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EMarketer Podcast Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for EMarketer Podcast

Reimagining Retail: Apparel retail features that pop and how Nordstrom bridges online and in-store experiences

Audio
Apr 27, 2022

On this episode of Reimagining Retail, our analyst Suzy Davidkhanian hosts resident apparel expert Sky Canaves. In "Pop-Up Rankings," they discuss several features from the inaugural apparel benchmark study that didn't rank as high as they would have expected. In the second segment, "What's In-Store," Sky and Suzy visit Nordstrom to check out its click-and-collect hubs, the mobile app scan feature, and different store activations.

How to tackle data chaos, digital ad revenue on fire, and the best example of personalization

How to tackle data chaos, digital ad revenue on fire, and the best example of personalization

Audio
Apr 26, 2022

On today's episode, we discuss tackling data chaos. "In Other News," we talk about the hottest part of the digital ad market and Netflix's "Two Thumbs Up" feature. Tune in to the discussion with CEO and co-founder of mParticle Michael Katz and our analyst Dave Frankland.

The future of investing, US banks' miss on personalization, and digital wealth management

Audio
Apr 25, 2022

Learn about how digital brokerages are changing and what's going on in the robo-advisor space. "In Other News," we discuss how banks should address personalization and how digital engagement with wealth management is changing. Tune in to the discussion with our analyst Michael Tattersall.

The Weekly Listen: Checking in on hybrid work, attention-based ads, and circular retail

The Weekly Listen: Checking in on hybrid work, attention-based ads, and circular retail

Audio
Apr 22, 2022

On today's episode, we explore where hybrid work might be heading, attention-based mobile ads, the circular retail dream, Spotify rebrands Greenroom, why every town has a water tower, and more. Tune in to the discussion with our analysts Evelyn Mitchell, Paul Verna, and Blake Droesch.

Is cancel culture just noise for brands, the B2B metaverse, and where events are at

Is cancel culture just noise for brands, the B2B metaverse, and where events are at

Audio
Apr 21, 2022

Learn about whether cancel culture for brands is just noise and how brands can best avoid landing themselves in hot water over social issues. "In Other News," we discuss what to expect from the B2B metaverse and how far events have come. Tune in to the discussion with our analyst Dave Frankland.

Brand Anatomy: How Best Western leveraged loyalty and refined messaging to attract today’s travelers

Brand Anatomy: How Best Western leveraged loyalty and refined messaging to attract today’s travelers

Audio
Apr 20, 2022

On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefings director Jeremy Goldman sits down with Dorothy Dowling, CMO of Best Western, to discuss the changing needs of today’s travelers given rising inflation and pent-up post-pandemic demand, and the importance of loyalty programs to better serve customers.

Around the World with … Digital's disruption of video

Around the World with … Digital's disruption of video

Audio
Apr 19, 2022

On today's episode, we discuss how public service broadcasters can compete with the global streaming behemoths, how ad-free digital video options are disrupting things for marketers, and what the connected TV advertising landscape looks like. Join our analyst Bill Fisher as he hosts analysts Karin von Abrams and Paul Briggs.

Video ads aren't dead yet, what are 'Jump Ads,' and subscription service churn

Video ads aren't dead yet, what are 'Jump Ads,' and subscription service churn

Audio
Apr 18, 2022

Digital advertising has taken a few hits in the recent past (ahem, the pandemic), but there's still lots of hope and some flat growth that can't be ignored. "In Other News," we discuss Vizio's new ad solution and what exactly service hoppers are. Tune in to the discussion with our analysts Peter Newman and Paul Verna.

The Weekly Listen: March Madness explained, QR code apprehension, and soccer's popularity skyrockets in the US

The Weekly Listen: March Madness explained, QR code apprehension, and soccer's popularity skyrockets in the US

Audio
Apr 15, 2022

On today's episode, we explore the "madness" surrounding the NCAA tournament each year, customers' reception of QR codes, soccer's rise in popularity in the US, discounts on Amazon Alexa, gaming subscriptions on the horizon, rules around how soccer players can celebrate during games, and more. Tune in to the discussion with our analysts Ross Benes and Dave Frankland and director of reports editing Rahul Chadha.

Grocery shopping habits, bad delivery experiences, and pausing home improvement projects

Grocery shopping habits, bad delivery experiences, and pausing home improvement projects

Audio
Apr 14, 2022

Consumer shopping habits are changing constantly, but how are retailers responding to those changes in the grocery space? "In Other News," we explore how a poor delivery experience can mean trouble for retailers and try to figure out what's happening with the home improvement boom. Tune in to the discussion with our analyst Blake Droesch.

