Gaming Trends & Statistics
Virtual and Augmented Reality Users 2019
This report examines key takeaways from our latest forecasts for US virtual reality (VR) and augmented reality (AR) users.
US Esports Ad Revenues Will Grow 25% in 2019
Competitive video gaming is a rapidly growing, multibillion-dollar industry, presenting new opportunities for marketers to reach and engage with fans. Esports ad revenues are poised to surpass $200 million by next year, according to eMarketer’s first forecast on esports and gaming revenues.
Want to Reach Gamers? Try Mobile
Most people think of gamers as Xbox-obsessed teenagers, but it turns out that mobile is by far the more popular place to play.
What Brands Want from In-App Programmatic Advertising
John Egan, head of demand, EMEA, at mobile app ad exchange MoPub, a Twitter company, discusses how marketers are continuing to work on cracking the code on in-app programmatic advertising.
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