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Iphone Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Iphone
Live TV vs. Video Streaming During the Coronavirus Pandemic

Live TV vs. Video Streaming During the Coronavirus Pandemic

Audio
Apr 22, 2020

eMarketer analyst Ross Benes and forecasting analyst Eric Haggstrom discuss what people in quarantine are watching. Will TV advertising dip? Which streaming services will gobble up new users? They then talk about Apple's new iPhone, how HBO Max plans to launch and empathy-led marketing.

Greater Acceptance of Contactless Cards Has Led to Mobile Payment Growth in the US

Greater Acceptance of Contactless Cards Has Led to Mobile Payment Growth in the US

Article
Jan 14, 2020

The US has been relatively late in introducing contactless cards, which are credit or debit cards that include a near field communication (NFC) chip that can complete a transaction simply by tapping on a reader. But those cards are starting to arrive in the US now that most point-of-sale (POS) systems have the NFC capabilities to accept them.

More Retail Shopping Apps for Google Play, but New Additions Slow in App Store

More Retail Shopping Apps for Google Play, but New Additions Slow in App Store

Article
May 30, 2019

Thousands of new shopping apps continue to pop up in Apple’s App Store and the Google Play store each year as consumers gear their shopping habits towards mobile. But the increase in competition might be causing smaller retailers and startups to think twice about investing in app development, especially on the iOS marketplace.

Time Spent with Media 2019

Time Spent with Media 2019

Report
May 30, 2019

The reports in this collection look at time spent with media in the US, Canada, the UK, France, Germany, China, Japan, South Korea and India. Two other reports take a close look at time spent with mobile and social in the US.

UK Time Spent with Media 2019

UK Time Spent with Media 2019

Report
May 30, 2019

UK adults have reached peak media consumption, spending an average of 9 hours, 38 minutes each day with media. Time spent is shifting to digital channels, particularly to smartphones.

US Time Spent with Media 2019

US Time Spent with Media 2019

Report
May 30, 2019

Time spent with media by US adults has nearly stopped growing as the gains in digital usage do little more than offset the declines in time spent with TV and other old media.

Nearly Half of TV Viewers Browse Online While Watching Their Favorite Movies and Shows

Article
May 10, 2019

In this modern age of entertainment, one screen is no longer enough to satisfy most. We forecast 180.8 million US adults will be two-screen viewers in 2019—meaning that 70.1% of the adult population will use a computer or mobile device to browse online while watching either digital video or traditional TV.

More Than Half of US Social Network Users Will Be Mobile-Only in 2019

More Than Half of US Social Network Users Will Be Mobile-Only in 2019

Article
Apr 26, 2019

Fewer people in the US are accessing social networking sites via computers, with the majority of users now exclusively on mobile devices. We forecast that 51.7% of US social network users will be mobile-only in 2019.

Privacy Concerns, Lack of Visuals Still Preventing Smart Speaker Buying

Privacy Concerns, Lack of Visuals Still Preventing Smart Speaker Buying

Article
Apr 22, 2019

Monthly purchases made via smart speakers rose by 5.4% year over year in the US, per January 2019 data from voice tech companies Voicebot and Voicify. However, those who shopped using voice accounted for less than one-fifth of smart speaker users.

Daily Forecast: iPhone Is Expected to Continue Growing Share in US

Video
Apr 10, 2019

In today's "eMarketer Daily Forecast," forecasting analyst Showmik Podder provides a quick look at iPhone usage in the US. Tune in.

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Mobile Web vs. Mobile App: Where Do Shoppers Spend Time and Money?

Mobile Web vs. Mobile App: Where Do Shoppers Spend Time and Money?

Article
Apr 07, 2019

In 2018, total worldwide app revenues grew 63% year over year, according to app commerce company Poq. Additionally, time spent in shopping apps grew 45% from two years prior, per data from App Annie.

Spotify to Surpass Pandora Listeners by 2021, Sooner Than Expected

Spotify to Surpass Pandora Listeners by 2021, Sooner Than Expected

Article
Mar 24, 2019

Pandora may be the most popular music streaming service in the US, but it won’t retain the No. 1 spot for much longer. According to our latest forecast on digital music listeners, Spotify will surpass Pandora in terms of users by 2021—one year sooner than we predicted last year.

Apple Grows iPhone Share in US, Despite Overseas Challenge

Apple Grows iPhone Share in US, Despite Overseas Challenge

Article
Mar 12, 2019

While iPhone sales have been lackluster in some overseas markets, Apple’s smartphone continues to gain users in the US. According to our latest forecast, the iPhone’s user base ticked up 5.0% in 2018 and will grow another 3.2% this year.

The Weekly Listen: Apple Surprise and Video Bundles

Audio
Jan 06, 2019

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about Apple's surprise revenue warning, Roku's move to sell video subscriptions, and bots everywhere.

Exploring the Mobile Shopping Habits of US Consumers

Exploring the Mobile Shopping Habits of US Consumers

Article
Dec 03, 2018

This year, mobile commerce sales in the US will account for 39.6% of total retail ecommerce sales—reaching $208.1 billion.

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