Retail media will make huge gains this year in Canada. Our first-ever forecast for retail media ad spending in Canada and our joint survey of ad buyers (conducted with IAB Canada) highlight the latest developments.

TikTok evolves into a search engine: A study shows the platform is becoming popular among Gen Z for information and diverse content.

Consumers’ adoption of AI banking chatbots varies by country. Though the US and UK promote their tech-friendly banking environments, the geographically concentrated, Big-Six-focused Canadian market has taken the lead in embracing this much-hyped tech.

On today's podcast episode, we discuss how this year will look as Google's cookies fade away, the biggest threat to Google's search dominance, how many consumers are moving to ad-supported streaming, whether Apple can move the VR needle, Peloton's content hub on TikTok, the first person to ever complete Tetris, and more. Tune in to the discussion with our analysts Ross Benes, Evelyn Mitchell-Wolf, and Max Willens.

The ad spending winter of 2022 and early 2023 was mild and short-lived, as we predicted. And after a solid H2 2023, things are looking up across the board for 2024.

The cookieless future is coming: Chrome turned off cookies for 1% (30 million) of its users, sending a pang of anxiety through an unprepared industry.

On today's podcast episode, we discuss what to expect in 2024, whether Google's new AI search tool will destroy traffic, a new self-checkout machine, loyalty in the age of the "zero consumer," if everyone will soon be creating digital clones of themselves, roads that can wirelessly charge electric vehicles, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, analyst Blake Droesch, and vice president of Briefings Stephanie Taglianetti.

Cookies were used for 78% or more of US programmatic ad buys across industries as of Q3 2023, according to a November 2023 report from 33Across.

The Latin American economy is on the upswing, with digital innovation in the driver’s seat. Our trends report explores how retail media, commerce, and generative AI will be redefined in 2024 and what businesses need to know to get ahead.

As 2023 comes to an end, this is the data you need to kick-start 2024.

Adalytics revealed deep-rooted advertiser concerns: An industry activist headed by an unlikely leader shook up the most dominant channels for digital ads.

Until Google rolls out generative search to all users, most consumers won’t adopt the technology. That means AI isn’t driving search ad spending—yet.

On today's podcast episode, we discuss what Fortnite developer Epic Games' win over Google means, whether McDonald's new restaurant brand will be a success, why women's sports worldwide are exploding right now, if video streaming bundles are inevitable, how AI rules can keep pace with AI development, who's planning to live underwater in a few years, and more. Tune in to the discussion with our analysts Ross Benes, Bill Fisher, and Carina Perkins.

In part one of this two-part podcast episode, we discuss some predictions for 2024 that are too specific to be 100% certain about but could still come true, including: which subscription video-on-demand (SVOD) platform Apple will likely buy, where metaverse playgrounds will spring up, and what the ruling between Google and the US Department of Justice will be. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens.

Our predictions for retail media networks, smart TV watching, and generative AI.

Gen Z favors a range of product discovery methods, cost-conscious spending patterns, and flexible payment options. Here are three crucial insights and actionable strategies to help brands capture Gen Z’s attention—and dollars—this holiday season.