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EMarketer Podcast Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for EMarketer Podcast

Reimagining Retail: Can private label brands inspire a cult-like following?

Audio
May 25, 2022

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the advantages of private label brands and what they need to do to succeed moving forward. Then for "Pop-Up Rankings," we rank the top five private label brands with the cultiest followings. Join our analyst Sara Lebow as she hosts analyst Suzy Davidkhanian.

The Daily: Paying with cryptocurrency, how neobanks will make money, and fintech's bubble bursts

Audio
May 24, 2022

On today's episode, we discuss the different types of cryptocurrency, the significance of paying with it, and what's most likely to drive adoption. "In Other News," we talk about the most significant short- and- long-term changes of the fintech bubble bursting and how neobanks plan to actually make some money. Tune in to the discussion with our analysts Grace Broadbent and David Morris.

The Daily: How much money is TikTok making, the best social commerce experience, and Instagram NFTs

Audio
May 23, 2022

On today's episode, we discuss how much TikTok is making from advertising revenues, the most interesting thing to note about its users, and some of the most interesting ways advertisers are engaging on TikTok. "In Other News," we talk about what the best social commerce experience is and the big takeaway from Instagram letting users share nonfungible tokens (NFTs). Tune in to the discussion with our analysts Jasmine Enberg and Zach Goldner.

The Weekly Listen: The promise of CTV ads, Facebook's retirement plan, and Klarna's 'Virtual Shopping'

Audio
May 20, 2022

On today's episode, we discuss whether connected TV (CTV) ads are living up to the hype, what to make of the Twitter deal being put on hold, what Facebook's retirement plan may be, where Big Tech goes from here, the impact of Klarna's new "Virtual Shopping" service, an unpopular opinion about market cap, some stats about American travelers, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Paul Verna and Blake Droesch.

The Daily: The impact of Netflix with ads, Peacock's new In-Scene Ads, and the potential of overlays

Audio
May 19, 2022

On today's episode, we discuss how a Netflix tier with ads could affect the company, its users, and advertisers, what price point it may come in at, how many users will switch over, and what advertisers should make of this potential inventory. "In Other News," we talk about how much overlay ads move the needle and Peacock's new In-Scene Ads. Tune in to the discussion with our analysts Paul Verna and Ross Benes.

Reimagining Retail: Where D2C brands are headed and which 5 are most likely to endure

Audio
May 18, 2022

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss direct-to-consumer (D2C) brands: where they started, what they’re up to now, and where they’re headed. Then for "Pop-Up Rankings," we rank the top five D2Cs that are going to endure in the digital age. Join our analyst Sara Lebow as she hosts analyst Andrew Lipsman.

The Daily: Wearable health tech, curbing digital pharmacies, and telehealth's slowdown

Audio
May 17, 2022

On today's episode, we discuss how wearable tech devices will shake up healthcare, which features will make health wearables a must-have, and how Amazon and Apple will continue to disrupt the industry. "In Other News," we talk about why digital pharmacies are getting in trouble and what we should make of telehealth companies slowing down. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.

The Daily: How many people own crypto, Meta's ad revenues, and can DoorDash keep growing?

Audio
May 16, 2022

On today's episode, we discuss how many people are cryptocurrency owners, which direct-to-consumer companies are leading the category, and what Meta's overall ad revenues total up to. "In Other News," we talk about the number of people who aren't using the internet and whether consumer enthusiasm for DoorDash will remain high. Tune in to the discussion with our analysts Whitney Birdsall and Nazmul Islam.

The Weekly Listen: Elon's Twitter plans, augmenting our reality, and connected fitness's future

Audio
May 13, 2022

On today's episode, we discuss Elon's pitch deck plans for Twitter, lululemon athletica betting on the future of connected fitness, how to best augment our reality, how fast online checkout should be, what kind of power video podcasts hold, an unpopular opinion about 15-minute grocery delivery, and where Nobel prizes come from. Tune in to the discussion with our analysts Evelyn Mitchell, Blake Droesch, and Paul Verna.

The Daily: Setting Elon aside—how's Twitter doing, reshaping social media, and Snapchat's selfie drone

Audio
May 12, 2022

On today's episode, we set aside the Elon Musk buyout and discuss how Twitter did in Q1: what to make of the overcounting news, how engagement looks, and the most important revenue figure. "In Other News," we talk about whether we'll start to see startups reshaping social media and the biggest takeaway from Snapchat's new flying camera. Tune in to the discussion with our analyst Jasmine Enberg.

