US mobile gaming ad revenues will reach $6.26 billion in 2022, up 14.0% from $5.49 billion in 2021. Healthy double-digit growth will continue through 2024.

In part two, our analysts Paul Verna and Andrew Lipsman discuss how well-positioned Silicon Valley giants Meta and Google and their Seattle counterparts Amazon and Microsoft are for top-gaining segments of digital advertising—gaming, digital audio, and in-store digital media. They also explore other companies positioning themselves for the post-cookie era of digital ads, and ultimately answer the question: Is Seattle—not Silicon Valley—the future of digital advertising?

Since Facebook rebranded itself as Meta, mobile apps have been scrambling to stake a claim in the metaverse—on paper at least. In November, the month after the rebrand, 29 apps worldwide added “metaverse” to their name or description, more than double the number in October. This trend hasn’t wavered: In the three months since Meta emerged, 86 more apps have featured the buzzword in their name or description.

In 2021, 233 mobile apps crossed the $100 million mark in consumer spending worldwide, and just under 75% of them were games. That’s down from about 82% in 2020, as more nongaming apps passed that milestone than their gaming counterparts. Still, games continue to drive much of the consumer spending in the multibillion-dollar mobile ecosystem.

Sony to buy Bungie for $3.6B in latest gaming mega-deal: Acquisition looks to be a long-term play to secure future exclusives, but consolidation could stifle future innovation.

ES: Pricing, performance, and ease of use dictated who owned the market in the early days of personal computing. Today, VR ecosystems and platforms continue that trend as the metaverse takes shape: Consumers, developers, and content producers will eventually decide the future of the metaverse, but they will be limited by hardware’s capabilities. We look at the state of VR hardware, the key players, and how gaming could serve as a gateway to VR/AR adoption.

Microsoft acquires Activision Blizzard, publisher of Call of Duty and World of Warcraft: The $68.7 billion deal will create a gaming behemoth but could face regulatory roadblocks.

Mobile app gaming has managed to hold on to its pandemic-driven success and then some, reversing our previous predictions that time spent gaming with mobile apps would decline in the US after 2020.

The metaverse will be put to the test in 2022: Some firms may find their metaverse dreams held back by wearable technology, while others attempt to woo brands to their spaces.

Among US gamers, PlayStation Now and Xbox Game Pass are the most popular video game subscription services, used by 21% and 18% of those ages 18 and older, respectively.

Among US gamers, Facebook Gaming is the most popular destination for viewing live gameplay, with 42% watching esports and other gaming livestreams on the platform.

On today's episode, we discuss how Americans' attention shifted in 2021 (and what that means for the year ahead), the promise of ultra-fast delivery, the ideal amount of ads you should show viewers, whether gaming is more popular than TV for Gen Z, Facebook testing giving more control of the newsfeed to users, the office of the future, how far away the average American adult lives from their mother, and more. Tune in to the discussion with eMarketer analyst Blake Droesch and principal analysts at Insider Intelligence Suzy Davidkhanian and Paul Verna.

Gaming will make up the large majority of mobile app spending, report shows: Mobile game spending will increase 12.6% worldwide this year, but its overall share of in-app spending is on a slight decline.

As the first true generation of digital natives, Gen Z has had round-the-clock access to on-demand information, streaming entertainment, and instantaneous communication since birth. This report examines trends in Gen Z’s technology and media use.

Faze Clan's public offering will be a proving ground for public creator economy companies: The organization started in 2010—before influencers and creators were the norm—and its market performance could foreshadow similar moves from newer companies.

On today's episode, we discuss what's next for Google Search, what it would take for advertisers to leave Facebook, regulating algorithms, how advertisers can get into gaming, restaurant robots, how to run better meetings, fun with flags, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, analyst Blake Droesch, and director of forecasting at Insider Intelligence Oscar Orozco.

YouTube videos are the most popular media among US children online, with 85% of those surveyed watching that content recently.

The consumer VR headset market is poised to enter a renewed stage of competitiveness focused on creating digital ecosystems—Apple’s forte.