Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Cryptocurrency Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Cryptocurrency
Crypto is still waiting at the checkout counter

Crypto is still waiting at the checkout counter

Article
Jan 23, 2026

Only 12% of North American merchants accept cryptocurrency at checkout, trailing even cash on delivery, according to a March report from the Merchant Risk Council.

Stripe inks partnership with Crypto.com, accepts more crypto at checkout

Stripe inks partnership with Crypto.com, accepts more crypto at checkout

Article
Jan 08, 2026

A Crypto.com deal lets shoppers pay in any crypto—not just stablecoins—seamlessly at Stripe merchants.

Crypto has gone mainstream in banking: The 2025 review

Article
Dec 29, 2025

Themes in stablecoins, crypto infrastructure, bank charters, and Gen Z behaviors.

Canada moves ahead with crypto rules

Article
Nov 25, 2025

Canada published the draft of its Stablecoin Act as part of its Budget 2025 Implementation Act. It applies to stablecoins issued by entities that are not prudentially regulated. For Canadian banks and fintechs, the impending legislation signals that stablecoins are normalizing everywhere as a regulated alternative to cash as a store of value and for electronic payments. The use cases are particularly interesting for Canadian financial institutions and stablecoin issuers who will use stablecoins to move money across the US border.

Circle squares up to enter the remittance industry, per Q3 earnings call

Article
Nov 14, 2025

Circle reported $740 million in total revenues and reserve income for Q3 2025, up 66% growth YoY. Circle additionally wants to build a platform around USDC to encourage adoption by financial institutions, remittances players, and fintechs. To break into consumer-facing payments, stablecoin issuers need to make it easy for partners to integrate their coins into their cross-border payment systems. By offering remittance senders lower fees is already part of crypto’s appeal. Stablecoin issuers can take that a step further by offering recipients yield-bearing accounts to store their funds to compete with incumbent rivals that have more established reputations and brand recognition.

Mastercard’s $2 billion Zerohash bid raises the stakes for Visa

Article
Oct 31, 2025

Mastercard is reportedly nearing a deal to acquire Zerohash for as much as $2 billion, per Fortune. Zerohash provides infrastructure to connect fiat payment systems with crypto and stablecoins. We can expect Visa to pursue a big crypto acquisition in short order. Whether they see it as an existential threat or not, networks are waking up to the fact that crypto is here to stay—and they need to prove to investors and stakeholders that they’re taking it seriously.

Citi accelerates institutional adoption of crypto infrastructure

Article
Oct 29, 2025

Citi is partnering with Coinbase to build stablecoin payment capabilities for institutional clients. The partnership will focus initially on crypto on- and off-ramps, which enable clients to convert between digital assets and fiat currencies. It’s unlikely that many banks will build their own integrations with crypto rails. But with infrastructure partnerships, native on- and off-ramps should become more common. Cryptocurrencies and blockchain infrastructure will be increasingly complementary to the traditional financial system.

Stablecoins Take Over the Payments Conversation—And Why Retailers Are Launching Their Own | The Banking & Payments Show

Audio
Sep 16, 2025

In today’s episode, we talk about how stablecoins differ from the crypto hype cycles of the past like bitcoin and NFTs, the risks stablecoins introduce for traditional financial institutions, and from the consumer side, do people actually want or need stablecoin payments. Join the discussion with host and Head of Business Development, Rob Rubin, Senior Analyst, Grace Broadbent, Vice President of Content, Suzy Davidkhanian, and Principal Analyst, Tiffani Montez.

Winning the Great Wealth Transfer in Wealth Management

Winning the Great Wealth Transfer in Wealth Management

Report
Sep 15, 2025

The $106 trillion Great Wealth Transfer is creating new investors who bypass legacy advisors and favor digital tools and alternative assets. To stay competitive, banks must innovate—or risk ceding the future of wealth to nimbler fintechs and robo-advisors.

