excite consumers: Apple reduces production by 10 million units, signaling weak demand despite rolling out new AI tools in iOS 18.2 beta.

Apple roundup: Tackling software problems before launching affordable iPhone SE 4

Article
Oct 04, 2024

Apple patches major iOS bugs before the iPhone SE 4's expected announcement, but its missing AI features are the real problem.

OpenAI’s CEO moves toward a dedicated AI device

OpenAI’s CEO moves toward a dedicated AI device

Article
Sep 23, 2024

While details are minimal, the duo’s vision could challenge how we interact with AI in a smartphone-driven world.

EU regulators pressure Apple to open iOS or face hefty fines

Article
Sep 19, 2024

With six months to comply or face a formal inquiry, Apple must open its walled garden, putting its privacy defenses at odds with regulatory pressure.

Apple’s AI-powered iPhone 16 could drive upgrades while sustaining subscription growth

Apple’s AI-powered iPhone 16 could drive upgrades while sustaining subscription growth

Article
Sep 06, 2024

Integrated AI services across devices could supercharge iPhone sales and subscriptions.

The Daily: What kind of impact Apple Intelligence will have, what this means for OpenAI, and get ready for the AI PC

Audio
Jun 24, 2024

On today's podcast episode, we discuss what Apple Intelligence promises to help users do, what a partnership with Apple means for OpenAI, and why this might be a bad move for the iPhone maker. "In Other News," we talk about the advent of the AI PC. Tune in to the discussion with our analysts Jacob Bourne and Yory Wurmser.

Powering the Point-of-Sale

Powering the Point-of-Sale

Report
Mar 27, 2024

In the third of five reports in our “Payments Ecosystem 2024” collection, we unpack how the lines between POS hardware and software are disappearing as providers push the innovation envelope.

5 charts showing the potential of text message (SMS) marketing

5 charts showing the potential of text message (SMS) marketing

Article
Jan 23, 2024

Nearly 4 in 5 people in the US own a smartphone, per our March 2023 forecast. US adults check their phones an average of 114 times each day, and usually do so within the first 10 minutes of waking, per a Reviews.org study.

Smartphone Users, US

CollectionSnapshot
Aug 24, 2023
Apple in Consumer Finance

Apple in Consumer Finance

Report
Jun 07, 2023

Apple’s credit card, BNPL product, and savings account put it in direct competition with financial services incumbents. With 130.1 million US iOS users loyal to its unsurpassed UX and dominant digital platform, the threat will only grow.

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The Banking & Payments Show: Apple Pay’s dominance

Audio
May 30, 2023

On today's episode, we discuss Apple’s dominance in the digital wallet arena. In our “Headlines” segment, we look at the ramifications of The Kroger Co.’s about-face on Apple Pay and how the EU is scrutinizing Apple Pay in its antitrust investigation. In “Story by Numbers,” we examine how Gen Z’s use of iPhones will keep Apple competitive in the digital wallet space and the success of Apple’s new savings account. And in our new segment, “What If,” host Rob Rubin presents a few hypotheticals and discusses what things would look like if they were true. Tune in to the discussion with our analyst David Morris.

SoftPOS boom gathers strength with rollouts from Fiserv and ACI Worldwide

SoftPOS boom gathers strength with rollouts from Fiserv and ACI Worldwide

Article
Apr 25, 2023

Fiserv’s Tap to Pay on iPhone rollout and ACI’s expansion into larger merchants open up a big growth opportunity for these providers

Apple Pay Later: How BNPL users may greet Apple’s new product

Apple Pay Later: How BNPL users may greet Apple’s new product

Article
Mar 31, 2023

Apple’s long-teased buy now, pay later service is finally here, but what can it bring to an already crowded table? Our analysts unpack who may use Apple Pay Later and evaluate five of its prerelease features to see how they stack up to consumer demand.

AI’s exponential advancement could spur $15.7T in economic growth by 2030

Article
Mar 02, 2023

OpenAI wants to build an AI that can outsmart us: The startup’s latest manifesto shows that the technology is on a breakneck trajectory toward either an economic revolution or catastrophe.

Apple mulls more premium iPhones, discounts in China

Apple mulls more premium iPhones, discounts in China

Article
Feb 07, 2023

Apple considers pricier iPhones to spur sales: Can an even more premium iPhone help increase sales? Apple seems to think so. Meanwhile, carriers are discounting its latest models in China by $100.

Apple looking to ramp up in-house component design and production

Apple looking to ramp up in-house component design and production

Article
Jan 13, 2023

Apple’s intensifying in-house push: It already designs its own processors, and now it looks like Apple is moving to make its own Wi-Fi and 5G radios, displays, and touchscreens, reducing reliance on suppliers.

Google and Apple could shrink Twitter Blue’s revenue potential

Google and Apple could shrink Twitter Blue’s revenue potential

Article
Nov 22, 2022

Twitter to pay Big Tech tax: Twitter Blue’s relaunch might not secure the intended revenue due to Apple App Store and Google Play payment commissions. But Twitter has bigger problems.

Apple leads Big Tech on Q3 earnings as economy perks up

Apple leads Big Tech on Q3 earnings as economy perks up

Article
Oct 31, 2022

Apple sets a revenue record: After a bleak week for Big Tech, Apple shows strength in Q3 earnings. Backed by Mac, wearables, and a consumer spending uptick—it’s doing something right.

Q&A: Demystifying RCS as a potential replacement for SMS in cross-platform messaging solutions

Article
Oct 04, 2022

Focus on cross-platform messaging: Google is ramping up pressure on Apple to adopt Rich Communication Services (RCS) as an equitable cross-platform standard. We breakdown RCS and its potential to unify mobile messaging.

Apple Watch’s time to shine

Article
Sep 08, 2022

We forecast that there will be over 25 million US Apple Watch users this year, nearly half of all US smartwatch users. But Apple is seeking a bigger piece of the pie, leaning into health and safety features with its latest Watch devices to attract new (and current) users.

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