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Iphone Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Iphone

The Weekly Listen: The 'TikTok-ification' of Instagram, brands in movies, and what comes after the iPhone?

Audio
Aug 04, 2022

On today's episode, we discuss whether Instagram is starting to look a little too much like TikTok, why we're seeing more brands pop up in movies and TV shows, how to win young people's loyalty, what comes after the iPhone, the potential of NFL+, an unpopular opinion about vinyl versus digital audio, some interesting population facts, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Blake Droesch and Paul Verna.

The Weekly Listen: The problem with media, how TikTok is taking on TV, and buying your next car online

Audio
Jul 08, 2022

On today's episode, we discuss the biggest problem with media, how TikTok is taking on TV, how the newspaper business is getting on, the significance of the iPhone's 15th birthday, why you may buy your next car online, an unpopular opinion about Gen Zers and formal wear, the bestselling video game console of all time, and more. Tune in to the discussion with our analysts Dave Frankland and Evelyn Mitchell and director of reports editing Rahul Chadha.

US Proximity Mobile Payments 2022

US Proximity Mobile Payments 2022

Report
May 27, 2022

By 2026, nearly 30% of US consumers’ average retail spending (excluding food and beverage sales and ticketing) will be made using proximity mobile payments, as providers look to build on the pandemic-driven adoption of the technology.

Apple could launch a subscription for its iPhones this year

Apple could launch a subscription for its iPhones this year

Article
Mar 29, 2022

Apple joins other retailers looking for ways to maximize recurring revenue: A hardware subscription program could help the tech giant make up for softening consumer demand and build deeper relationships with consumers.

Apple, Google smartphone duopoly makes it impossible for new entrants to gain headway, watchdog says

Apple, Google smartphone duopoly makes it impossible for new entrants to gain headway, watchdog says

Article
Dec 15, 2021

Smartphone duopoly could get regulatory pushback in UK: The latest effort to keep Apple and Google in check could invite competition and promote consumer choice, but there’s no viable third player.

Meta dominates the top 10 mobile apps worldwide

Meta dominates the top 10 mobile apps worldwide

Article
Nov 15, 2021

Meta, the company formerly known as Facebook, owns the top four mobile apps worldwide, with WhatsApp, Facebook Messenger, Facebook, and Instagram seeing the most cumulative downloads between Q1 2014 and Q3 2021.

Here’s the tech US adults would buy if money were no object

Here’s the tech US adults would buy if money were no object

Article
Nov 01, 2021

If money were no object when buying consumer tech, many US adults would upgrade their phones and improve their home security.

Global chip shortage will hit the smartphone industry harder than expected

Global chip shortage will hit the smartphone industry harder than expected

Article
Oct 27, 2021

The smartphone industry is feeling the squeeze of the semiconductor shortage.

EU’s USB-C proposal thrusts Apple into international regulatory showdown

EU’s USB-C proposal thrusts Apple into international regulatory showdown

Article
Sep 27, 2021

The new rules would force electronic makers to standardize USB-C charging ports, taking direct aim at Apple’s iPhone.

Android is more popular than iOS for web browsing in all but one geographic region

Android is more popular than iOS for web browsing in all but one geographic region

Article
Sep 17, 2021

In every continent except Oceania, Android accounts for a greater share of smartphone web traffic than iOS.

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Sizing the mobile messaging app opportunity for marketers

Article
Sep 13, 2021

Mobile messaging app adoption accelerated in 2020, particularly in the early months of the pandemic, as housebound consumers sought out ways to stay connected with friends and family.

Apple’s child exploitation dilemma isn’t going away anytime soon

Article
Aug 24, 2021

More than 90 groups signed a letter demanding Apple cease rollout of its CSAM scanning tool, citing the potential for misuse. The continued pressure could stand as a major inflection point in Apple’s brand history.

Nearly a third of all US media time will be on mobile this year

Nearly a third of all US media time will be on mobile this year

Article
Jun 15, 2021

As the US begins to emerge from the pandemic, people are re-entering the world with new habits, including new mobile behaviors. This year, the time US adults spend on mobile devices will continue to grow, albeit at a slower rate than last year. Nearly a third of their daily time spent with media will be on mobile.

Facebook will post its slowest US user growth ever in 2021

Facebook will post its slowest US user growth ever in 2021

Article
Jun 11, 2021

In 2021, the number of monthly Facebook users in the US will increase by less than 1% year over year, the platform’s lowest annual growth rate to date. Much of this deceleration is due to last year’s higher-than-expected growth of 3.3%, which was driven by changes in media habits during the pandemic.

Most US smartphone owners won’t hesitate to limit push notifications

Most US smartphone owners won’t hesitate to limit push notifications

Article
Jun 08, 2021

Push notifications push away users

Android web traffic beats out iOS in every region worldwide

Android web traffic beats out iOS in every region worldwide

Article
Mar 10, 2021

Where is the Android OS used more than the iOS? Everywhere

iPhones are gaining market share in the US, but losing in the UK

iPhones are gaining market share in the US, but losing in the UK

Article
Feb 19, 2021

The iPhone 12’s strong performance so far has led eMarketer to increase its projections for iPhone users in the US for 2021 and beyond. We now expect iPhone usage in the US will grow this year to 116.3 million, slightly ahead of our Q1 2020 projection of 113.4 million.

In app marketplace, Google works hard, plays hard

In app marketplace, Google works hard, plays hard

Article
Feb 04, 2021

Downloading apps? There’s an app for that

iPhone 12 will supercharge mobile AR in 2021

iPhone 12 will supercharge mobile AR in 2021

Article
Dec 30, 2020

The iPhone 12 Pro became the first phone to have a back-facing Light Detection and Ranging (Lidar) camera, which enables more sophisticated augmented reality (AR). (Top-end Android phones use a similar Time-of-Flight, or ToF sensor.) Lidar can near-instantaneously detect depth and size, allowing for rapid and very detailed mixed reality functions for apps, such as furniture placement or full-body Snapchat Lenses. This should supercharge mobile AR spending and make such ads more feasible.

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