Gemini rolls out XRP rewards credit card

Article
Aug 26, 2025

The news: Crypto exchange Gemini launched an XRP edition of the Gemini credit card in collaboration with Ripple, per a press release. Cardholders will receive XRP as a reward for everyday spend. Our take: We forecast the amount of US crypto payment users remains low, at 1.3% of the population. However, the share of people who use crypto at all is more than seven times as large—suggesting Gemini’s new card could attract a larger base than cards designed around using crypto at checkout.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how

FIs that update their determinants of creditworthiness could get an edge among Gen Zers

Article
Aug 14, 2025

The strategy: Tech platform Bluwhale has released a model for a scoring system that calculates real-time credit signals from both fiat and crypto assets, per Cointelegraph. Why this matters: We called for FIs to consider incorporating crypto assets into lending products in our report “Home Lending Trends 2025.” Here’s why: Cryptocurrency is becoming more mainstream, with big banks increasingly incorporating digital currencies into everyday solutions. Younger consumers are more interested in alternative investments including crypto than their older counterparts. Our take: FIs aren’t currently offering Bluewhale’s system, but the model still illustrates how creditworthiness scoring could look in the future. FIs that include financial activity that demonstrates strength but doesn’t appear on a traditional credit report can assess loan requests more accurately—and potentially approve more customers.

Cryptocurrency Payment Users, US

CollectionSnapshot
Aug 13, 2025

Deutsche Bank will debut a crypto custody service in 2026

Article
Jul 03, 2025

The news: Deutsche Bank plans to launch a digital asset custody service next year, which would allow clients to securely store cryptocurrencies and tokenized assets. It initially announced its custody plans in 2022. Our take: These two German banks’ announcements signal growing confidence among European financial institutions in embracing digital assets. We expect more of them to follow suit in the coming year.The trend could also pick up pace in the US amid a favorable environment: Several major US banks already offer crypto asset services, but recent developments like the withdrawal of previous cautionary guidance by the Office of the Comptroller of the Currency could spur more major US banks to jump in.

Latin America’s Consumer Banking Opportunity

Latin America’s Consumer Banking Opportunity

Report
Mar 31, 2025

The Latin American consumer banking market is vast, yet over 40% of consumers are currently underbanked. Foreign banks looking to enter the market can tap this audience, but they should learn from and partner with local fintechs to do so.

US Home Lending Trends 2025

US Home Lending Trends 2025

Report
Mar 27, 2025

Learn which mortgage lending market disruptors financial institutions should prepare for—and possibly leverage to attract more customers—in 2025.

The State of Payment Methods 2025

The State of Payment Methods 2025

Report
Feb 27, 2025

Consumers are slowly making changes to how they pay at checkout. We look at the top seven payment methods and delve into what’s pushing forward and detracting from their growth.

Crypto industry faces volatility post-Bybit hack

Crypto industry faces volatility post-Bybit hack

Article
Feb 25, 2025

It reminded consumers how volatile the industry can be, deepening distrust that will be a major hurdle to overcome

Cryptocurrency payment usage will jump from a low base in the next few years, as more owners convert to payers

Cryptocurrency payment usage will jump from a low base in the next few years, as more owners convert to payers

Article
Feb 14, 2025

Adoption will spike by 82.1% from 2024 to 2026—but from a very low base. This translates to only 2.6% of the population using cryptocurrency payments in 2026, affirming its status as a nascent-stage payment option.

The Banking & Payments Show: Crypto Under Trump, Bitcoin’s Path, and Where Digital Currencies Will Land

Audio
Feb 11, 2025

In today’s episode, we talk about what’s going on with Bitcoin since Trump won the election, how his policy moves could affect cryptocurrency, and the likelihood of America launching a digital dollar. Join the discussion with host and Head of Business Development, Rob Rubin, and Analysts Grace Broadbent and Tyler Van Dyke.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Already have a subscription?Sign In
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or