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EMARKETER

More US children consume YouTube videos than any other type of media

Article by Sara Lebow  |  Oct 15, 2021
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More US children consume YouTube videos than any other type of media
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Media Consumption
Children
United States

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YouTube videos are the most popular medium among US children online, with 85% of those surveyed watching that content recently. In second place is video-on-demand, viewed by 71%, while gaming content caught the attention of 60% of respondents. Social media cracked the top four but is far less popular, with 46% consuming content on TikTok and other social platforms.

Ways US Children Internet Users Consume Content, April 2021 (% of respondents)
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