Cryptocurrency Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Cryptocurrency
Small banks’ lessons learned on crypto inform big banks’ strategy for jumping in

Small banks’ lessons learned on crypto inform big banks’ strategy for jumping in

Article
Aug 16, 2022

For years, small banks have handled deposits for large crypto firms. Their experience offers lessons to big banks that now want in.

Lawmakers to OCC: Take banks out of crypto

Lawmakers to OCC: Take banks out of crypto

Article
Aug 12, 2022

Banks have asked for the head seat at the table regarding crypto regulations—but just days later, lawmakers want to claw back the few capabilities they already have.

Despite growth, crypto payment adoption remains low

Despite growth, crypto payment adoption remains low

Article
Jul 13, 2022

In 2023, 5.5 million US adults will use cryptocurrency to make payments, a jump of more than 350% in three years. That said, this figure represents a meager 2.3% of US internet users, showing that crypto payments are far from mainstream.

US and European crypto regulation efforts accelerate in the wake of market shakeup

US and European crypto regulation efforts accelerate in the wake of market shakeup

Article
Jul 05, 2022

Here’s a roundup of the outcomes from recent regulatory efforts within the US and Europe.

The Era of Uncertainty: Stablecoins

The Era of Uncertainty: Stablecoins

Report
Jun 29, 2022

A recent crypto market implosion has magnified the volatility risk of stablecoin—an asset named for stability. Payment incumbents must weigh the crash’s implications and closely watch regulatory advances as they plan for short- and long-term crypto payments growth.

The Daily: How TV has transformed brands, crypto pulls back on marketing, and Roku's power

Audio
Jun 27, 2022

On today's episode, we discuss how TV has transformed brands and how marketers should be thinking about investing in linear versus streaming in 2022. "In Other News," we talk about the significance of cryptocurrency companies pulling back on marketing spend and why some think Roku is abusing its power. Tune in to the discussion with founder and CEO of Marketing Architects Chuck Hengel and our analyst Ross Benes.

The Daily: Zelle vs. Venmo vs. Cash App, crypto keeps crashing, and Apple Pay Later's impact

Audio
Jun 21, 2022

On today's episode, we discuss why Zelle (and person-to-person payment apps) are in hot water, which service most Americans use, and how we'll be paying for things in 2026. "In Other News," we talk about the current state of the cryptocurrency crash and the impact Apple Pay Later will have on the buy now, pay later space. Tune in to the discussion with our analysts Jaime Toplin and Adriana Nunez.

Video Game Marketing and Monetization 2022

Video Game Marketing and Monetization 2022

Report
Jun 10, 2022

Brand interest in video games is rising, especially with the buzz around the metaverse. This report will look at the different ways developers monetize video games, and which of those methods are the most useful for marketers.

As banking and tech employees seek new opportunities in fintech, uncertainty lurks

As banking and tech employees seek new opportunities in fintech, uncertainty lurks

Article
Jun 07, 2022

They’re looking for work-life flexibility and better pay. But economic skittishness, dried up funding, and crypto instability point to a rocky future.

Crypto transactions grow in the US among lower-earning and unbanked adults

Crypto transactions grow in the US among lower-earning and unbanked adults

Article
Jun 01, 2022

They may find it easier to meet their financial needs with digital currency, but it’s unclear how they are spending the assets and whether this promotes financial equity.

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US Mobile Peer-to-Peer Payments Forecast 2022

US Mobile Peer-to-Peer Payments Forecast 2022

Report
May 31, 2022

With more than 6 in 10 smartphone users adopting mobile peer-to-peer payments in the US across multiple apps, providers are looking to widen their addressable base, mitigate pain points, and drive engagement.

The Daily: Paying with cryptocurrency, how neobanks will make money, and fintech's bubble bursts

Audio
May 24, 2022

On today's episode, we discuss the different types of cryptocurrency, the significance of paying with it, and what's most likely to drive adoption. "In Other News," we talk about the most significant short- and- long-term changes of the fintech bubble bursting and how neobanks plan to actually make some money. Tune in to the discussion with our analysts Grace Broadbent and David Morris.

The Era of Uncertainty

The Era of Uncertainty

Report
May 17, 2022

How should businesses view these global trends and events? How are behaviors and spending changing? In this report, Insider Intelligence analysts weigh in on the questions they’re being asked by both clients and the media about the shifting landscape in key areas like digital advertising, retail and ecommerce, and financial services.

Retail noncard crypto payments are connecting crypto owners to merchants

Retail noncard crypto payments are connecting crypto owners to merchants

Article
May 16, 2022

Noncard crypto payments are increasingly available to consumers and may also be attractive to merchants.

The Daily: How many people own crypto, Meta's ad revenues, and can DoorDash keep growing?

Audio
May 16, 2022

On today's episode, we discuss how many people are cryptocurrency owners, which direct-to-consumer companies are leading the category, and what Meta's overall ad revenues total up to. "In Other News," we talk about the number of people who aren't using the internet and whether consumer enthusiasm for DoorDash will remain high. Tune in to the discussion with our analysts Whitney Birdsall and Nazmul Islam.

US Crypto Payments

US Crypto Payments

Report
May 12, 2022

Payment provider innovation across remittances, B2B payments, and retail card and noncard payments is setting a long-term growth runway. In the short term, providers must navigate a host of obstacles to enable more crypto users to become crypto payers—and so far they’re succeeding.

Crypto transaction value crosses $10 billion mark worldwide

Crypto transaction value crosses $10 billion mark worldwide

Article
May 03, 2022

In 2021, cryptocurrency accounted for $6.10 billion worth of transactions worldwide, up 177.3% from $2.20 billion the year before. Come 2023, crypto transaction value will hit $16.16 billion as more businesses accept these digital currencies as payment.

Feds could intervene to stop legal patchwork for banks and crypto

Feds could intervene to stop legal patchwork for banks and crypto

Article
Apr 12, 2022

The FDIC wants insured banks to report their crypto actions, while states look to exempt companies in the space from certain regulations.

Small-Business Payment Disruptors

Small-Business Payment Disruptors

Report
Apr 06, 2022

Increasing digitization among the 32 million US small businesses is changing the competitive landscape and forcing banks, acquirers, and fintechs to invest in next-generation features. These features range from payments and value-added services to outreach.

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