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EMarketer Podcast Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for EMarketer Podcast
Podcast: YouTube Asks, ‘What Would You Like to Watch Next?’

Podcast: YouTube Asks, ‘What Would You Like to Watch Next?’

Audio
Jul 04, 2019

eMarketer vice president of content studio Paul Verna discusses YouTube’s changes to video suggestions. He also explores the popularity of hearables vs. smartwatches and asks: “When it the perfect time to send an email?”

Podcast: Americans' Media Habits Continue to Shift

Podcast: Americans' Media Habits Continue to Shift

Audio
Jul 03, 2019

eMarketer forecasting analyst Eric Haggstrom and vice president of content studio Paul Verna chat about Americans’ ever-changing media consumption habits. They also dissect planned spend on July Fourth, Gen Z’s selective social network use and a Wikipedia founder’s call for a social media strike.

The Weekly Listen: Fancy Email, Sneaker Stock Exchange and the Value of Your Data

The Weekly Listen: Fancy Email, Sneaker Stock Exchange and the Value of Your Data

Audio
Jun 28, 2019

eMarketer principal analysts Nicole Perrin and Andrew Lipsman join host Marcus Johnson for our review of the most interesting stories this week, including figuring out the value of your data, paying for a premium email service and Instagram’s new Explore ads. We also discuss the cost of an ad-free internet, bring you the game of the week, useless dinner party data and more!

Podcast: Does RTB Violate the GDPR?

Podcast: Does RTB Violate the GDPR?

Audio
Jun 27, 2019

eMarketer principal analysts Lauren Fisher and Nicole Perrin consider whether real-time bidding in advertising markets is compatible with the terms of the EU’s General Data Protection Regulation. They also discuss the effectiveness of social media ads, Walmart’s use of AI cameras to curb retail theft and Roku’s robust sales of streaming devices in Q1 2019.

Podcast: New Bill Would Rid Social Media of Political Bias

Podcast: New Bill Would Rid Social Media of Political Bias

Audio
Jun 26, 2019

eMarketer principal analyst Nicole Perrin and vice president of multimedia Paul Verna discuss new legislation aimed at eliminating supposed political bias from social platforms. Also on the agenda: women in ads, smartwatch use and the Snapchat friends survey.

Podcast: Those Who Can, Cannes

Podcast: Those Who Can, Cannes

Audio
Jun 24, 2019

eMarketer co-founder and chief content officer Geoff Ramsey and vice president of business development Marissa Coslov report back from the Cannes Lions International Festival of Creativity. They share their insights on the new themes that emerged in this year's show and reveal their most interesting conversations, important takeaways and craziest moments.

Podcast: FTC Presses YouTube to Do More to Protect Children

Podcast: FTC Presses YouTube to Do More to Protect Children

Audio
Jun 22, 2019

eMarketer principal analyst Mark Dolliver and vice president of multimedia Paul Verna join host Marcus Johnson to discuss reports that the Federal Trade Commission is investigating YouTube for potential violations of children’s online privacy. Other topics on the agenda include Slack’s initial public offering and a study showing an increase in screen time among older users.

The Weekly Listen: Facebook’s Cryptocurrency, Spotify Podcast Ads and NBA Finals Viewers

The Weekly Listen: Facebook’s Cryptocurrency, Spotify Podcast Ads and NBA Finals Viewers

Audio
Jun 21, 2019

Our weekly review of the most intriguing stories covers Facebook’s cryptocurrency project, Spotify’s plan to target ads based on podcast listening and viewership metrics of the NBA Finals. We also delve into the digital ad industry’s latest steps to promote brand safety, and we bring you the game of the week, useless dinner party data and more! Host Marcus Johnson leads the conversation with eMarketer principal analyst Nicole Perrin and vice president of multimedia Paul Verna.

Podcast: There’s Something About Mary Meeker (Part 1)

Audio
Jun 19, 2019

It’s that time of year again. Kleiner Perkins partner Mary Meeker has released her highly anticipated Internet Trends report—a 333-slide overview of the past, present and future of the digital ecosystem. In the first of two consecutive podcast episodes on this topic, eMarketer principal analysts Yory Wurmser, Mark Dolliver and Debra Aho Williamson analyze the mobile, demographics and social media angles of Meeker’s report.

