Faze Clan's public offering will be a proving ground for public creator economy companies: The organization started in 2010—before influencers and creators were the norm—and its market performance could foreshadow similar moves from newer companies.

On today's episode, we discuss what's next for Google Search, what it would take for advertisers to leave Facebook, regulating algorithms, how advertisers can get into gaming, restaurant robots, how to run better meetings, fun with flags, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, analyst Blake Droesch, and director of forecasting at Insider Intelligence Oscar Orozco.

YouTube videos are the most popular media among US children online, with 85% of those surveyed watching that content recently.

The consumer VR headset market is poised to enter a renewed stage of competitiveness focused on creating digital ecosystems—Apple’s forte.

Among mobile gamers in the US, more than half said they typically play smartphone games while watching TV.

Gaming is a key component of Netflix’s lofty franchise goals: On its own, gaming can help Netflix increase time spent. But it’s especially valuable in its push to build popular properties into full-fledged multimedia “universes.”

The top 5 countries for mobile gaming revenues

Virtual reality (VR) has the potential to redefine how brands engage with consumers, and companies in China are investing heavily in this emerging technology. But adoption there has hit a wall, meaning the industry must overcome technical challenges, and other pain points, for VR to become a game changer for consumer marketing.

Subscription-based mobile games are leveling up

US marketers go all in on gaming

The top 5 countries for Twitch installs

Millennials and Gen Xers are gaming on mobile

Sony integrates Discord: Two weeks after Microsoft’s efforts to buy Discord crumbled, Sony announced an investment in and partnership with Discord that will embed it in its gaming services.

Extended reality (XR) technologies are still mostly related to gaming, entertainment, and social media, but their applications are evolving quickly as more consumers and businesses test out immersive experiences.

This report provides our latest forecasts for VR and AR users in the US and examines some market dynamics affecting the maturation of immersive technologies.

US gamers are gaming on a budget

Facebook continues its pivot to video

We expect there will be 159.1 million monthly mobile phone gamers in the US this year, up 1.2% from 2020. That’s 89.5% of all US digital gamers, making mobile phones the leading device by a significant margin.

5G technology is poised to transform how media, entertainment, and marketing are produced, distributed, and consumed. This report discusses five ways that next-generation wireless networks could propel industry growth.