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EMarketer Podcast Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for EMarketer Podcast
Facebook Hides Likes, Removes Apps and Adds Some Ads

Facebook Hides Likes, Removes Apps and Adds Some Ads

Audio
Oct 01, 2019

eMarketer junior analyst Blake Droesch explains Facebook’s mass app removal, new ad initiatives and hiding likes. He also discusses Twitter’s controversial “hide replies” feature, Snapchat increasing the length of video ads and more.

How Grocery Stores Will Become More Like Tech Companies

How Grocery Stores Will Become More Like Tech Companies

Audio
Sep 30, 2019

eMarketer executive editor Rimma Kats and principal analyst Andrew Lipsman explain how grocery stores will evolve, how many people could replace in-store shopping with voice commerce, a partnership between Alphabet’s drone arm Wing, FedEx and Walgreens and more.

The Weekly Listen: Airbnb’s IPO and Facebook Acquires ‘Mind-Reading Wristband’ Company

The Weekly Listen: Airbnb’s IPO and Facebook Acquires ‘Mind-Reading Wristband’ Company

Audio
Sep 27, 2019

eMarketer principal analysts Mark Dolliver and Nicole Perrin join vice president of content studio Paul Verna to discuss Airbnb’s upcoming IPO, Facebook’s acquisition of “mind-reading wristband” company CTRL-labs, highlights from New York Advertising Week 2019 and more.

Google’s ‘Right to Be Forgotten’ Case in the EU

Google’s ‘Right to Be Forgotten’ Case in the EU

Audio
Sep 26, 2019

eMarketer principal analyst Nicole Perrin discusses the EU’s recent ruling on the Google ‘Right to Be Forgotten’ case, the impact of culturally relevant ads, Kik Messenger shutting down and more.

What Happens When YouTube Changes the Rules?

What Happens When YouTube Changes the Rules?

Audio
Sep 25, 2019

eMarketer vice president of content studio Paul Verna discusses why YouTube changed, then quickly reversed course on, its creator verification program. He also talks about how many and much people pay for SVOD services, Sling TV's and TiVo's commitment to placing pre-roll ads on DVR recordings and more.

Fantasy Football’s Midas Touch

Fantasy Football’s Midas Touch

Audio
Sep 24, 2019

eMarketer forecasting analyst Eric Haggstrom, vice president of content studio Paul Verna and researcher Chuck Rawlings talk fantasy football: how has it changed engagement with sports, sports broadcasting and cord-cutting behaviors. They also discuss why NFL TV ratings are up, a new initiative to compare esports and traditional sports audiences and more.

The Weekly Listen: Facebook’s TV Portal and NBCUniversal’s Peacock

The Weekly Listen: Facebook’s TV Portal and NBCUniversal’s Peacock

Audio
Sep 20, 2019

eMarketer principal analysts Mark Dolliver and Yory Wurmser discuss the viability of Facebook’s new Portal TV device, NBCU’s new video-streaming service Peacock, how many people around the world don’t use the internet and more.

What Should the In-Store Retail Experience Look Like?

What Should the In-Store Retail Experience Look Like?

Audio
Sep 19, 2019

eMarketer principal analyst Andrew Lipsman discusses what made the Apple Store so successful, which retailers are nailing the in-store experience, McDonald’s voice-activated drive-thrus, Walmart’s ecommerce initiatives and more.

Where Will Apple TV+ Fit into Americans’ Video-Streaming Diets?

Where Will Apple TV+ Fit into Americans’ Video-Streaming Diets?

Audio
Sep 17, 2019

eMarketer vice president of content studio Paul Verna discusses why Apple priced its upcoming video streaming service at $5 a month, whether an Apple bundle is on the horizon, how Google is helping people find something to watch and whether Americans are still interested in smart speakers.

What Happens When You Turn Off Browser Cookies?

What Happens When You Turn Off Browser Cookies?

Audio
Sep 15, 2019

eMarketer principal analysts Lauren Fisher and Nicole Perrin discuss Google’s recent study about how turning off third-party cookies affects publisher revenues: What did Google find? How valid is the research? How does it compare with previous studies? Then, they talk about an ad fraud lawsuit between Fetch and Uber, Amazon developing clean room data technology and how marketers try to target shoppers within different channels.

