On today's podcast episode, we discuss how bad "serial churning" has gotten and how to fix it, whether inventing new sports tournaments can work, if Perplexity's "search engine" will threaten Google, the use case for AI computers in your ears, where you can see 16 sunrises and sunsets every day, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.

Total media ad spending growth has stabilized, and digital ad spending is set for an extended period of low double-digit annual increases. Amazon, TikTok, and Instagram will be the main growth drivers this year.

The digital ad channel is hugely dominant in the UK, so there is increasingly less room for growth. But in the broader digital category, retail media is the main driver.

On today's podcast episode, we discuss what to make of Google delaying the deprecation of third-party cookies (again), what was behind its most recent ad revenue growth, if it can defend its search business from a wave of AI, and what stands out about YouTube's recent performance. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.

Google has delayed cookie deprecation once again as it gives marketers and industry regulators more time to provide feedback on its Privacy Sandbox solutions. But that doesn’t mean marketers should be pulling back on post-cookie plans.

Alphabet's Q1 earnings soar past expectations with $80.5 billion revenue: AI leadership and strategic digital services drive a 15% year-over-year increase.

Consumers are using the internet and social media to a great extent for healthcare purposes. Here’s what healthcare and pharma marketers need to know about how online-acquired information influences patient action.

The end of third-party cookies signals a new era for audience targeting, pushing marketers to reimagine segmentation strategies from the ground up. Learn how industry leaders are adapting, using insights based on behavior, preferences, and interactions to forge deeper connections with consumers.

Ad spending will rebound in 2024, as mobile formats continue to dominate and areas like connected TV and retail media drive renewed growth.

Google announced late Tuesday that it is delaying the deprecation of third-party cookies once again, extending the deadline that was originally set for 2022. While many marketers were breathing a little easier following the decision, “this is NOT a reprieve,” said our analyst Evelyn Mitchell-Wolf. “The industry just has more time to reach the finish line. Let’s not squander it.” Here are four important takeaways from the delay.

67% of marketers thought third-party cookie deprecation in Chrome would occur this year, according to August 2023 data from ID5. Google just announced that it was delaying this timeline to 2025.

Google announced that it will not complete third-party deprecation during the second half of Q4 2024 as originally planned.

A rundown of the top trends and takeaways for advertisers from public policy- and privacy-related conferences held in early April.

UK regulators could force Google to delay Privacy Sandbox: An internal report found that Privacy Sandbox doesn’t hold up to regulatory standards, dealing a blow to its rollout.

Meta raises AI stakes: Meta AI has a competitive advantage over ChatGPT in potential distribution and could eventually provide new surfaces to serve ads.

After spending 2023 making improvements to product inventory and the customer experience, Rent the Runway is turning its attention back to marketing by expanding into new channels and tailoring its content.

In 2024, a perfect storm of technology, business, and consumer behavior trends will conspire to intensify the challenges of protecting brands on digital media.

“We're never going to get back to what [digital advertising] used to be. And the sooner we all embrace that, the easier it will become,” said Colleen Harris, director and product manager at Ansira. And yet, less than half (47%) of marketers worldwide are working on a plan to approach cookie-free targeting, according to September 2023 data from HubSpot. With under nine months to go until the death of the third-party cookie, marketers need to make and execute plans quickly.

Generative AI search engine Perplexity will launch ads in the next few quarters. But while advertisers probably don’t need to form Perplexity ad strategies just yet, they should keep an eye on how the search engine is approaching monetization for clues into what Google (and other emerging search competitors) could do in the future.

Google Contemplates HubSpot deal: A move that could redefine the martech sector, blending CRM prowess with advertising innovation.