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Cryptocurrency Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Cryptocurrency
Video Game Marketing and Monetization 2022

Video Game Marketing and Monetization 2022

Report
Jun 10, 2022

Brand interest in video games is rising, especially with the buzz around the metaverse. This report will look at the different ways developers monetize video games, and which of those methods are the most useful for marketers.

As banking and tech employees seek new opportunities in fintech, uncertainty lurks

As banking and tech employees seek new opportunities in fintech, uncertainty lurks

Article
Jun 07, 2022

They’re looking for work-life flexibility and better pay. But economic skittishness, dried up funding, and crypto instability point to a rocky future.

Crypto transactions grow in the US among lower-earning and unbanked adults

Crypto transactions grow in the US among lower-earning and unbanked adults

Article
Jun 01, 2022

They may find it easier to meet their financial needs with digital currency, but it’s unclear how they are spending the assets and whether this promotes financial equity.

US Mobile Peer-to-Peer Payments Forecast 2022

US Mobile Peer-to-Peer Payments Forecast 2022

Report
May 31, 2022

With more than 6 in 10 smartphone users adopting mobile peer-to-peer payments in the US across multiple apps, providers are looking to widen their addressable base, mitigate pain points, and drive engagement.

The Daily: Paying with cryptocurrency, how neobanks will make money, and fintech's bubble bursts

Audio
May 24, 2022

On today's episode, we discuss the different types of cryptocurrency, the significance of paying with it, and what's most likely to drive adoption. "In Other News," we talk about the most significant short- and- long-term changes of the fintech bubble bursting and how neobanks plan to actually make some money. Tune in to the discussion with our analysts Grace Broadbent and David Morris.

The Era of Uncertainty

The Era of Uncertainty

Report
May 17, 2022

How should businesses view these global trends and events? How are behaviors and spending changing? In this report, Insider Intelligence analysts weigh in on the questions they’re being asked by both clients and the media about the shifting landscape in key areas like digital advertising, retail and ecommerce, and financial services.

Retail noncard crypto payments are connecting crypto owners to merchants

Retail noncard crypto payments are connecting crypto owners to merchants

Article
May 16, 2022

Noncard crypto payments are increasingly available to consumers and may also be attractive to merchants.

The Daily: How many people own crypto, Meta's ad revenues, and can DoorDash keep growing?

Audio
May 16, 2022

On today's episode, we discuss how many people are cryptocurrency owners, which direct-to-consumer companies are leading the category, and what Meta's overall ad revenues total up to. "In Other News," we talk about the number of people who aren't using the internet and whether consumer enthusiasm for DoorDash will remain high. Tune in to the discussion with our analysts Whitney Birdsall and Nazmul Islam.

US Crypto Payments

US Crypto Payments

Report
May 12, 2022

Payment provider innovation across remittances, B2B payments, and retail card and noncard payments is setting a long-term growth runway. In the short term, providers must navigate a host of obstacles to enable more crypto users to become crypto payers—and so far they’re succeeding.

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Crypto transaction value crosses $10 billion mark worldwide

Crypto transaction value crosses $10 billion mark worldwide

Article
May 03, 2022

In 2021, cryptocurrency accounted for $6.10 billion worth of transactions worldwide, up 177.3% from $2.20 billion the year before. Come 2023, crypto transaction value will hit $16.16 billion as more businesses accept these digital currencies as payment.

Feds could intervene to stop legal patchwork for banks and crypto

Feds could intervene to stop legal patchwork for banks and crypto

Article
Apr 12, 2022

The FDIC wants insured banks to report their crypto actions, while states look to exempt companies in the space from certain regulations.

Small-Business Payment Disruptors

Small-Business Payment Disruptors

Report
Apr 06, 2022

Increasing digitization among the 32 million US small businesses is changing the competitive landscape and forcing banks, acquirers, and fintechs to invest in next-generation features. These features range from payments and value-added services to outreach.

Current’s ‘hybrid’ DeFi approach could help win over younger customers

Current’s ‘hybrid’ DeFi approach could help win over younger customers

Article
Apr 05, 2022

The US challenger’s plan to mix decentralized finance with traditional banking in a “hybrid finance” approach could shore up its appeal to younger users.

Cross River’s latest funding round affirms the success of a BaaS-focused small bank

Cross River’s latest funding round affirms the success of a BaaS-focused small bank

Article
Apr 01, 2022

Despite only holding about $9.1B in assets, the US bank has attracted big-name fintech clients and another funding round.

Fintech funding drops after peaking in 2021

Article
Mar 29, 2022

Despite the record-setting value and amount of venture capital deals for fintechs last year, momentum stalled during Q4. In Q1, investors appear more selective. 

NFT interest is strong in China, but government regulation differentiates the market

NFT interest is strong in China, but government regulation differentiates the market

Article
Mar 28, 2022

NFTs come to the fore in China: However, the country’s regulatory scrutiny could add complexities to engaging with them.

Cryptocurrency is most popular among higher earners

Cryptocurrency is most popular among higher earners

Article
Mar 24, 2022

In the US, higher-income millennials are more likely to own cryptocurrency than their lower-earning peers. Some 61% of those making at least six figures per year own crypto, while just 25% of those earning less than $50,000 hold Bitcoin or the like. Gender plays a role as well—half of millennial men hold these digital currencies, while only one-fifth of women in that age group do so.

Blockchain company outlines US roadmap for fighting illicit crypto activities

Blockchain company outlines US roadmap for fighting illicit crypto activities

Article
Mar 21, 2022

Chainalysis recommended steps for fighting sanctions evasion and long-term measures to revamp how the government addresses crypto-related crime.

Crypto products are mimicking bank accounts

Crypto products are mimicking bank accounts

Article
Mar 07, 2022

Companies in several markets are offering crypto products that act like bank accounts, and regulators have taken notice.

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