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Winning the Great Wealth Transfer in Wealth Management

How Banks Can Leverage Digital-First Platforms, AI, and Alternative Assets to Compete Against Fintechs

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About This Report
The $106 trillion Great Wealth Transfer is creating new investors who bypass legacy advisors and favor digital tools and alternative assets. To stay competitive, banks must innovate—or risk ceding the future of wealth to nimbler fintechs and robo-advisors.
Table of Contents

As low-cost fintech platforms woo younger investors who are set to inherit unprecedented wealth, banks face a pivotal moment in wealth management. GenAI is hyper-personalizing service for banks, but clients are wary. Success hinges on balancing digital autonomy with human guidance.

Key Question: What major trends can banks leverage to capture the next generation of wealth management clients?

Key Stat: A monumental $106 trillion in wealth will transfer to US heirs by 2048, with Gen Xers, millennials, and Gen Zers standing to inherit 94%, per 2024 data from Cerulli Associates.

authors

Myra Thomas

Contributors

Lauren Ashcraft
Kyndall Krist
Senior Copy Editor
Penelope Lin
Director, Data Visualization
Tiffani Montez
Amy Rotondo
Director, US Research
Matt Torpey
Senior Chart Editor
Emman Velasco
Chart Editor
Julia Woolever

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