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More US mobile games are using a subscription model than ever

Article by Sara Lebow  |  Jun 2, 2021
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More US mobile games are using a subscription model than ever
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Topics
Mobile Apps
Mobile Games
Paid Content
United States

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

Nearly 3 in 10 of the top US mobile games in the App Store used a subscription model in 2020. That’s up from about 1 in 10 that followed the recurring payment model in 2017, as gaming apps seek to keep users hooked on both playing and paying.

Share of US Mobile Gaming Apps that Have a Subscription Model, 2017-2020 (% of total)
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