Podcast: There’s Something More About Mary Meeker (Part 2)

Audio
Jun 19, 2019

In the second of our two-part discussion on venture capitalist Mary Meeker’s Internet Trends report, eMarketer principal analysts Andrew Lipsman, Nicole Perrin and Victoria Petrock and vice president of multimedia Paul Verna cover topics including retail, advertising, video and emerging trends.

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Podcast: How Target, Walmart and Amazon Are Racing to Deliver the Goods

Podcast: How Target, Walmart and Amazon Are Racing to Deliver the Goods

Audio
Jun 17, 2019

eMarketer principal analyst Andrew Lipsman joins us to discuss the latest efforts by major retailers to bring goods to peoples’ homes as quickly as humanly—or robotically—possible. He covers same-day shipping, grocery subscriptions, drone delivery and more.

Podcast: Why Everyone Wants Personalization, but Nobody's Getting It

Podcast: Why Everyone Wants Personalization, but Nobody's Getting It

Audio
Jun 15, 2019

How are personlization strategies being executed? Is there difference between relevance and personalization? How does AI fit in? We ponder these questions with eMarketer principal analyst Nicole Perrin.

The Weekly Listen: The Platform 'Excuse,' Google Stadia Pricing and the iTunes Shutdown

The Weekly Listen: The Platform 'Excuse,' Google Stadia Pricing and the iTunes Shutdown

Audio
Jun 14, 2019

Every Friday on eMarketer’s “Behind the Numbers” podcast, we discuss the most intriguing headlines of the past week. Today, we cover the ongoing debate over whether major social and digital media services are platforms or publishers. We also delve into the gig economy, the music streaming space, drone deliveries and a peak that’s higher than Mt. Everest. Host Marcus Johnson leads the conversation with eMarketer guests Nicole Perrin, Aaron Root and Paul Verna.

Podcast: Why D2C Brands Are Leaping Out of Your TV

Podcast: Why D2C Brands Are Leaping Out of Your TV

Audio
Jun 13, 2019

eMarketer principal analyst Andrew Lipsman and vice president of multimedia Paul Verna discuss why direct-to-consumer retail brands are investing heavily in TV advertising. They also reveal which CPG brand topped a recent study of the most effective TV advertisers in that category. In addition, the panel explores other retail and advertising developments from Amazon, Sizmek and more.

Podcast: Why the Next Wave of Digital Billboard Ads Will Be Automated

Podcast: Why the Next Wave of Digital Billboard Ads Will Be Automated

Audio
Jun 12, 2019

eMarketer principal analyst Lauren Fisher joins us to discuss the potential of programmatic out-of-home advertising. Why is this category important now? How is it different from other digital ad formats? And what role does automation play in the buying and selling of digital billboard ads?

Podcast: I Screen, You Screen

Podcast: I Screen, You Screen

Audio
Jun 10, 2019

eMarketer vice president of research Jennifer Pearson unpacks a new study from Common Sense Media on screen use among teenagers and adults. How does screen time affect sleep? How do teens and their parents perceive their own, and each other’s, level of smartphone use? And how does the study compare with other research on this subject?

Podcast | Latin America Embraces Digital and Mobile Commerce

Podcast | Latin America Embraces Digital and Mobile Commerce

Audio
Jun 07, 2019

eMarketer research analyst Matteo Ceurvels sheds light on the latest trends in digital and mobile commerce in Latin America. How much retail business is done through digital channels in the most populous countries in the region? How are brands capitalizing on the “mobile-first” mentality? What are the top ecommerce platforms in key countries like Mexico and Brazil?

Podcast | How AI is Transforming Video, for Better and Worse

Podcast | How AI is Transforming Video, for Better and Worse

Audio
Jun 06, 2019

eMarketer principal analyst Victoria Petrock joins us to discuss the implications, both positive and negative, of the use of artificial intelligence in video content. What are "deepfakes," and how will they play out in politics, social media, entertainment and business?

Podcast | What’s Up with WhatsApp?

Audio
Jun 04, 2019

eMarketer senior analyst Jasmine Enberg examines the implications of WhatsApp’s latest strategic moves, including its decision to launch an ad platform in 2020 and a mobile payments system in India.

Podcast | The Ins and Outs of the Marketer-Agency Relationship

Podcast | The Ins and Outs of the Marketer-Agency Relationship

Audio
May 31, 2019

eMarketer principal analyst Jillian Ryan decodes the complicated and evolving relationship between brand marketers and their agency partners. She previews her upcoming report on this topic and covers areas including in-housing, audits and why agencies continue to be relevant.

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