Gaming Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Gaming
US Gaming Users 2023

US Gaming Users 2023

Report
Apr 21, 2023

Gaming became a popular online activity during the pandemic. Growth may be slowing, but it’s not shrinking, meaning that the majority of those who picked up the hobby during the pandemic have become long-term users.

Data Drop: 5 Charts to Understand Media Use of US Hispanics

Data Drop: 5 Charts to Understand Media Use of US Hispanics

Article
Apr 06, 2023

The US Hispanic population is young and growing faster than the general US population is. Their buying power will approach $2.8 trillion by 2026. Here’s a look at their media habits and how to reach them.

Gen Z and Banking

Gen Z and Banking

Report
Feb 27, 2023

Gen Zers’ influence on banking will begin to emerge as more than 4 million of them per year become mobile bankers through 2026. Banks must adapt to provide the services these digital natives demand.

Hollywood turns to gaming to expand franchises, but it’s a rough transition

Hollywood turns to gaming to expand franchises, but it’s a rough transition

Article
Feb 23, 2023

Film and TV companies are expanding into video games: Whether it’s mobile games, mid-budget indie titles, or mega-franchise blockbusters, Hollywood’s next frontier is gaming.

Sightline Payments taps Visa to power prepaid casino cards

Article
Feb 06, 2023

Sightline Payments will work with Visa to power its Play+ cards, which can help digitize the cash-heavy casino and gaming sector.

5 charts on why advertisers should pay attention to gaming

5 charts on why advertisers should pay attention to gaming

Article
Dec 13, 2022

Microsoft’s attempt to acquire Activision Blizzard in what could essentially create a video game monopoly has many, including the Federal Trade Commission, keeping a close eye on the gaming industry. The $68.7 billion acquisition would give Microsoft a leadership position with franchises like Call of Duty, Candy Crush Saga, World of Warcraft, Diablo, and Overwatch.

FTC prepares to break up Microsoft’s $68.7B bid to buy Activision Blizzard

FTC prepares to break up Microsoft’s $68.7B bid to buy Activision Blizzard

Article
Dec 12, 2022

FTC’s biggest antitrust test: Successfully blocking Microsoft’s $68.7 billion acquisition of Activision Blizzard could define Lina Khan’s tenure in the FTC. A legal skirmish with Big Tech will be long and expensive.

The Future of Meta

The Future of Meta

Report
Oct 24, 2022

One year after the company’s name change, Meta’s business is in disarray. We explore the reasons for the downturn, our two-year outlook, and how companies that rely on Facebook, Instagram, and other Meta platforms should adjust their strategies.

Apple’s Search Ads app gets a boost, while Google Ads and Meta Ads take a dive

Article
Oct 18, 2022

While other publishers have struggled in the wake of Apple’s AppTrackingTransparency (ATT), Apple Search Ads has tripled its market share of mobile advertising since the first half of 2020, according to AppsFlyer’s latest “Performance Index.”

The Weekly Listen: Can Musk (or anyone) help Twitter, selling a moment, and physical stores as a media channel

Audio
Oct 13, 2022

On today's episode, we discuss whether anyone can help Twitter regardless of who owns it, why physical stores could be the next major media channel, how companies are marketing around this year's World Cup, the significance of Google closing its gaming offering Stadia, how to sell a moment, an explanation of how digital grocery buyers are changing, how far an electric vehicle can go on one charge, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Ross Benes and Blake Droesch.

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Game developers focus on desktops and laptops

Game developers focus on desktops and laptops

Article
Oct 11, 2022

More than 80% of video game developers worldwide were making games for PCs as of May 2022. For console and mobile games, that figure was closer to 40%.

Portable consoles, streaming services are biggest opportunities in video games

Article
Sep 30, 2022

Competition coming for the Switch: More powerful devices that can leverage 5G connectivity and vast libraries of popular PC and mobile games will be the foundation for next-generation handheld gaming.

Netflix’s Cyberpunk series shows why streamers want video game adaptations

Netflix’s Cyberpunk series shows why streamers want video game adaptations

Article
Sep 29, 2022

Streamers are clamoring for video game adaptations: Netflix’s latest animated series shows why game publishers and streamers are striking so many deals.

The future of video games will be streaming

The future of video games will be streaming

Article
Sep 19, 2022

According to video game developers, streaming will grow the most of any gaming platform by 2025, cited by 40% of those surveyed. Another 24% said mobile will grow the most, while fewer pointed to the metaverse or consoles.

Roblox is gaining users and brand partnerships—but growing revenue would be great

Article
Aug 11, 2022

Roblox isn’t growing: The young-skewing gaming/metaverse platform reported lower net bookings than Q2 2021.

The Daily: Why Spotify is cautiously optimistic, does Netflix need games, and why folks buy smart speakers

Audio
Aug 08, 2022

On today's episode, we discuss why Spotify is cautiously optimistic, the potential of video podcasts, and whether TikTok Music could be the next big podcast app. "In Other News," we talk about why people buy smart speakers and how crucial gaming is for Netflix's future. Tune in to the discussion with our analyst Daniel Konstantinovic and senior account director Michael Civins.

Half of millennials and Gen Z splash out on video games

Half of millennials and Gen Z splash out on video games

Article
Aug 01, 2022

About half of internet users ages 10 to 41 spend money on video games worldwide, and younger users are more likely to cough up.

More practicality could help tech sustain metaverse’s meteoric rise

Article
Jul 21, 2022

Paving the path to the metaverse: Unprecedented interest in the emerging metaverse might cool if the tech industry can’t sustain momentum on innovation and public enthusiasm during the downturn.

What’s new with Meta’s metaverse ambitions?

Article
Jul 08, 2022

It’s been eight months since Facebook rebranded to Meta, but as our analyst Jasmine Enberg notes, “there won’t be a magical moment when we all suddenly enter the metaverse.”

Have mobile games kept their pandemic-era power-ups?

Have mobile games kept their pandemic-era power-ups?

Article
Jun 29, 2022

Since seeing a major boost at the start of the pandemic, mobile gaming app downloads have moderated but held steady. In Q1 2022, there were 14.3 billion downloads of mobile games worldwide, 1.4% more than the same quarter in 2021.

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