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EMARKETER

The Weekly Listen: March Madness explained, QR code apprehension, and soccer's popularity skyrockets in the US

Audio by Rachel Hasson, Rahul Chadha, Ross Benes, Dave Frankland  |  Apr 15, 2022
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The Weekly Listen: March Madness explained, QR code apprehension, and soccer's popularity skyrockets in the US
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eMarketer Podcast
United States

On today's episode, we explore the "madness" surrounding the NCAA tournament each year, customers' reception of QR codes, soccer's rise in popularity in the US, discounts on Amazon Alexa, gaming subscriptions on the horizon, rules around how soccer players can celebrate during games, and more. Tune in to the discussion with our analysts Ross Benes and Dave Frankland and director of reports editing Rahul Chadha.

US Live Sports Viewers, 2021-2025 (millions and % of population)
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