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The Weekly Listen: The End of Privacy, New Apple Products and More

The Weekly Listen: The End of Privacy, New Apple Products and More

Audio
Sep 13, 2019

eMarketer principal analysts Mark Dolliver, Andrew Lipsman and Nicole Perrin discuss Apple’s new products and services, the new Google investigation, whether privacy is dead, podcast advertising and more.

The Potentially Wide World of Esports

The Potentially Wide World of Esports

Audio
Sep 12, 2019

eMarketer sales executive Michael Bruckenthal, midmarket account manager Brandon Galindo and vice president of content studio—and author of our recent report, “Esports 2019: eMarketer’s Forecast for US Audience, US Ad Revenue Growth”—Paul Verna discuss the burgeoning world of esports. They chat about how different stakeholders are investing in this space, who’s watching, how large are the prize pools and audiences compared with traditional sports and marketing opportunities for advertisers.

How Stores Are Designed Around a Customer's Lifestyle

How Stores Are Designed Around a Customer's Lifestyle

Audio
Sep 11, 2019

eMarketer principal analyst Andrew Lipsman discusses how stores are adapting to their customers' lifestyles, why Target saw a rush of back-to-school shoppers, how consumers feel about shopping at Best Buy and more.

Is Peloton Just Spinning Its Wheels?

Is Peloton Just Spinning Its Wheels?

Audio
Sep 10, 2019

eMarketer principal analysts Nicole Perrin and Andrew Lipsman discuss the viability of Peloton’s business model, the implications of unsafe products being sold on Amazon, and whether consumers really care about brand activism.

The Weekly Listen: Gig Economy Worker Rights and Spotify’s ‘Create Podcast’

The Weekly Listen: Gig Economy Worker Rights and Spotify’s ‘Create Podcast’

Audio
Sep 06, 2019

eMarketer principal analysts Nicole Perrin and Mark Dolliver join vice president of content studio Paul Verna to discuss why Uber and Lyft drivers might become employees, a landmark facial recognition ruling in the UK, whether Americans prefer ground coffee, K-Cups or whole coffee beans, and more.

The Renaissance of Somewhat Controversial Public Transit Ads

The Renaissance of Somewhat Controversial Public Transit Ads

Audio
Sep 05, 2019

eMarketer principal analysts Nicole Perrin and Andrew Lipsman discuss the wave of contentious subway ads: What's allowed? What isn't? Why have startups become obsessed with marketing on public transit? They also talk about YouTube's latest FTC fine, a new partnership between TikTok and the National Football League and more.

Can Facebook’s New Political Ad Rules Soothe Misinformation Anxieties?

Can Facebook’s New Political Ad Rules Soothe Misinformation Anxieties?

Audio
Sep 04, 2019

eMarketer principal analyst Nicole Perrin explains whether Facebook’s updated political advertising rules can sufficiently combat misinformation ahead of the next election cycle. She also discusses Fitbit’s new subscription services, a paper about radicalization on YouTube and a new Google Maps feature that lets users pair transit directions with biking and ride-sharing options.

Is Instagram’s New Close Friends App ‘Threads’ the Future of Social?

Is Instagram’s New Close Friends App ‘Threads’ the Future of Social?

Audio
Sep 03, 2019

eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch explain whether Americans want a social app geared toward close friends. Then, forecasting analyst Eric Haggstrom discusses whether the Disney+ bundle can lure sports viewers from cable, breaks down whether Waymo’s robot taxi improvements outweigh rider complaints and more.

Using Connected TV to Connect with Young Voters

Audio
Aug 28, 2019

eMarketer principal analyst Nicole Perrin talks about why political advertisers are homing in on connected TV to reach young voters. She also discusses the smartphone replacement cycle, the state of out-of-home advertising and fingerprint readers in debit cards.

Where Commerce and Conversation Converge

Audio
Aug 27, 2019

Cynthia Rowley president and CEO Allie Egan sits down with eMarketer executive editor Rimma Kats to discuss a variety of topics, including mcommerce, a text message channel and the need to maintain an active conversation with retail customers.

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