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The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes

Audio
May 11, 2022

On today's episode, we discuss why Amazon is slowing down, its Buy with Prime initiative, and how Amazon's advertising business is getting on. "In Other News," we talk about whether Walmart+ is actually competing with Amazon Prime and what Target's strategy has been to compete with Amazon. Tune in to the discussion with our analyst Andrew Lipsman.

The Daily: Spotify's subscriber engine, brands and gaming, and Pinterest's mixed signals

Audio
May 10, 2022

On today's episode, we discuss how Spotify performed in Q1, what's driving its subscriber engine, and whether its expected hi-fi streaming tier can help move the needle. "In Other News," we talk about whether gaming is critical to brand objectives and what to make of Pinterest's mixed signals. Tune in to the discussion with our analyst Daniel Konstantinovic.

The Daily: Why Elon bought Twitter, changes we expect to see, and what's next for advertisers?

Audio
May 09, 2022

On today's episode, we discuss the real reasons why Elon Musk bought Twitter, the good, the interesting, and the confusing changes we expect to see from the platform, what advertisers should be considering at this point, and what Twitter might look like by next year. Tune in to the discussion with our analyst Jasmine Enberg and Briefings director Jeremy Goldman.

The Weekly Listen: How revolutionary will AR/VR be, how in-store shopping habits have changed, and 3D ads

Audio
May 06, 2022

On today's episode, we discuss whether augmented reality (AR) and virtual reality (VR) will rival the smartphone as the next big platform, the impact of 3D advertising, how in-store shopping habits have changed, whether there really is an attention economy slowdown, what to do about inflation, an unpopular opinion about video chats, which way people fold their arms, and more. Tune in to the discussion with our senior director of Briefings Stephanie Taglianetti, director of forecasting Oscar Orozco, and analyst Dave Frankland.

The Daily: The 3 legs of Meta's advertising stool—how sturdy are they?

The Daily: The 3 legs of Meta's advertising stool—how sturdy are they?

Audio
May 05, 2022

Join our analysts Debra Aho Williamson and Andrew Lipsman as they analyze the three legs of Meta's advertising stool—usage, monetization, and commerce—in the wake of the social media giant's Q1 2022 earnings. Get their "Behind the Numbers" take on what's really going on with Meta's business and what it means for the company's future.

The Daily: Meta's mixed Q1 bag, influencers as brand ambassadors, and is Reels Facebook's future?

The Daily: Meta's mixed Q1 bag, influencers as brand ambassadors, and is Reels Facebook's future?

Audio
May 04, 2022

On today's episode, we discuss what to make of Meta's turnaround user growth and slowing ad sales. "In Other News," we talk about the most important thing to pay attention to when it comes to influencers this year and whether Reels is Facebook's future. Tune in to the discussion with our analyst Jasmine Enberg.

The Daily: Is TikTok Affecting Google, the SVOD Bundle and Warner Bros. Discovery's Impact

The Daily: Is TikTok Affecting Google, the SVOD Bundle and Warner Bros. Discovery's Impact

Audio
May 03, 2022

On today's episode, we discuss what to make of Google's Q1 and what is behind YouTube's slowing growth. "In Other News," expect to learn about the future of the video streaming bundle and what kind of an impact the newly formed Warner Bros. Discovery can have on the media world. Tune in to the discussion with our analyst Paul Verna.

The Daily: Is Snapchat Growing Fast Enough, Snapchat in the Metaverse and is BeReal the Next TikTok?

The Daily: Is Snapchat Growing Fast Enough, Snapchat in the Metaverse and is BeReal the Next TikTok?

Audio
May 02, 2022

On today's episode, we discuss whether Snapchat is consistently growing or coasting. "In Other News," we talk about what Snapchat's involvement in the metaverse might look like and why BeReal may be Gen Z's new favorite social media app. Tune in to the discussion with our Briefing director Jeremy Goldman.

The Weekly Listen: Elon buys Twitter, keeping consumers' attention, and Meta's physical store

The Weekly Listen: Elon buys Twitter, keeping consumers' attention, and Meta's physical store

Audio
Apr 29, 2022

On today's episode, we discuss Elon Musk buying Twitter, retailers' efforts on hybrid shopping, how to keep consumers' attention, the first Meta store, how much the average American gets back in their taxes, and more. Tune in to the discussion with our analysts Yory Wurmser and Blake Droesch and director of reports editing Rahul Chadha.

How big of a stumble was Netflix's Q1 and what to make of CNN+ already shutting down

How big of a stumble was Netflix's Q1 and what to make of CNN+ already shutting down

Audio
Apr 28, 2022

On today's episode, we discuss what to make of Netflix's user declines and whether adding commercials can help them. "In Other News," we talk about why CNN+ has already shut down. Tune in to the discussion with our analysts Ross Benes and Daniel Konstantinovic.

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