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Reimagining Retail: How D2C brands are dealing with Facebook attribution dilution

Reimagining Retail: How D2C brands are dealing with Facebook attribution dilution

Audio
Apr 13, 2022

Our analyst Andrew Lipsman is joined by Sara Livingston, head of customer solutions at Rockerbox, to discuss where direct-to-consumer (D2C) brands' Facebook ad budgets are flowing since iOS tracking changes disrupted ad targeting and measurement last year. Find out why Google, TikTok, and connected TV are capturing more spend and how D2C budgets are likely to migrate in the coming years.

Using digital therapeutics for patient behavioral change, United Healthcare gets bigger, and Google wants to help you find your next doctor

Using digital therapeutics for patient behavioral change, United Healthcare gets bigger, and Google wants to help you find your next doctor

Audio
Apr 12, 2022

Learn what exactly digital therapeutics are and how they will change the face of healthcare in the future. "In Other News," we examine the strength of United Healthcare's offerings and Google's new health services search feature. Tune in to the discussion with our analyst Rajiv Leventhal. 

How measuring video ads is changing, Nielsen gets bought, and programmatic display in 2022

How measuring video ads is changing, Nielsen gets bought, and programmatic display in 2022

Audio
Apr 11, 2022

Learn about why video ad measurement is entering a new era. "In Other News," we discuss what new ownership at Nielsen means and what to expect from programmatic display in 2022. Tune in to the discussion with our analyst Evelyn Mitchell.

The Weekly Listen: The next normal for retailers, digital ads in refrigerated aisles, and the Oscars viewership

The Weekly Listen: The next normal for retailers, digital ads in refrigerated aisles, and the Oscars viewership

Audio
Apr 08, 2022

On today's episode, we discuss the next normal for retailers, digital ads in refrigerated aisles, what the point of the Oscars is, the potential NFL+ streaming service, regulators coming for the app stores, what makes American cars unique, and more. Tune in to the discussion with our analysts Blake Droesch and Dave Frankland and director of reports editing Rahul Chadha.

Takeaways from Shoptalk 2022, Instacart Platform arrives, and the outlook for Peloton

Takeaways from Shoptalk 2022, Instacart Platform arrives, and the outlook for Peloton

Audio
Apr 07, 2022

Learn what the main takeaways from Shoptalk 2022 were this year. "In Other News," we discuss the most important thing to note about Instacart Platform and what to make of Peloton's outlook. Tune in to the discussion with our analysts Suzy Davidkhanian and Andrew Lipsman.

Brand Anatomy: How The New York Times leverages brand campaigns for digital transformation and subscriber growth

Brand Anatomy: How The New York Times leverages brand campaigns for digital transformation and subscriber growth

Audio
Apr 06, 2022

On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefings director Jeremy Goldman sits down with David Rubin, CMO of The New York Times, to discuss The Times’ mission, how its recent brand campaigns tie into that mission, and how those campaigns have led the publisher's subscriber growth to surge.

Is Seattle—Not Silicon Valley—the Future of Digital Advertising?: Part 2

Is Seattle—Not Silicon Valley—the Future of Digital Advertising?: Part 2

Audio
Apr 05, 2022

In part two, our analysts Paul Verna and Andrew Lipsman discuss how well-positioned Silicon Valley giants Meta and Google and their Seattle counterparts Amazon and Microsoft are for top-gaining segments of digital advertising—gaming, digital audio, and in-store digital media. They also explore other companies positioning themselves for the post-cookie era of digital ads, and ultimately answer the question: Is Seattle—not Silicon Valley—the future of digital advertising?

Is Seattle—Not Silicon Valley—the Future of Digital Advertising?: Part 1

Is Seattle—Not Silicon Valley—the Future of Digital Advertising?: Part 1

Audio
Apr 04, 2022

Join our analysts Paul Verna and Andrew Lipsman as they discuss the top-gaining segments of digital advertising, like connected TV and retail media, and explore whether the future of digital advertising belongs to Silicon Valley giants Meta and Google or their Seattle counterparts Amazon and Microsoft.

The Weekly Listen: Stores on wheels, ad-supported media time falls, and the 'Netaverse'

The Weekly Listen: Stores on wheels, ad-supported media time falls, and the 'Netaverse'

Audio
Apr 01, 2022

Learn about whether stores on wheels is the future, Netflix ending password sharing, whether the tech magic is gone, what the "Netaverse" is, an important fact about America, and more. Tune in to the discussion with our analyst Blake Droesch, director of forecasting Oscar Orozco, and director of reports editing Rahul Chadha.

Are marketers up to date with CTV ad measurement, US programmatic video, and movie theater ad buys

Are marketers up to date with CTV ad measurement, US programmatic video, and movie theater ad buys

Audio
Mar 31, 2022

On today's episode, we discuss measurement in connected TV (CTV) advertising. "In Other News," we talk about the most interesting part of US programmatic video advertising in 2022 and whether or not it's time to hit play on movie theater ad buys. Tune in to the discussion with senior platform experience manager at MNTN Imani Clark and our analyst Ross Benes.

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