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EMarketer Podcast Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for EMarketer Podcast
The Ad Platform: Why Advertisers Want More Connected TV

The Ad Platform: Why Advertisers Want More Connected TV

Audio
Jan 22, 2020

We estimate that US advertisers will spend almost $9 billion on connected TV ads this year. Tim Sims, senior vice president of inventory partnerships at The Trade Desk, joins host Nicole Perrin to talk trends in programmatic connected TV, audio and more.

Takeaways from NRF 2020

Takeaways from NRF 2020

Audio
Jan 21, 2020

eMarketer principal analyst Andrew Lipsman and executive editor of the eMarketer Retail Newsletter Rimma Kats share firsthand accounts of the National Retail Federation’s annual trade show, focusing on retail personalization, returns, sustainability and more.

The Weekly Listen: Disney+ Viewing, TikTok Curated Content and Even Newer Hulu Ads

The Weekly Listen: Disney+ Viewing, TikTok Curated Content and Even Newer Hulu Ads

Audio
Jan 17, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna talk about what people are watching on Disney+, TikTok's latest "curated content" idea, Hulu's new ad formats, box office records, kids' allowances and more.

The Most Important Lessons from CES 2020

The Most Important Lessons from CES 2020

Audio
Jan 16, 2020

eMarketer principal analyst Victoria Petrock discusses what she learned from the 2020 Consumer Electronics Show. She then explains the significance of facial recognition bias and why paying with your hand makes sense.

The Digital World in 2020

Audio
Jan 15, 2020

eMarketer senior analyst Jasmine Enberg and principal analysts Jillian Ryan and Yory Wurmser discuss what the digital world will look like in 2020. They then talk about Instagram's user growth deceleration and what shoppers want from in-store associates.

How Children Are, and Aren't, Using the Internet

How Children Are, and Aren't, Using the Internet

Audio
Jan 13, 2020

eMarketer principal analyst Mark Dolliver and vice president of research Jennifer Pearson discuss children's behavior online, the screen time stigma and YouTube child policy changes. Then, junior analyst Blake Droesch addresses questions about a TikTok sale, Facebook's stance on political ads and a new way to limit who can reply to your tweets.

The Weekly Listen: CCPA Arrives, Spotify Political Ads and Facebook Deepfakes

The Weekly Listen: CCPA Arrives, Spotify Political Ads and Facebook Deepfakes

Audio
Jan 10, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna talk about CCPA's arrival, TikTok's recent security and misinformation issues, Spotify's position on political ads, Facebook's deepfake ban, Delta Air Lines's "binge button" and more.

The Ad Platform: Mismeasuring Digital Advertising

The Ad Platform: Mismeasuring Digital Advertising

Audio
Jan 09, 2020

The much-heralded measurability of digital led to an advertising revolution. eMarketer principal analyst Andrew Lipsman joins host Nicole Perrin to talk about its excesses, and why it's time for marketers to wake up from the dream of perfect measurement.

What's the Skinny on Pay TV Bundles?

Audio
Jan 08, 2020

eMarketer analyst Ross Benes covers the latest developments on the pay TV front, including a new price hike from a vMVPD, a licensing deal between a network and traditional pay TV service, and legislation that could make life harder, and easier, for providers.

What eMarketer Analysts Expect in 2020 with Ross Benes: Streaming Wars Anxiety

What eMarketer Analysts Expect in 2020 with Ross Benes: Streaming Wars Anxiety

Audio
Jan 07, 2020

eMarketer analyst Ross Benes talks about one thing that summed up 2019 for him and some of his predictions for 2020, focusing on the anxiety around the streaming wars.

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What eMarketer Analysts Expect in 2020 with Andrew Lipsman: The Delivery and Collection Wars

What eMarketer Analysts Expect in 2020 with Andrew Lipsman: The Delivery and Collection Wars

Audio
Dec 19, 2019

eMarketer principal analyst Andrew Lipsman discusses one thing that summed up 2019 for him and some of his predictions for 2020, focusing on the delivery wars.

What eMarketer Analysts Expect in 2020 with Yory Wurmser: The Promise of 5G

What eMarketer Analysts Expect in 2020 with Yory Wurmser: The Promise of 5G

Audio
Dec 18, 2019

eMarketer principal analyst Yory Wurmser discusses one thing that summed up 2019 for him and some of his predictions for 2020, focusing on the promise of 5G.

What eMarketer Analysts Expect in 2020 with Nicole Perrin: Is Digital Measurable?

What eMarketer Analysts Expect in 2020 with Nicole Perrin: Is Digital Measurable?

Audio
Dec 17, 2019

eMarketer principal analyst Nicole Perrin discusses one thing that summed up 2019 for her and some of her predictions for 2020, focusing on the measurability of digital advertising.

The Weekly Listen: YouTube’s Policies, Uber Safety Record and Disney+ Favorites

The Weekly Listen: YouTube’s Policies, Uber Safety Record and Disney+ Favorites

Audio
Dec 13, 2019

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna talk about YouTube's harassment policy change, Uber's new security report, TV shows with the most longevity, what people are watching on Disney+, where the bar code came from, and more.

What Brick-and-Mortar Retail 2.0 Will Look Like

Audio
Dec 12, 2019

eMarketer executive editor Rimma Kats and principal analyst Andrew Lipsman discuss what brick-and-mortar retail 2.0 will look like. They then talk about the implications of a controversial Peloton ad, what's going on with package theft, Away's CEO stepping down and how much returns matter.

The Ad Platform: How Mobile Ad Spending Breaks Down

The Ad Platform: How Mobile Ad Spending Breaks Down

Audio
Dec 11, 2019

eMarketer principal analyst Yory Wurmser joins host Nicole Perrin to discuss eMarketer’s latest estimates of spending on mobile ads in the US. They break down our forecast to explain where the nearly $100 billion in US mobile ad outlays this year actually goes.

Is Social Media the Cause of Our Divided Political Discourse?

Is Social Media the Cause of Our Divided Political Discourse?

Audio
Dec 10, 2019

eMarketer principal analyst Nicole Perrin and vice president of content studio Paul Verna face off on the topic of social media and how much it is to blame for our increasingly divided society. Then junior analyst Blake Droesch discusses social video content, how to reach young people in the morning and a new partnership between Verizon and Snapchat.

Smart Speakers Today, Ambient Computing Tomorrow

Smart Speakers Today, Ambient Computing Tomorrow

Audio
Dec 09, 2019

eMarketer junior forecasting analyst Nazmul Islam and principal analyst Victoria Petrock discuss how Americans are using smart speakers today and how that will morph into ambient computing in the future. They also talk about the rise of spam calls, how Americans travel for the holidays and the cloud gaming wars.

The Weekly Listen: Uber Car Ads, Edgier YouTube Ads and the Long Reach of Netflix

The Weekly Listen: Uber Car Ads, Edgier YouTube Ads and the Long Reach of Netflix

Audio
Dec 06, 2019

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna talk about Uber testing ad displays for its cars, YouTube attempting to invite more edgier advertising, Netflix making deals to extend its reach, Plex launching a free, ad-supported streaming service, Americans tell us their favorite Thanksgiving pie flavor, and more.

It’s the Most Wonderful Time of the Year … for Online Retailers

It’s the Most Wonderful Time of the Year … for Online Retailers

Audio
Dec 05, 2019

eMarketer principal analyst Andrew Lipsman discusses the Thanksgiving holiday shopping weekend. He also talks about whether Americans are cutting back on spending to prepare for a recession, what beauty brand shoppers value most and why D2Cs are looking more like traditional brands.

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