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Explore our Research →Agentic ad buying has moved from niche topic to top-tier anxiety for media planners
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63% of doctors use AI, but adoption drops with age
OpenAI’s ChatGPT ads hit $100 million in annualized revenues, but doubts remain
Action targets 100 US stores by 2030, but the discount market is already crowded
About
Brand Anatomy: How The New York Times leverages brand campaigns for digital transformation and subscriber growth
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefings director Jeremy Goldman sits down with David Rubin, CMO of The New York Times, to discuss The Times’ mission, how its recent brand campaigns tie into that mission, and how those campaigns have led the publisher's subscriber growth to surge.
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